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Colour the world - Creating a idea worth spreading @russlidstone CEO Euro RSCG London 8th June 2011
PR Digital Search Social Channel strategy Advertising
The journey to utopia Inspiration is exciting Result is very positive HOPES FEARS Decision to decorate The process is daunting with a number of areas of apprehension
“A pinhead disco”
Colour can do good in the world Colour as optimism (our TO world) spiritual renewal Colour as urban regeneration (our communities) Colour as change (my home) FROM a lick of paint
Regenerative power of colour
Brand is a verb not a noun
Microsite Blog Regeneration events Brand is a verb Film Engagement Print and digital PR Documentaries
Observations – an idea worth spreading ►Entertaining + useful = WORTH
Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…)
Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true’
Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast’)
Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast') ►Research, plan and optimise
Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast') ►Research, plan and optimise ►A bloody good idea!
"An expert is a man who has stopped thinking” Frank Lloyd Wright
@eurorscglondon

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  • 1. Colour the world - Creating a idea worth spreading @russlidstone CEO Euro RSCG London 8th June 2011
  • 2.
  • 3.
  • 4. PR Digital Search Social Channel strategy Advertising
  • 5.
  • 6.
  • 7.
  • 8. The journey to utopia Inspiration is exciting Result is very positive HOPES FEARS Decision to decorate The process is daunting with a number of areas of apprehension
  • 10. Colour can do good in the world Colour as optimism (our TO world) spiritual renewal Colour as urban regeneration (our communities) Colour as change (my home) FROM a lick of paint
  • 12. Brand is a verb not a noun
  • 13. Microsite Blog Regeneration events Brand is a verb Film Engagement Print and digital PR Documentaries
  • 14.
  • 15. Observations – an idea worth spreading ►Entertaining + useful = WORTH
  • 16. Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…)
  • 17. Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true’
  • 18. Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast’)
  • 19. Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast') ►Research, plan and optimise
  • 20. Observations – an idea worth spreading ►Entertaining + useful = WORTH ►Content, content, content (Adam Berg, Jonsi, documentaries…) ►Old principles hold firm - 'competitive, relevant, true' ►Social across the mix not an 'add on' (research, seeding, engagement, analytics, 'broadcast') ►Research, plan and optimise ►A bloody good idea!
  • 21. "An expert is a man who has stopped thinking” Frank Lloyd Wright