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Key Takeaway:We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.
Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
Building your apps on our cloud platform ensures that they’ll continue to work with emerging technology and never break.
IT departments can build, scale and standardize on salesforce because our Multi-tenant platform guarantees the most up-to-date features and functionality.
Because all of the development and customization is at the metadata layer, it is logically separated from underlying salesforce cloud, and that means when there is an upgrade to the cloud platform itself (which happens 3x a year), everything you’ve built or customized gets that upgrade without a hitch – no data migration required, and nothing breaks.
Standardizing on Salesforce means that every app you build will evolve with your business and changing technology landscape.
This is why the Salesforce platform is the largest PaaS vendor with over 40% market share – #1 in the market per IDC.
We’ve been rated a leading Enterprise Cloud Platform for both CIOs and Rapid App Developers by Forrester.
In 2015 Gartner declared Salesforce a leader in the Application Platform as a service category for the second year in a row.
Salesforce is outpacing every other application platform in the market today.
Apps are a central theme to this shift.
A few years ago marc andreesen wrote that software was eating the world.
It was true then and it's even more true now
Apps have become a centerpiece of most businesses:
Your customers use apps to engage with you to learn about your company and your products, to get support
Your employees use apps to find and share information and collaborate, to get work done
Your partners use apps to interact with your employees and extend your reach
And these aren’t just tech companies we are talking about. In every industry, B2B or B2C or B2B2C, this is already happening.
Let’s dive a little deeper into the technology. As we said earlier, the Salesforce1 Platform gives you everything you need to build apps across your business, whether it’s employee apps or customer-facing apps.
Two key parts of the Salesforce1 Platform I’d like to dig into are Heroku and Force.com.
Heroku provides a flexible elastic cloud environment to create engaging customer apps, and force.com lets you build employee apps fast on the same platform that powers our industry-leading CRM apps.
Let’s start with employee apps on Force.com
Your employee’s effectiveness and productivity depend on being able to have the right information at the right time, in the right place. Too often employees are saddled by manual processes, lack of information, and primitive work-arounds like spreadsheets or sharepoint.
Why not bring the same same secure cloud, the same speed of development, the same common services, visibility, UI, and mobile capability for every department that revolutionized CRM? Now you can accelerate EVERY business process, and create social, mobile, apps for your employees.
Even unlock data from legacy back-end systems with a fast moving, collaborative, mobile agility layer - and focus on creating apps that move your business forward faster.
The Salesforce1 platform gives you everything you need to build apps fast and get started right away, right out of the box.
Instead of buying and setting up hardware, software, networking, and piecing together a dev stack, you can focus on solving the business problem. All of the platform services that underpin our CRM offerings are available to you for your apps with rapid dev tools to define your data schema, your sharing model, workflow, collaboration, reporting and dashboards, and your UI.
The Salesforce1 Mobile app means that any desktop app you create in force.com is instantly available on mobile devices, too, with the click of a button.
It’s your fastest path from idea to app.
Those are just a few examples of companies using the Platform as a core piece of their IT and business strategy. Companies that are recognized leaders across every industry have created innovative apps to solve business problems from HR to Operations to Marketing to IT to supply chain. And every app gets all the benefits we’ve talked about today of the Salesforce1 Platform.
And the reason that change isn’t scary is that it is so fast and easy to create powerful business apps on the Salesforce1 Platform.
We recently announced the latest version of the Salesforce1 Platform, called Lightning, which gives you an amazing set of new tools for building apps. We started by upgrading our core UI technology with a modern component framework. That means developers can create app components quickly, while point and click tools like the Lightning App builder and process builder let business people create custom apps with complex business logic and beautiful user interfaces for any device.
And all of this is made to work with everything you’ve already created with visualforce and apex. We’ve even made it faster and easier to integrate third party data sources with salesforce through Lighting connect.
Let’s take a deeper look at Heroku
Heroku lets your developers focus on building engaging customer facing apps with the kind of flexibility that developers love. The simple and powerful deployment and management environment makes things like scaling a breeze. And with over 150 add-ons that can be leveraged right in Heroku, developers can spend their time on innovation, not the basics. And because it’s part of the Salesforce1 Platform, your customer applications are connected directly to your business processes.
Apps have become the way customers view your brand. Whether it’s getting product info, e-commerce, support, or other engagement app, your customers are using apps to interact with your products and your company.
That means every company is an apps company now. It doesn’t matter if you’re in a traditional industry; or what vertical you’re in. Every company, big and small, needs to be great at creating engaging, beautiful applications to connect with customers in new ways.