Too many people attend live events and connect to professionals on Linked with the intention to "build a network," yet they find that network to be unresponsive and unreliable. In this workshop, presented at the Hult International Business School, Scott Sambucci provides 10 tips and strategies to improve the networking building process. Some key ideas include: - How to add value to people that you meet - How to keep in touch with tools like Newsle & Google News - Getting the most out of live events, setting appointments to meet people before the event and how to correctly follow up with people you've met Contact Scott Sambucci with any questions at: (415) 596 0804 scott@salesqualia.com

1. +
10 Tips to Improve Your Personal
Networking Strategy
January 29, 2015
by Scott Sambucci
Hult International School of Business, San Francisco, CA

4. +
… so what are we going to do
today?

9. +
Today’s objectives:
1. Use your LinkedIn account as your primary
networking hub
2. Build a personal strategy to add value to your
network.
3. Learn how to be a connector.
4. Locate live events to attend and build your
network
5. Implement a plan to maximize your return on
time investment for those events

11. +
Part 1: Become a LinkedIn Pro

14. +
So about those photos…

16. +
Still not good enough…

17. +
ProTip: Have a good photo of
yourself. (and yes, you need a photo…)

18. +
… and be yourself…

19. +
Activity #1:
• Ask the person next
to you for an honest
appraisal of your
LinkedIn photo.
• Set an appointment
right now with a
friend to take your
photo

20. + ProTip: Have a clear, concise
Headline and Summary,” written in
first person

23. What’s your superpower?
What’s your cred?
Be specific.
Prove your passion.

24. +
Activity #2:
• Update your
“Headline”
• Update your
“Summary”

25. +
When and how do I connect with
someone?

30. +
ProTip: When sending a connection
request…
… make it a personal message,
….add value &
… include reference to personal
info.

31. +
What to do with these?

37. +
Activity #3:
Connect with someone
on LinkedIn whom you
recently met or know
professionally.

38. +
ProTip: Use Google to search for a
people on LinkedIn.

41. +

42. +

45. +
Be a connector
of people &
ideas

50. +
Example: Why Newsle Matters…

51. +
Example 2: Why Newsle Matters…

56. +
Activity #4:
Sign up for Newsle.

60. +
Activity #5:
a. Find an article &
send it to a connection
via LinkedIn.
b. Set up a Google
Alert for three (3)
topics.

61. +
What we’ve done so far:
 Updated our LinkedIn photo.
 Wrote a killer LinkedIn “Headline” &
“Summary.”
 Learned when & how to connect with
your future network.
 Added tactical tools – Newsle & Google
News – to add value to our network.

63. +
[break time]

64. + Part 2: Building Your
Network at Live Events

69. +
ProTip: Focus your efforts.

70. +
Activity #6:
Register attend a
Meetup Group or event
of interest to you.

71. +
ProTip: Make a list
of questions you’d
like to explore at the
event.

72. +
Activity #7:
Make a list of ten (10)
to explore at the event
you’ve chosen.

84. +
Activity #8:
Send a personal
message to a someone
else attending the
event to ask if you can
meet.
(hint: add value + why)

85. +
Activity #9:
Send a personal
message to the event
organizer introducing
yourself.
(hint: add value + why)

86. +
Another Example…
Conferences

94. +
At the event…

95. +
“What brings you here?”

96. +
“What do you think about…”

97. +
Remember your…

98. +
Set a goal for the event

99. +
ProTip: No business card? Be
prepared…

100. Not to scale…

104. +
Activity #10:
Download & install the
LinkedIn mobile app.

105. +
Post-Event…

107. +
Post-event networking
 Step 1: Send an email (add value!) -
an news article or something you
promised
 Step 2: Send a personalized LinkedIn
connection request
 Step 3: Rotate on connections

108. +
Keeping in touch

113. +
Activity #11:
Connect with me
on LinkedIn!

114. +
I need your help!
Workshop Survey:
http://tinyurl.com/Hult-LinkedIn
E-Book Landing Page:

115. +
Connect with me!!
LinkedIn:
www.linkedin.com/in/scottsambucci
Quora:
www.quora.com/Scott-Sambucci
Twitter:
@scottsambucci
Email:
scott@salesqualia.com