Don't be a cold calling zombie. People and businesses rarely communicate with strangers anymore.

2. Cold Calling is a ZombieCold Calling is a Zombie

3. Let it Die AlreadyLet it Die Already
Cold calling has been
around for ages. It also
has been consistently
less effective as
business has evolved
Cold calling started around here

4. The Odds Are Against YouThe Odds Are Against You
9 out of 10 times
people are just going to
hang up on you
Experts say that you
get one possible lead
for every 25 calls you
make
That’s only a 4% possible return!
96%
4%
Cold Calling Average Success Rate

5. It’s Sales, Not VegasIt’s Sales, Not Vegas
You need to be
spending your time
wisely
Stop betting on old
techniques that are
out dated and
annoying

6. Harvard is wicked smaht kid…Harvard is wicked smaht kid…
According to
Harvard Business
Review 90.9% of the
time it DOES NOT
WORK

7. Time is MoneyTime is Money
Even putting together a
list of contacts is time
consuming, especially
since your cold calling
statistically won’t be
worth the time.

8. It’s AnnoyingIt’s Annoying
Typically, bothering
someone only to try and
sell them something
doesn’t usually go over
too well

9. So What Should You Do?So What Should You Do?
COLD CALLING!
With the internet
and technology
there are so many
better options to
attract leads

10. Examples:Examples:
Use Social Media
Twitter, LinkedIn, Facebook

11. Webinars
Use webinars
which are online
“how to’s”about
your solutions

12. Blogs:
Put out content that
draws prospects in.
Write about a topic
that is important or
popular

13. But…How Do I Do That?But…How Do I Do That?
LEARN
In order to be
interesting learn
about the client
you’re trying to
appeal to

14. Know ThemKnow Them
Knowledge of your prospect gives
you power!
=

15. Knowing their
needs and
values allows
you to speak to
them
intelligently

16. The more
pleasant the
contact the
more likely a
new lead will
be developed

17. What to Take Away from allWhat to Take Away from all
this?this?
Cold Calling is a thing
of the past
Statistically it is
extremely ineffective
Learn about your client
To know them is to sell
to them

18. Come Visit Us!!!!Come Visit Us!!!!
For more information on how CRUSH can put a stop to
cold calling and see how others are using CRUSH visit us
at:
http://www.salesquest.com/resources/use-cases/