17. RPs want innovation, apps, tailored services. (they might even pay, just because they like you) *no, not based on actual figures
18. Twitter instant, entertaining, conversational and very social time-eating media bubble that skews perspective use it - engage with your followers - but don't let it rule your day
21. time spent on Facebook in UK = 6 hours a month
22.
23. but what if they don't like us? three facts: you'll never please everyone they won't always agree with your choices you may not always agree with your choices three rules: be honest and civil don't respond by shutting down the debate talk TO people, not about them
24. the time:reward ratio to do it properly takes time the reward is not always tangible find the niche: learn what your readers want or need build for the future
Key skill is responding to criticism. If you’re not prepared to do it public then maybe you shouldn’t bother. EXAMPLE: bus careers into pubOn Twitter and Facebook respond directly, then expand the conversation if you think you can learn something
![If you build it, some will come ,[object Object],less than 3% of monthly UUs are registered to comment ,[object Object], aka the green ink brigade ,[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)