Focus On The Customer
•Download as PPTX, PDF•
0 likes•365 views
Presentation by Paul Stephen, Sagittarius Marketing at Home, Garden & Retail Intelligent Digital Marketing event - 1st July 2014
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (17)
Similar to Focus On The Customer
Similar to Focus On The Customer (20)
More from Sagittarius
More from Sagittarius (20)
Recently uploaded
Recently uploaded (20)
Focus On The Customer
- 2. Paul Stephen, Sagittarius Marketing moving from b2b, customer lifecycles and conversion Jonnie Jensen, Live + Social social engagement and communities Sebastian Gutierrez, ebay enterprise digital relevance – thinking about tomorrow, today Mark Needham, Sitecore conversion solutions Q&A Panel #digitalmarketing #retail @SagittariusMktg
- 3. #digitalmarketing #retail @SagittariusMktg from b2b to b2c. building relationships for a lifetime.
- 5. #digitalmarketing #retail @SagittariusMktg from b2b to b2c.
- 6. #digitalmarketing #retail @SagittariusMktg men buy fencing.women choose fencing then
- 8. #digitalmarketing #retail @SagittariusMktg 87% rely on trade shows. 81% cold call. 63% use direct mail. b2b marketing.
- 9. #digitalmarketing #retail @SagittariusMktg consumer digital ecosphere. commerce content community
- 10. #digitalmarketing #retail @SagittariusMktg a + b + c
- 11. #digitalmarketing #retail @SagittariusMktg reducing the frictionmake it easier for the customer.
- 12. #digitalmarketing #retail @SagittariusMktg click me Download SUBSCRIBE BUY NOW ADD More info >> CONTINUE Update DELETECHOOSE SELECT
- 13. #digitalmarketing #retail @SagittariusMktg there’s an app for that.
- 15. #digitalmarketing #retail @SagittariusMktg 14% of all baskets 23% of all revenue
- 17. #digitalmarketing #retail @SagittariusMktg get personal.
- 18. #digitalmarketing #retail @SagittariusMktg learned, explicit & implied data.
- 21. top tips. #digitalmarketing #retail @SagittariusMktg different needs know your customer all channels reduce the friction get personal fall in love
- 22. thank you. Paul Stephen paul@sagittarius-marketing.com #digitalmarketing #retail @SagittariusMktg
Editor's Notes
- Welcome
- Sitecore has carried a number of research projects investigating the strategies organisations are applying to tune into manage the customer experience. From the research data, we have derived an customer experience maturity model. It comprises of 3 main phases of maturity Attract, Convert and Advocate and 7 sub stages from getting started with some basics to building customer lifetime value. Most organisations are at the Attract phase and have got to the stage of aligning their digital marketing plan, with overall marketing plan and then the overall business objectives. Achieving each of these phases has proven to bring about some really exciting results. Companies who have set up their websites that have automated personalisation and testing have increased their ‘conversions’ by 20%, such a as Easyjet and its only taken a few months to get there. These outcomes are making a significant impact on revenue. When organisations get to the Engage stage, then are really flying, getting that 360 degree realtime view of the customer and then engaging with them with dynamic personlised content across all channels – online and off-line thereby generating conversions. Effective digital marketing can deliver an immediate and measureable ROI! But for many companies they are not there yet and one of the main challenges is this.......