3. Aim and Concept of the campaign To promote the movie to kids and get the characters back into mainstream media. Target Audience: Kids 5-15 years olds with families but also parents and older children who remember the characters.
Wallace and Gromit is short film franchise aimed at children aged 5-15. Most of it’s content was created 1989 to 1995 Made with Stop-Motion by AardmanThey made 30 minute movies A Grand Day Out ·The Wrong Trousers ·A Close ShaveSo having a movie 10 years later is going to require an ad campaign.
The characters have been out of main stream media for 10 years, they need to appeal to new fans and old, and also different countries as the originals never really made it out of the UkTarget Audience: See slidePsychographic: families and kidsDemographic: British…. Yeah…
But of course in these 10 years technology has developed and Walace and Gromit has competitionFrom Dreamworks + Pixar are their sucesses
The Campaign for ‘Curse of the Were-Rabbit’ Aardman created a mini series in 2002 for the BBCThis brought the characters back into the back in the minds of the viewers
They also started a charity in 2003 called the (see slide)And started creating advertisement's with PG tips (Tea)
They also created a large amount of content for the tv, available by pressing the red button during commericials or shows, this included clips from the original wallace and gromit and a game for the new movie.
They also created an official website for the film, which had such things as *read website tabs*
