Communication specialist

1. Name and Current JobDescription
SahanaChowdhary
SeniorAccount Manager
Telephone +1 (561) 909-8372
E-Mail sahu25@gmail.com
Date of Birth September25, 1986
PreviousOrganisations  EdelmanIndia, Mumbai/Delhi (December2011 – July31, 2015)
 HanmerMSL, Mumbai/Delhi (January2009 – December2011)
Education Qualification
 PostGraduate DiplomainAdvertising, communication andmarketingfromEPMI
Businessschool (2009),New Delhi
 B.Comfrom MS University, Honoursinfinance (2007), Baroda
 H.S.C.from ST.Ann’sHighSchool (2004), Jamnagar
Current Address The Fountains,4175 PinellaCircle 480,PalmBeach Gardens,Florida,33410
Twitter handle @sahu25
LinkedInprofile URL https://www.linkedin.com/pub/sahana-chowdhury/12/3b4/184
Other social mediaprofiles https://www.facebook.com/sahana.chowdhury
Executive summary To obtaina position,where Icanutilize myexpertiseincommunications,client
servicingandmediarelationstoaccomplishthe company’sultimate goalsandfulfil my
careerobjectivesinthe process
Expertise and skillsacquired
Expertise andskillsacquired
Clientservicing,crisismanagement,strategicplanning,mediamanagement,
interpersonalandcommunicationskills
Executive Summary
Communications–Internal andExternal communicationswiththe relevantstakeholders,
newslettersandcase studyDevelopment,draftingcontentforpressnotes,releasesetc.
MediaRelations- National &International inIndia- Ensuringmediarelationswith
National aswell asInternational mediabasedinIndia,pressconferences,briefings
&eventsandmediamanagement.
Planning-Provide bothstrategicandtactical counsel toclients.Prepare communications
strategyand plansforclientsandensure implementation.
CrisisPreparednessPlanning – Crisisplanningandscenariomappingalongwith
providingstrategiccounsel
Team Management-Spearheadedthe teaminDelhi forthe Tata Corporate practice
Social Media- Strategicinputstoclient’ssocial mediainitiatives

2. Employer - Edelman India Mumbai/Delhi (December 2011 –July 2015)
Clients
 TataPower
 TataHousingDevelopment Company
 Voltas
 RallisIndia
 TataRealtyand Infrastructure
Key Roles andResponsibilities
 Exhibitedstrategiccounsel andsustainedinfluence onclients and other stakeholders by my understanding of the client’s
business and the sector
 Ledmediaand thirdparty engagement/understandingtogaineditpiecesandarticlesinleading publications and channels
for Clients’ advocacy plans
 Continuously guided and worked with the team to identify story ideas, content and story-telling to get desiredresults
 Successfullyhandledandmanagedcrisissituations andensure key messaging is covered in the story being filed by media
through strong media-relation
 Spearheaded central campaigns on an on-going basis for client to send across relevant messaging in national and local
media
Previous Employer - Hanmer MSL Mumbai/Delhi (January 2009 – December2011)
Clients
 ClientsServicing(PR)- NeptuneDevelopers, PiramalGlass, AmeripriseFinancial, AEPC, IOTinfrastructure andenergy
servicesLtd, MargLtd, Responsive Industries,Binani Cement,MECCoal,AdAsia 2011
 ClientsServicing(IR)-PiramalGlass, ResponsiveIndustries, FortisHealthcare, MargLtd, Binani Cement, JainIrrigation,
Essar Oil
 ClientsHandled(IPO) - IntrasoftTechnologies, TechnofabEngineeringLtd
Key Roles andResponsibilities
 Understoodclients’businessandsector,whichresultedintobetterarticulationof ideas
 Activelyparticipatedingeneratingnew leadsforNBDsandpitchpresentations
 Developedinterpersonal relationswithotherteammatesthroughsharingandcollectiveideation,whichhelpedin
maintainingpositiveworkingenvironmentinthe team
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 Successfullyhandledclientsfromdifferentsectorswhichhelpedtoattainproficiencyinmanaginglogistics,strategizingand
executingvariousplans

3.  UndertookPR,IR and IPOactivitieswhichresultedinaccuratelystrategizingPRandIR plans,initiatingmediacoverage,
managinglogistics,famtripsetc.
 Workedcloselywithaccountsteamforall events,whichhashelpedthe agencytoproperlyexecutepaymentstothe
desiredvendors andalsothe receiptof paymentsfromclients
 Showedhighlevelof responsibilitiesanddesiredpassionforall the givenwork,whichhelpedtomake properjudgment
and decisionsduringthe executionof variousactivities
 Exploredsocial mediaoptionsforclients
Achievements
 Top PRmoment’s30under30 PRprofessionalsinthe country
 AwardedforBestPassioninClientServicing,2011 inHanmer MSL
 NominatedasQualityChampfromMumbai at EdelmanIndia
 Providedcreative andinnovativestoryideasforclient’sconsumersurveyconductedinthe cityof Mumbai inorderto glean
an insightintothe consumerperspective,theirpreferencesandthe value of ‘choice’intheirlife.
 Successfullymanagedthe launchof client’sonlinehome buyingportal
 Duringmy tenure atHanmer MSL proactivelycontributedforvariouspitchpresentationsincludingthatof IPOs& Investor
Relations