The document is a presentation by John P. Girard about knowledge sharing. It discusses the definition of sagology as the study of organizational wisdom. It notes that knowledge management aims to facilitate knowledge transfer and exchange to achieve a competitive advantage. It also discusses different types of knowledge like tacit and explicit knowledge and challenges of sharing knowledge across generations in the digital age.

1. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
If Knowledge is Power . . .
Why am I always in the Dark?
1
Sagology
John P. Girard, Ph.D.
john@sagology.com
www.sagology.com
@JohnGirard JohnGirard
My Story … My Perspective
2
Associate Professor
of Management
Sagology
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 1 john@johngirard.net

2. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
About Sagology
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Sagology is dedicated to connecting people with people to facilitate
collaboration, learning, and knowledge sharing through keynotes, workshops,
and consulting.
sagology [sāj‐ol‐uh‐jee]
‐noun
Sagology
1. the study of organizational wisdom in all its forms, esp. with reference to
technology, leadership, culture, process, and measurement
2.
2 the study of one venerated for experience, judgment, and wisdom.
the study of one venerated for experience judgment and wisdom
Origin:
2008; Canadian English, from Middle English sage + ‐ology.
Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep‐ in Indo‐European roots.]
‐ology [Middle English ‐logie, from Old French, from Latin ‐logia, from Greek ‐logiā (from logos, word, speech; see leg‐ in Indo‐
European roots) and from ‐logos, one who deals with (from legein, to speak; see leg‐ in Indo‐European roots).]
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Knowledge Sharing – Nothing New?
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Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 2 john@johngirard.net

3. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
What Advantage?
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If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
CBS News: 11 September 2006
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Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added)
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 3 john@johngirard.net

4. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
The difference . . . Data to Knowledge
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October 27, 1917
Q1 - What time is it?
Q2 – Where are these people?
Q3 – Why is the boy smiling?
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Explaining knowledge . . .
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“. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 4 john@johngirard.net

5. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Runner Up
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"I think that gay
I think that gay
marriage is something
that should be between
a man and a woman."
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Knowns and Unknowns
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Unknown Unknown
Knowns Unknowns
HP Wal‐Mart
Known
K Known
K
Knowns Unknowns
Comp Intell
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 5 john@johngirard.net

6. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Unknown unknowns
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Somewhere on the West Coast
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Types of Knowledge
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Easier to document and Explicit
s ae
share
Contributes to
C Easier to
efficiency replicate
20%
Leads to
competency
Michael Polanyi 80% Tacit Carla O’Dell
Harder to articulate
Harder to steal
Higher competitive
advantage Harder to transfer
O’Dell, C. (2002, May). Knowledge Management New Generation.
Presented at the APQC’s 7th Knowledge Conference, Washington, DC.
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 6 john@johngirard.net

7. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
The impact of not . . . sharing
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According to Computer Associates . . .
http://www.youtube.com/watch?v=lH39xjXaLW8
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
The Generation Game
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If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
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8. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Digital Native or Digital Immigrant?
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If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Community Engagement – Generation V
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http://www.gartner.com/it/page.jsp?id=545108
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 8 john@johngirard.net

9. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Do you know your customers?
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“A social trend in which
“A i l t d i hi h
people use technologies
to get the things they
need from each other,
rather than from
traditional institutions
like corporations.”
groundswell.forrester.com
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
The Social Technographics™ Ladder
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Creators Creators make social content
go. They write blogs or upload
Critics respond to content from video, music, or text.
others. They post reviews, Critics
comment on blogs, participate
in forums, and edit wiki articles. Collectors organize content for
Collectors
themselves or others using RSS
feeds, tags, and voting sites like
Digg.com
Joiners connect in social
Joiners
networks like MySpace and
Facebook
Spectators consume social
Spectators content including blogs, user‐
generated video, podcasts,
Inactives neither create nor forums, or reviews
consume social content of any Inactives
kind
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 9 john@johngirard.net

10. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
The Social Technographics™ Ladder
US Adults 19
2007 2009 Creators
US 18­24 US 35­44 US 55+
18% 24% 46% 23% 12%
Critics
25% 37% 50% 34% 28%
12% 21% Collectors
38% 20% 12%
Joiners
25%
% 51%
% 85%
% 54%
% 26%
%
Spectators
48% 73% 89% 73% 64%
Inactives
44% 18% 3% 17% 30%
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Crowdsourcing
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Crowdsourcing is the act
of taking a job traditionally
g j y
performed by a
designated agent (usually
an employee) and
outsourcing it to an
undefined, generally large
group of people in the
f
form of an open call.
http://www.youtube.com/watch?v=TCM7w11Ultk
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 10 john@johngirard.net

11. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Global Top Internet Sites (Reach) – 5 Sep 09
http://www.alexa.com/topsites/
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1. Google 35% 1. Google
2.
2 Yahoo! 26% 2.
2 Yahoo!
3. Facebook 23% 3. Facebook
4. YouTube 19% 4. YouTube
5. Windows Live 16% 5. MySpace
6. MSN 12% 6. Windows Live
7. Wikipedia 10% 7. Wikipedia
8. Blogger.com 9% 8. Craigslist
9. Baidu.com 5% 9. eBay
10. Yahoo.jp 5% 10. MSN
MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Global Top Internet Sites (Reach) – 5 Sep 09
http://www.alexa.com/topsites/
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1. Google 35% 1. Google
2.
2 Yahoo! 26% 2 Yahoo!
2.
3. Facebook According to Facebook:
23% 3. Facebook
4. • 19% 4. YouTube
YouTube 20,040 Facebook users live within 50
5. Windows Live 16% 5. MySpace
miles of Minot, ND (age 18 and older)
6. MSN • 3,960 Facebook users live in Minot, ND
12% 6. Windows Live
who graduated from college
who graduated from college
7. Wikipedia 10% 7. Wikipedia
• 178,060 Facebook users live in ND (age
8. Blogger.com 9%
18 and older) 8. Craigslist
9. Baidu.com 5% 9. eBay
10. Yahoo.jp 5% 10. MSN
MySpace 11(4%) Twitter 13 (4%) Twitter 14 Bing 16
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 11 john@johngirard.net

12. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
The Crasher Squirrel
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If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
Think before you post . . .
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If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
www.johngirard.net 12 john@johngirard.net

13. MINOT YOUNG PROFESSIONALS 2009 – JOHN P. GIRARD, PH.D.
Storytelling: Commander‐in‐Chief
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2006
Golden
Globe
Awards
If Knowledge is Power . . . © 2009 John P. Girard, Ph.D. (john@johngirard.net)
If Knowledge is Power . . .
Why am I always in the Dark?
26
Sagology
John P. Girard, Ph.D.
john@sagology.com
www.sagology.com
@JohnGirard JohnGirard
www.johngirard.net 13 john@johngirard.net