The perfect post to sell a car on Facebook
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Are you looking for a simple strategy to sell your cars on Facebook? There's a full free easy guide for you! Help yourself! Enjoy!
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The perfect post to sell a car on Facebook
- 1. Salvatore Thomas Carbè 2014 Automotive Digital Marketing: facebook The perfect post to sell a car on
- 2. THE PERFECT POST TO SELL A CAR ON FACEBOOK 2014 Edition Published: April 2014 Published by: Salvatore Thomas Carbè www.stcarbe.com Version 1.0 ©Copyright 2014 Salvatore Thomas Carbè
- 3. BEFORE WE START Welcome! Before starting to read this quick guide on THE PERFECT POST TO SELL A CAR ON FACEBOOK, make sure you have completed a few simple technical steps! In order to use this guide you’ll need first to: ! -‐ Create you Company Facebook Fan Page -‐ Make sure to have your Facebook Advertising account activated ! DON’T HAVE A COMPANY FACEBOOK FAN PAGE? NO STRESS: click here: https://www.facebook.com/pages/create/ ! DON’T HAVE A COMPANY FACEBOOK ADVERTISING ACCOUNT YET? DON’T PANIC! click here: http://www.facebook.com/advertising/ ! If you are ready to and set to go keep reading this guide and: enjoy! ! Thomas Carbè
- 5. #1 POST DESIGN In order to collect leads from potential customers to sell your cars on Facebook you need to create the perfect post design! To create a perfect Facebook post you will need to take care of the following parameters: ! 1. Pick the right pictures 2. Write a complete and appealing message ! Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!
- 6. Pictures are pivotal on Facebook! Make sure to take nice pictures of the car you wish to sell! Make sure to follow this simple rules: ! 1. Take more pictures rather than a single one 2. Take pictures highlighting front, back, inside and important aspect of your car! 3. Make “honest pictures”! Be transparent showing bad and good of your vehicle! PICK THE RIGHT PICTURES
- 7. Facebook Fans love nice and social messages! In order to write an appealing message remember to: ! 1. Hashtag: this will help your fans to take a look at all your cars in a proper and easy way! 2. Write a comprehensive message including optional and full vehicle description! 3. Include car price! 4. Include a call to action! Make sure your potential customers can call you or send you an email! e! WRITE THE RIGHT MESSAGE 3 4 1 3 4 2
- 8. LET’s EXERCISE!It’s exercise time! It’s now your time to try to design your perfect car post! Try to write an appealing description picking the right pictures! Imagine your pictures here! Writing your message keep in mind to include the following! ! 1. Hashtag: this will help your fans to take a look at all your cars in a proper and easy way! 2. Write a comprehensive message including optional and full vehicle description! 3. Include car price! 4. Include a call to action! Make sure your potential customers can call you or send you an email! e!
- 10. #2 POST PROMO Your fan base is a good start to spread your offer! However you will need to boost your promotion using Facebook advertising! Tin order to make your offer available for more customers you can promote it through Facebook ad directly front your post! Thanks to this feature you will: ! 1. Make your promotion available to a targeted audience 2. Boost your promotion to several thousand potential customers ! Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!
- 11. GET THE RIGHT AUDIENCE Facebook posts offer you a special feature to boost them through targeted audience! ! Just click on the highlighted section to open Facebook advertising directly in your posts!
- 12. In order to show your post to a target audience you will need to set the following parameters: ! 1. Public: make sure to target “people you have chosen through audience targeting! 2. Place: set where you wish your ad to be seen! e.g. If you live in New York show your ad in this area! Remember, you need real potential customers! 3. Age: Make sure you pick your potential target age! If you are selling a car it could be 18+ or 16+ depending on the car! REMEMEBER: Some car can be for an older target! 4. Interests: this is the main Facebook point! You can target your audience basing your choice on what people like! Make sure to add car models and car brands, people which are connected to this interests are more likely to become real customers! 5. Budget: set how much you wish to spend to promote your car! Depending on the car you might spend more money if you are going to make big money out of it! 1 2 3 4 5
- 13. LET’s EXERCISE!It’s exercise time! It’s now your time to get your target identikit! Public ! Place ! Age ! Interests ! ! ! ! ! ! ! ! Budget
- 15. #3 MONITOR FANS There’s no right work without good result! After having designed your post and promoted through Facebook targeted audience it’s now time to get some ROI! Facebook makes it easy to understand how your post is going and what people think about it! Monitoring your post you will get: ! 1. Good or bad post feedbacks 2. Potential customers leads ! Let’s jump on the next slide for the theory and let’s exercise immediately afterwards!
- 16. LISTEN TO YOUR AUDIENCE Your fans will provide you good feedback and ideas regarding your offer! From Facebook interaction you can get: ! 1. People interest: more likes more interest! 2. People opinions: let your fans tell you what they think of your offer! Is it a good offer? Hashtag: this will help your fans to take a look at all your cars in a proper and easy way! 3. Leads: fan interested in your offer will comment it positively, write them back to drive them into your business! 1 2 3
- 17. STUDY YOUR AUDIENCE 1 2 Facebook advertising is also analytics! After your promotion is over you will get access to a full brief report of data! Thanks to this feature you will know: ! 1. How many people have seen your post (this number is meant as unique viewers!) 2. How many people have interacted with your post; how many of them clicked on your photo, how many clicked on your link (when applicable!) and the number of likes your post reached!
- 19. Salvatore Thomas Carbè Via della Villa 23 San Nicolò di Celle, Deruta, PG, 06123 - Italy Primary phone : +39 339 31 55 737, Secondary phone : +39 075 528 8461 Email : stcarbe@gmail.com Facebook www.facebook.com/salvatore.carbe | blog www.stcarbe.com LinkedIn it.linkedin.com/in/stcarbe/ NEED MORE INFO? LET’s GET IN TOUCH!