1. Global Thinking
Dr. Salvador Trevino
Cornerstone Program
BCom 2011-12

2. Seminar Calendar
 PART ONE INTRODUCTION SEPT 28
 PART TWO CULTURE OCT 4
 PART THREE INTEGRATION OCT 6
 INTERCULTURAL SESSION OCT 5 *
*Co-taught with Kyla McLeod
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3. Part One
INTRODUCTION

4. Agenda
 Introduction
 All businesses are born global
 Reconciling the local (sustainable) with the global
(productive) perspectives…
 Global Mindsets
 Exercise
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5. Why taking this seminar?
 What is the BCom all about?
 Framing Businesses
 Getting return (value, monetary)
 Three basic ways to Frame a Business Idea
 Clear offering. I am communicating my value
proposition?
 Attractive to the target(s) considered as “core”
 Different/Superior to competition in at least one
feature/benefit
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6. Framing businesses
Exercise:
 http://www.lululemon.com/
 What is the main target?
 What is the main product line?
 What is the value proposition?
 Who is its main competitor?
 What makes a customer prefer Lulu lemon over
competing brands?
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7. A sexy company, a rosy future?
 A vexing thought: If LL keeps growing, it will have
to consider opening stores/operations world-
wide…move beyond the Canada-US Market
 Should Lulu Lemon become a “global brand”?
 What are pros and cons of becoming global???
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8. A global ?
Lulu-lemon = VANCOUVER?
Lulu-Lemon is a west coast lifestyle statement
SO, A GLOBAL LULULEMON?
http://www.lululemon.com/media/index.php?id=1
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9. A complex environment
 Globalization as a social development
phenomenon is subject to criticism…
 Many economy, technology, and political pundits
deal with the complexities of living in a complex
GLOBALISED Business environment…
 http://www.youtube.com/watch?v=oM2BguxRSyY
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10. Attitude toward Globalization
 Friedman is a journalist, he describes what he
sees, makes very little value judgements…
 Many experts are beginning to criticise these
notions and even blaming them as the cause many
a social ailing…
 Let us examine a few…
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11. What is going on?
 Social structures (politics, religion, corporate, financial,
and education) under scrutiny for questionable
practices and double standards…
 http://www.youtube.com/watch?v=Z8tlUGOf0VM
 A information-based global society…
 http://www.youtube.com/watch?v=a-nMU7MaN1c
 Increasing pressure to revise economic systems
 http://www.youtube.com/watch?v=6P03nNeYiJo
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12. CRISIS is the name of the Game
 Change faster than social norm: Crises…
 Environmental
 Educational
 Political
 Economic…
 You name it…
 Our social systems are overwhelmed by the speed and
magnitude of change…
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13. The solution to a Given Crisis?
The Solution to a Given
Crisis?
YOU
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14. Your attitude
matters
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15. Global-Born Businesses
 Case one: BiBy…
 http://forums.crackberry.com/general-discussion-
f2/timeline-history-research-motion-7162/
 Case Two: West Coast Waffles
 http://www.westcoastwaffles.ca/index.html
 Core equipment for WCW? Google this:
 Waring Pro WMK600 Double Belgian Waffle Maker
 And who owns waring pro?
 http://www.conair.com/corporate-cn-10.html
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16. Part Two
CULTURE
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17. Even the small ones…
 Globalization is here to stay…
 It “affects” (meaning reaches) all types of
organizations…
Summary Exercise…
 Pros and cons of globalization?
Let us list what comes to your mind…
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