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Warm Calling
Much Cooler Than Cold Calling
What is Warm Calling?
Warm calling is calling with
a predetermined purpose
other than just to make a
sale
There has to have been
research and/or
communication that has gone
on before you hit the phone
What is the difference from Cold
Calling?
The difference is that you go
in blind with cold calling,
basically gambling
Warm calling has substance
behind it and fair reasoning
How Do I Warm Call?
Research
You need to prepare yourself
with information that makes
you know your prospect
before even talking to them
Strategies of Warm
Calling
Keep it in the “in circle”
Start with contacting those
who you already have a
foreground with
Examples of the
“In Crowd”
Prospects who have asked
for RFPs, responded to your
marketing ads, or inquired
on their own
Reach Out to Them
Over Social Media

To turn your cold calling into
warm calling reach out to
them over social media
outlets
LinkedIn, Twitter, Google+,
Facebook are all places you
can start a conversation
Once you have a back and
forth over one of these
outlets it can give you an in
for calling
Market Correctly

You need to know how to
market in order to get clients
you want
Develop personalized
marketing campaigns as a
foot in the door for warm
calling
This is done by learning all
there is to know about your
prospects
Now Call!
Once you have done most of
these strategies and have
laid the foreground for a
phone conversation you may
now proceed to warm call!
Want to Know More?
For more information check out our free
guide Selling into the Fortune 1000

http://www.salesquest
.com/resources/selling-into-the-fortune-1000/

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Warm Calling

  • 1. Warm Calling Much Cooler Than Cold Calling
  • 2. What is Warm Calling?
  • 3. Warm calling is calling with a predetermined purpose other than just to make a sale There has to have been research and/or communication that has gone on before you hit the phone
  • 4. What is the difference from Cold Calling?
  • 5. The difference is that you go in blind with cold calling, basically gambling Warm calling has substance behind it and fair reasoning
  • 6. How Do I Warm Call?
  • 7. Research You need to prepare yourself with information that makes you know your prospect before even talking to them
  • 9. Keep it in the “in circle” Start with contacting those who you already have a foreground with
  • 10. Examples of the “In Crowd” Prospects who have asked for RFPs, responded to your marketing ads, or inquired on their own
  • 11. Reach Out to Them Over Social Media To turn your cold calling into warm calling reach out to them over social media outlets
  • 12. LinkedIn, Twitter, Google+, Facebook are all places you can start a conversation Once you have a back and forth over one of these outlets it can give you an in for calling
  • 13. Market Correctly You need to know how to market in order to get clients you want
  • 14. Develop personalized marketing campaigns as a foot in the door for warm calling This is done by learning all there is to know about your prospects
  • 15. Now Call! Once you have done most of these strategies and have laid the foreground for a phone conversation you may now proceed to warm call!
  • 16. Want to Know More? For more information check out our free guide Selling into the Fortune 1000 http://www.salesquest .com/resources/selling-into-the-fortune-1000/