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Black Tie Elizabeth Bauer, Lauren Calderone,  Mary Irelan, Christina Thomas,  and Catherine Wendt Cigarettes
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical: Virginia Slims and Lucky Strike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Historical: Revlon Charlie ,[object Object],[object Object],[object Object]
Historical: Marlboro ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Black Tie Ad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

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Adv Black Tie Presentation

  • 1. Black Tie Elizabeth Bauer, Lauren Calderone, Mary Irelan, Christina Thomas, and Catherine Wendt Cigarettes
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