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ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


                                                                                                                                                 My Story … My Perspective
                                  Maximizing Sales Through                                                                                                                              2

                                   Electronic Marketing
                                                                       1


                                                    For a copy of the

                                             Sagology    slides:
                                                 Please contact me:                                                                         Sagology
                                                              John P. Girard, Ph.D.
                                                              john@sagology.com
                                                           www.sagology.com


                                                                     @JohnGirard                                   JohnGirard

                                                                                                                                                   Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                                               About Sagology                                                                                                The One Thing. . .
                                                                       3                                                                                                                4

Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.


sagology [sāj-ol-uh-jee]
-noun
                                                                                                        Sagology
1.          the study of organizational wisdom in all its forms, esp. with reference to
            technology, leadership, culture, process, and measurement
2.          the study of one venerated for experience, judgment, and wisdom.

Origin:

2008; Canadian English, from Middle English sage + -ology.

Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.]
-ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo-
    European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).]
                                                                                                                                           . . . finding the one thing . . . but more on that later . . .
                                  Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                    Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                                                    Five Themes                                                                                Are You Ready for the Future?
                                                                       5                                                                                                                6


                                           Know Your Environment                                                                                                                                         “In an economy where
                                                                                                                                                                                                         the only certainty is
                                                                                                                                         Maximizing Sales Through
                                                                                                                                              Are You Ready
                                                                                                                                          Electronic Marketing                                           uncertainty, the only
                                     Understand the Groundswell                                                                              For the Future?
                                                                                                                                                                                                         sure source of lasting
                                                                                                                                                                                                         competitive advantage
                                                                                                                                                                                                         is knowledge.”
                                           Consider Crowdsourcing

                                                    People Know Best
                                                                                                                            5
                                                   Listen, Learn, Lead

                                  Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                    Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




www.sagology.com                                                                                                                     1                                                                        john@sagology.com
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


                        The Crasher Squirrel                                                                           Knowledge – Nothing New?
                                                       7                                                                                                      8




                                                                                                                         Knowledge Management is the
                                                                                                                         creation, transfer, and exchange of
                                                                                                                         organizational knowledge to achieve
                                                                                                                         a [competitive] advantage.




                  Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                            What Advantage?                                                                                              History of KM
                                                       9                                                                                                     10

                                                                                                       c. 350 BC         17th Century                      1950s                           1990s                   2000s




                                                                                                        Aristotle       Sir Francis Bacon            Michael Polanyi                   Carla O’Dell



                                                                                                      Classification
                                                                                                           of
                                                                                                       Knowledge


                                                                                                        Aristotle


                  Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                              The Real Reason                                                                                 The Knowledge Edge
                                                      12                                                                                                     13



                                                                                                                                                                                14 November 2004
                                                                                                                                                                                                         Wisdom



                                                                                                                ―With 3,600 stores in the United States and  Understanding
                                                                                                                roughly 100 million customers walking
                                                                                                                         Knowledge
                                                                                                                through the doors each week, Wal-Mart has      Knowledge


                                                                                                                access to information about a broad slice of
                                                                                                                America . . . The data are gathered item by
                                                                                                                         Information
                                                                                                                item at the checkout aisle, then recorded,
                                                                                                                mapped and updated by store, by state, by
                                                                                                                             Data
                                                                                                                region . . . By its own account Wal-Mart has
Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)                                                            460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB)
                                                                                                                                                                                                                  Hurricane

                  Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




www.sagology.com                                                                                  2                                                                                 john@sagology.com
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


               A Leaders view of knowledge . . .                                                                                                      Knowns and Unknowns
                                                          15                                                                                                                17




                                                                                                                                                       Unknown                                              Unknown
                                                                                                                                                       Knowns                                               Unknowns
                                                                                                                                                                                   IQ   Wal-Mart




                                                                                                                                                         Known                                               Known
                                                                                                                                                         Knowns                                             Unknowns
                                                                                                                                                                                                                              Comp Intell



―. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.‖
                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                     Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                            Unknown unknowns                                                                                         Understand the Groundswell
                                                          18                                                                                                                19




                                                                                                                           “A social trend in which
                                                                                                                           people use technologies
                                                                                                                           to get the things they
                                                                                                                           need from each other,
             Somewhere on the West Coast                                                                                   rather than from
                                                                                                                           traditional institutions
                                                                                                                           like corporations.”


                                                                                                                                                                                                    groundswell.forrester.com


                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                     Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




            The Social Technographics™ Ladder                                                                                    The Social Technographics™ Ladder
                                                          20
                                                                                                                               US Adults                                    21
                                                      Creators                     Creators make social content            2007         2009                            Creators
                                                                                                                                                                                                   US 18-24 US 35-44 US 55+
                                                                                   go. They write blogs or upload          18%           24%                                                         46%      23%     12%
Critics respond to content from                                                    video, music, or text.
others. They post reviews,                              Critics                                                                                                          Critics
comment on blogs, participate                                                                                              25%         37%                                                           50%                34%             28%
in forums, and edit wiki articles.                                                Collectors organize content for
                                                                                  themselves or others using RSS
                                                     Collectors
                                                                                  feeds, tags, and voting sites like       12%         21%                             Collectors
                                                                                                                                                                                                     38%                20%             12%
                                                                                  Digg.com
Joiners connect in social
                                                       Joiners                                                                                                           Joiners
networks like MySpace and                                                                                                  25%         51%                                                           85%                54%             26%
Facebook
                                                                                  Spectators consume social
                                                     Spectators                   content including blogs, user-                                                       Spectators
                                                                                  generated video, podcasts,               48%         73%                                                           89%                73%             64%
Inactives neither create nor                                                      forums, or reviews
consume social content of any                        Inactives                                                                                                         Inactives
                                                                                                                           44%         18%                                                             3%               17%             30%
kind
                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                     Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




www.sagology.com                                                                                                       3                                                                            john@sagology.com
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


                  An African Villa Story                                                                                          Global Top Internet Sites (Reach)
                                                                                                                                                                                                http://www.alexa.com/topsites/
                                                 22                                                                                                                     23
                                                                                                          1. Google                                  43%                           1. Google
                                                                                                          2. Facebook                                33%                           2. Facebook
                                                                                                          3. Yahoo!                                  27%                           3. Yahoo!
                                                                                                          4. YouTube                                 23%                           4. YouTube
                                                                                                          5. Live                                    16%                           5. Wikipedia
                                                                                                          6. Wikipedia                               13%                           6. Craigslist
                                                                                                          7. Blogger                                 12%                           7. Blogger
                                                                                                          8. MSN                                     11%                           8. eBay
                                                                                                          9. Baidu.com                                9%                           9. Twitter
                                                                                                          10. Twitter                                 7%                           10. Amazon
                                                                                                                     MySpace 20                                                                                           25 April 2010
             Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




             Social Media Action Plan
                                                 24                                                                                                                     25




                                       Learn



                  Listen

                                                         Lead



             Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




              Why                                                      Matters                                                        Marketing @ Facebook
                                                 26                                                                                                                     27


                                                                                     35+ fasterst                                                                                                Million+ Fans
  > 400M active                  > 150M login                                                                                                                                             1. Coca-Cola
                                                                                       growth
      users                          daily                                                                                                                                                2. Starbucks
                                                                                    demographic
                                                                                                                                                                                          3. Disney
                                 2B pieces of                                         3M events                                                                                           4. Victoria's Secret
  130 friends is                                                                                                                                                                          5. iTunes
                                “stuff” shared                                      created each
    average
                                  each week                                            month                                                                                              6. Vitaminwater
                                                                                                                                                                                          7. YouTube
                                                                                                                                                                                          8. Chick-fil-A
            45M active                                     70% of users                                                                                                                   9. Red Bull
            user groups                                    outside USA                                                                                                                    10. T.G.I. Friday’s
                                                                                                        http://www.thebigmoney.com/slideshow/big-money-facebook-50-0
             Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                                          Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




www.sagology.com                                                                                    4                                                                                          john@sagology.com
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


                According to Facebook
                                                  28                                                                                                 29

  25,300 Facebook users                                   365,400 Facebook users
   live within 50 miles of                                  live in Manitoba (age 18
   Minot, ND (age 18 and                                    and older)
   older)                                                  297,540 Facebook users
  30,000 Facebook users                                    live in Saskatchewan (age
   live with 50 miles of                                    18 and older)
   Fargo, ND who graduated
   from college                                                                                   Wikipedia is driven by a global community of more than 150,000
                                                                                                  volunteers—all dedicated to sharing knowledge freely. Over
  212,000 Facebook users                                                                         almost eight years, these volunteers have contributed more than
   live in ND (age 18 and                                                                         11 million articles in 265 languages. More than 275 million
                                                           Personal or Organizational
   older)                                                                                         people come to our website every month to access information,
                                                                                                  free of charge and free of advertising.
              Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




              Consider Crowdsourcing                                                                                           Crowdsourcing
                                                  30                                                                                                 31



     Crowdsourcing is the act
     of taking a job traditionally
     performed by a
     designated agent (usually
     an employee) and
     outsourcing it to an
     undefined, generally large
     group of people in the
     form of an open call.
                                                                                                             http://www.youtube.com/watch?v=TCM7w11Ultk


              Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                 The Generation Game                                                                      Digital Native or Digital Immigrant?
                                                  32                                                                                                 33




              Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                      Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




www.sagology.com                                                                              5                                                                             john@sagology.com
ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D.


                        Community Engagement – Generation V                                                                                               Are You Ready?
                                                                               34                                                                                               35




                                                                                                                                                          http://socialnomics.net/
                                                     http://www.gartner.com/it/page.jsp?id=545108
                                           Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                    Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                                   Storytelling by Steve Denning                                                                        Storytelling: Commander-in-Chief
                                                                               36                                                                                               37


                                                                                               Purpose of Story
                                                                       Sparking action
                                                                       Communicating who you are
                                                                       Transmitting values
                                                                       Fostering collaboration
                                                                       Taming the grapevine                                    2006
                                                                                                                               Golden
                                                                                                                                Globe
                                                                       Sharing knowledge                                      Awards

                                                                       Leading people into the future

www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html



                                           Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                    Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




                                                      The one thing . . .                                                                  Five Things for Tomorrow
                                                                               39                                                                                               41


                                                                                                                                                                          Google

                                                                                                                                                                     Facebook

                                                                                                                                                                      YouTube

                                                                                                                                                                              Blog

                                                                                                                                                                   Wikipedia
                                           Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)                    Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com)




 www.sagology.com                                                                                                          6                                                                           john@sagology.com

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Girard - Are You Ready for the Future?

  • 1. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. My Story … My Perspective Maximizing Sales Through 2 Electronic Marketing 1 For a copy of the Sagology slides: Please contact me: Sagology John P. Girard, Ph.D. john@sagology.com www.sagology.com @JohnGirard JohnGirard Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) About Sagology The One Thing. . . 3 4 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun Sagology 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] . . . finding the one thing . . . but more on that later . . . Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Five Themes Are You Ready for the Future? 5 6 Know Your Environment “In an economy where the only certainty is Maximizing Sales Through Are You Ready Electronic Marketing uncertainty, the only Understand the Groundswell For the Future? sure source of lasting competitive advantage is knowledge.” Consider Crowdsourcing People Know Best 5 Listen, Learn, Lead Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 1 john@sagology.com
  • 2. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. The Crasher Squirrel Knowledge – Nothing New? 7 8 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) What Advantage? History of KM 9 10 c. 350 BC 17th Century 1950s 1990s 2000s Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell Classification of Knowledge Aristotle Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Real Reason The Knowledge Edge 12 13 14 November 2004 Wisdom ―With 3,600 stores in the United States and Understanding roughly 100 million customers walking Knowledge through the doors each week, Wal-Mart has Knowledge access to information about a broad slice of America . . . The data are gathered item by Information item at the checkout aisle, then recorded, mapped and updated by store, by state, by Data region . . . By its own account Wal-Mart has Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) 460 terabytes of data.‖ ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 2 john@sagology.com
  • 3. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. A Leaders view of knowledge . . . Knowns and Unknowns 15 17 Unknown Unknown Knowns Unknowns IQ Wal-Mart Known Known Knowns Unknowns Comp Intell ―. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we don't know.‖ Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Unknown unknowns Understand the Groundswell 18 19 “A social trend in which people use technologies to get the things they need from each other, Somewhere on the West Coast rather than from traditional institutions like corporations.” groundswell.forrester.com Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Social Technographics™ Ladder The Social Technographics™ Ladder 20 US Adults 21 Creators Creators make social content 2007 2009 Creators US 18-24 US 35-44 US 55+ go. They write blogs or upload 18% 24% 46% 23% 12% Critics respond to content from video, music, or text. others. They post reviews, Critics Critics comment on blogs, participate 25% 37% 50% 34% 28% in forums, and edit wiki articles. Collectors organize content for themselves or others using RSS Collectors feeds, tags, and voting sites like 12% 21% Collectors 38% 20% 12% Digg.com Joiners connect in social Joiners Joiners networks like MySpace and 25% 51% 85% 54% 26% Facebook Spectators consume social Spectators content including blogs, user- Spectators generated video, podcasts, 48% 73% 89% 73% 64% Inactives neither create nor forums, or reviews consume social content of any Inactives Inactives 44% 18% 3% 17% 30% kind Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 3 john@sagology.com
  • 4. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. An African Villa Story Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 22 23 1. Google 43% 1. Google 2. Facebook 33% 2. Facebook 3. Yahoo! 27% 3. Yahoo! 4. YouTube 23% 4. YouTube 5. Live 16% 5. Wikipedia 6. Wikipedia 13% 6. Craigslist 7. Blogger 12% 7. Blogger 8. MSN 11% 8. eBay 9. Baidu.com 9% 9. Twitter 10. Twitter 7% 10. Amazon MySpace 20 25 April 2010 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Social Media Action Plan 24 25 Learn Listen Lead Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Why Matters Marketing @ Facebook 26 27 35+ fasterst Million+ Fans > 400M active > 150M login 1. Coca-Cola growth users daily 2. Starbucks demographic 3. Disney 2B pieces of 3M events 4. Victoria's Secret 130 friends is 5. iTunes “stuff” shared created each average each week month 6. Vitaminwater 7. YouTube 8. Chick-fil-A 45M active 70% of users 9. Red Bull user groups outside USA 10. T.G.I. Friday’s http://www.thebigmoney.com/slideshow/big-money-facebook-50-0 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 4 john@sagology.com
  • 5. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. According to Facebook 28 29  25,300 Facebook users  365,400 Facebook users live within 50 miles of live in Manitoba (age 18 Minot, ND (age 18 and and older) older)  297,540 Facebook users  30,000 Facebook users live in Saskatchewan (age live with 50 miles of 18 and older) Fargo, ND who graduated from college Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over  212,000 Facebook users almost eight years, these volunteers have contributed more than live in ND (age 18 and 11 million articles in 265 languages. More than 275 million  Personal or Organizational older) people come to our website every month to access information, free of charge and free of advertising. Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Consider Crowdsourcing Crowdsourcing 30 31 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. http://www.youtube.com/watch?v=TCM7w11Ultk Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The Generation Game Digital Native or Digital Immigrant? 32 33 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 5 john@sagology.com
  • 6. ARE YOU READY FOR THE FUTURE – JOHN P. GIRARD, PH.D. Community Engagement – Generation V Are You Ready? 34 35 http://socialnomics.net/ http://www.gartner.com/it/page.jsp?id=545108 Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Storytelling by Steve Denning Storytelling: Commander-in-Chief 36 37 Purpose of Story  Sparking action  Communicating who you are  Transmitting values  Fostering collaboration  Taming the grapevine 2006 Golden Globe  Sharing knowledge Awards  Leading people into the future www.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) The one thing . . . Five Things for Tomorrow 39 41 Google Facebook YouTube Blog Wikipedia Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) Are You Ready for the Future © 2010 John P. Girard, Ph.D. (john@sagology.com) www.sagology.com 6 john@sagology.com