1. Address: JLT Cluster O,Madina Tower apartment no1302, Dubai
Mobile : +971-556366558
E-mail: HYPERLINK "mailto:funnysoly86@hotmail.com"
funnysoly86@hotmail.com
Sally Ibrahim Moubada
Personal Data:
Date Of Birth : June 5th
,1986
Nationality : Egyptian and Italian
Marital Status : Married
Driving License : On process
Objective :
I seek to build a solid practical knowledge and utilize my technical skills by joining a challenging
team in a reputable organization
Education:
Graduated 2009 ( new system) Faculty of Pharmacy- Cairo University.
Last 5 years with Grade: Very good with Honours.
Graduated from Armenian Catholique Sisters School, Heliopolis.
With The Grade of 97.5 % on 2004.
September,2009 : CIM certificate (chartered institute of marketing),
It’s the certificate in marketing certified from London taken in the
American university of Cairo.
Summer Trainings:
August 1st
to August 31st
2005 in Medical Marketing filed in Bayer, Pfizer CHO, Norgine in
Jordan.
July 8th
to July 12th
2007 in Quality Control in Sanofi Aventis in Egypt.
August 1st
to September 9th
2007 in Tamam Pharmacy in Jordan, &achieving my own project in the
marketing field this is “Medical Alarm”.
September 1st
to September 30th
2008 in El Hadidy Pharmacy in Egypt.
Working experience:
From 01/11/2009 till 01/09/2011:
Employer: Novartis
Job title: Medical Representative
Job responsibilities:
Promoting Arthrofast,Cataflam & Voltaren ampoule in Down town Cairo.
Preparation of the pre-launch activities for Arthrofast.
Double growth exceeding the market in my area.
Innovation & Creativity:
Guard me medical card.
Video for medical rep day in Novartis got talent.
Participation in ideas for logo and theme for the cycle.
Sessions for the pharmacists and doing competitions between them result in entering
Arthrofast

2. Kasr ElAini Hospital.
From 01/09/2011 till 01/09/2012:
Employer: Novartis
Job title: Marketing Associate ( Responsible for Xolair)
Job responsibilities:
Setting product strategies and tactics:
Participating in annual brand and marketing plan.
Preparing and following up the promotional cycle plan
Designing focus group
Supporting sales force to achieve product objectives and sales target where we exceeded
target successfully more than 100%growth YTD
Training field force on brand knowledge & monitoring the communication of the marketing
message & the trade marketing activities in the field.
Developing field force abilities and supporting them to reach their goal : Synergy of excellence of
Xolair
Setting the key performance indicators.
Take Next steps in building customer focus and Patient Centricity:
Enhance the products’ access in the MOH, HI and University hospitals.
Building a strong relationship with KOLs
Establishing the concept of IgE through Labs standardization and sponsoring lab tests
Projects to encourage SOT of the patients:
IgE coupons
Nafasak Bel donia
Pt education materials
From 01/09/2012 till 31/12/2014:
Employer: Novartis
Job title: Product Manager (Responsible for Foradil & Miflonide).
Job responsibilities:
Meet Growth and sales targets and achieve profit:
Optimize A&P spending with proper resources allocation and ROI.
Accurate annual forecasting of the Respiratory products.
Planning and managing marketing activities to achieve product objectives at a profit,
through analysing and anticipating market dynamics.
Designing and implementing products promotional materials to Physicians and Patients
Forecasting the sales & expenses budget
Controlling the Product budget.
Working collaborative with medical team, purchasing, DRA, market access, legal & regulatory.
Developing field force abilities and supporting them to reach their goal
Improve FF performance through Foradil centric selling program for better results
Video No 1 for encouraging FF

3. Pirates workshop
New message 3-3
Projects to encourage SOT of the patients:
Mobile Application Aerolizer/Breezhaler devices
Patient Screening program
Added responsibilities:
Preparation of Onbrez internal Launch
Member in Diversity & Inclusion task force
Leader in Communication Effectiveness & Social responsibility
Responsible for the Brand team
Training Courses:
October-November, 2005: SSDP“Students Skills Development Program” by RTC “Recruitment &
Training Committee”.(10 sessions on Pharmaceutical Market Information & Soft Skills)-Body
language (Leo).
February,2006 : Communication Skills Course(Leo)
March, 2006: Negotiation Skills(Roche)
March, 2006: Selling Skills(Servier).
January, 2007: Printed advertising materials(AUC).
February, 2007: Marketing fundamentals course (Novartis)-Advertising-(Abbot)-Presentation
Skills-(Organon)
November, 2007: Marketing& Public Relation(AUC).
September, 2008: ICDL(IBM computer center ).
February, 2009: first aid(Red Cresent).
Del Carnegie Seminar(Del Carnegie center).
2009-2011 Novartis: selling skills, A-B shift model and performance frontier.
February, 2013 Novartis: Marketing the Novartis way (Basel)
External Curricular Activities:
Attending HYPERLINK "http://www.google.com.eg/url?
sa=t&source=web&oi=video_result&ct=res&cd=6&url=http%3A%2F
%2Fwww.youtube.com%2Fwatch%3Fv
%3D6BlqLwCKkeY&ei=yoi5SvTsMMjD_gam9rXYBQ&rct=j&q=obama+speech+in+cairo&
usg=AFQjCNHvDDmKxntisk_0iIoOEv_DDyt4TQ" President Obama speech in Cairo
University 4th
of June 2009.
Member of Students Union, 2004, 2006 & 2007, 2008
Member of Karnak Family, 2004 -2009
Member in the Recruitment training Committee,2005-2009.
Member organizing committee(OC) in the First & Second Model of Pharmaceutical Marketing.
2006-2007 and Coordinator 2008-2009.
Member in the “2nd,3rd, 4th and 5th Employment Fair”
Delegate in the “ICGE Model in AUC”2006-2008.
Member in Novartis charity day in May 2010.
Computer Skills:
ICDL
Windows-internet : Excellent.
Photoshop : Good.

4. MS Office : Excellent.
Languages:
Arabic : Native.
English : Excellent.
French : Good.
Italian : Good.
References are Furnished upon Request