Developer Tour on the Salesforce1 Platform

1. Quick Guide to the
Salesforce1 Platform
Supporting innovation through Clicks & Code
slideshare.net/jr0cket
John Stevenson
@jr0cket

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that
involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of
salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements
other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or
other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in
which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on
the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Salesforce1 platform – birds eye view

4. Core
Services
Chatter
Multi-
language
Translation
Workbench
Email
ServicesAnalytics
Cloud
Database
Scheema
Builder
Search
Visualforce
MonitoringMulti-tenant
Apex
Data-level
Security
Workflows
APIs
Mobile
Services
Social
APIs
Analytics
APIs
Bulk APIsRest APIs Metadata
APIs
Soap APIs
Private App
Exchange
Custom
Actions
Identity
Mobile
Notifications
Tooling
APIs
Mobile
Packs
Mobile SDK
Offline
Support
Streaming
APIs
Geolocation
ET 1:1 ET Fuel
Heroku1
Heroku
Add-Ons
Sharing
Model
ET API
Extensive Salesforce1 Platform API’s and Services

5. Employee Facing apps
with Force.com
Helping your business run effectively,
understanding your customers
John Stevenson
@jr0cket

6. Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Custom Objects
Custom Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
Clicks Code
80% 20%
&

7. trust.salesforce.com
§ Salesforce1 Platform handles over 1 Billion transactions per
day
– With a typical response time of 0.25 seconds or less

8. Clicks: Setup
Create &
Configure
with Clicks

9. Clicks: Setup
Create Apps,
Custom Objects, Tabs

10. Clicks: Create an Object Model
Schema Builder
- view and create
Objects &
Relationships
Standard Objects
- Account
- Contact
- Etc.

11. Clicks: Workflow, Approvals & Flows
Define workflows
that work with
business data

12. Code: Apex for custom business logic
Extend “clicks” features with code

13. Code: Code online with the Developer Console
1) Menu
2) Workspace
with tabs
3) Output panel
– logs, test
results, etc

14. Code: Visualforce Pages for UI customisation

15. Code: Visualforce Pages & Web Technologies

16. Code: Visualforce Pages & Web Technologies

18. Every Object, Every Field: Apex and Visualforce Enabled
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Custom UI
Custom Logic

19. Your App
Every Object, Every Field: API Enabled
GET
POST
PATCH
DELETE
OAuth 2.0
HTTPS

20. Customer facing apps
using Heroku
Scaling interactions with your customers
John Stevenson
@jr0cket

21. Heroku high scale performance
5 Billion
Requests per day
4+ Million
Apps Created
125+
Add-on Services
Supporting millions of apps & services
- status.heroku.com

22. status.heroku.com

23. Use existing developer skills
Ruby, Java, NodeJS, Python, PHP
Virtually every language you can think of can run on Heroku

24. What is Heroku?
Database
Enterprise grade
Heroku Postgres as
a service
Add-ons
Marketplace for data
stores and app services
Dynos
The compute resources
to run your app
Everything you need to build, run and scale customer apps

25. Deal with Success - instantly
Instantly scale the compute resources your apps run on
to handle more customer requests
Business is lost forever if your app cant meet
the demand

26. Unifying Interaction with
Canvas
Seamless integration of User Interface in your
Salesforce Org
John Stevenson
@jr0cket

27. Salesforce Canvas
Embed Interact with external websites as if they were
part of your Salesforce Org

28. Salesforce Canvas
Embed Interact with external websites as if they were
part of your Salesforce Org

29. Connecting Force.com
Heroku with Connect
Seamless integration of data between
customer and enterprise
John Stevenson
@jr0cket

30. Connected
- linking Heroku Postgres database with your
Salesforce Org
Transforming
customer data translated into business
applicable information
Managed
2-way synchronization of high volumes
of data at a sustainable rate
Heroku1 Connect
Heroku Force.com
www.heroku.com/1

31. Heroku1 Connect
Heroku
Salesforce Org
Auto synchronization of data
Customer
facing
App /
website
Customer
data
Understanding
about your
customers
www.heroku.com/1

32. Salesforce1 Mobile App
Using your Salesforce Org on the go
John Stevenson
@jr0cket

33. Every Object, Every Field: Salesforce1 Mobile Accessible
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More

34. Two ways to build Mobile Apps
Customer-Facing
Mobile Services
Custom Mobile Apps
Employee-Facing
Out-of-the-box
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More
Salesforce1 Mobile App

35. Exact Target
Using your Salesforce Org on the go
John Stevenson
@jr0cket

36. Intelligent marketing apps with Exact Target Fuel

37. Intelligent marketing apps with Exact Target Fuel

38. Developer Tools
Helping you build your projects effectively
John Stevenson
@jr0cket

39. developer.salesforce.com/page/Force.com_IDE
Force.com IDE
- Apex
- Visualforce
pages
- Unit Tests
- Git

40. MavensMate.com Sublime Text plugin for Force.com
- Apex
- Visualforce
- Unit Tests
- Git
- Lightweight
- Templates

41. Force.com
Command
Line
Interface
(CLI)
force-cli.heroku.com

42. Salesforce 1 API’s
John Stevenson
@jr0cket

43. Salesforce1 Platform API Guide
- Force.com
- Heroku
- Exact Target
- Everything else…

44. Fun Stuff
John Stevenson
@jr0cket

45. Contacts
are villagers
Accounts
are
buildings
github.com/metadaddy-sfdc/Forcecraft

46. Where to go next…
John Stevenson
@jr0cket

47. developer.salesforce.com

48. Thank you
developer.salesforce.com
John Stevenson
@jr0cket
slideshare.net/jr0cket