1. CarTouch

3. Background
— Higher end automobile technology
industry
— People are always looking for new
innovative technology
— Set apart from competitors because
CarTouch offers a brand new form
technology to the market

4. Mission
Statement
Offer a personalized identification
system within vehicles that
provides a unique driving
experience depending on the driver

5. Competitive
Advantage
Most other companies with
biometric technology only go as far
to unlock/lock the car and start the
car. Our product offers a greater
range of personalization features.

6. Product Description
CarTouch offers personalization in
the following:
• Seat position
• Radio preference
• Climate control
• Time and temperature controls

7. Target Market
— Upper middle class and upper class
ages 25-60
— Need to be able to afford the price
point
— Younger drivers wouldn’t be able to
afford it/ don’t have the need for the
product

8. Price and Projected
Profits
— $2,000 without installation
— Cost manufacturer $200
— Current basic biometric technology is
already expensive, ours goes further=
more expensive

9. Distribution
— Team up with car dealerships
— Specialty car shops

10. Promotion
— Corporate sponsorship- lending support to
higher end events
— Attending trade fairs
— Higher end magazine ads
— Wouldn't’t have mail ads or newspaper ads

11. SWOT Analysis
Strengths
• Fully customizable
• Provides consistency
• Provides customization in a
timely fashion
• Unique Luxury item
Weakness
— Cost
— Possible electrical
problems
— New technology so much
count on innovators and
adopters
— Requires maintenance