Notes from our "Social Media 101" workshop presented by Sam Popp @sampoppnyc of Teach and Learn Networking and Tracy Robin @tracyrobinwr of Holistic Women Entrepreneurs from February 28th.

1. Social Media 101
What to Post, Where, When, and How!
Presented by Teach and Learn Networking and
Holistic Women Entrepreneurs

2. let’s get acquainted!
who are you?
how are you using social
media in your business?

3. what are we talking about
today?
• define social media and some basic concepts surrounding it
• talk specifically about using Facebook, Twitter, and LinkedIn
for your business
• we are going to practice creating a piece of content and
sharing it

4. let’s start at the
beginning…
what is social media?

5. the way that
people
connect,
communicate
and share
content online

6. why are we using it?
•build relationships with potential and
current customers, media, and industry
•establish authority and credibility in
your realm
•bring your ideas to the conversation

7. cuz these numbers don’t lie.
From Moz.com’s “Beginner’s
Guide to Social Media”

8. but there are like, 1000
different social media
platforms.
•which one is right for me?
•well…where is your target
audience?
•(this means you have to
define your target audience if
you haven’t done so
already…)

9. social media really comes down to 3
things:
•connection
•conversation
•content

10. what is content?
"Content is the presentation
of information for a purpose
to an audience through a
channel in a form.“
definition provided by TheWordFactory.com

11. let’s break that down.
purpose – to inform, educate, build relationships, give
feedback
audience – followers, customers, influencers, media, industry
channel – social media platform, like FB, Twitter, or LI
form – photo, stat, article, video, or…………….

12. really, the
possibilities of
what you can
post and share
are endless

13. practice makes
perfect.

14. The power of hashtags…
•#HolisticWomenEntrepreneurs
•#CookiesAndConversation
•#socialmedia101
•@sampoppnyc
•@tracyrobinwr

15. content marketing is a whole other topic,
but we can use Facebook, Twitter, and
LinkedIn to:
•improve our connection to other people,
thus driving more traffic to your businesses
•start conversations around your brand
•share valuable content that engages your
following

16. facebook has changed how business is
transacted
• One in five page views in the United States occurs on
Facebook. (Source: Infodocket 2012)
• 42% of marketers report that Facebook is critical or important to
their business. (Source: State of Inbound Marketing 2012)
• 16 Million local business pages have been created as of May 2013
which is a 100 percent increase from 8 million in June 2012. (Source:
Facebook)
• so how can we use it to connect, converse, and share content?

17. connecting on
facebook
get your group on
make facebook your
social life director

18. starting conversations on
facebook
use your business fan page to
connect and interact with local
businesses, media, and industry
professionals

19. sharing better content on
facebook
get familiar with
Canva

21. people are tweetin`.
• 49% of monthly Twitter users follow brands or companies, compared
to just 16% of social network users overall.
• Twitter users are 3 times more likely to follow brands than Facebook
users
• Twitter users research and engage with companies. 42% learn about
products and services via Twitter. 41% provide opinions about
products/services. 19% seek customer support.
• so how can we use it to connect, converse, and share content?
source: Edison Research Twitter Usage Survey

22. connecting on twitter
steal your
following!

23. starting conversations on
twitter
use hashtags to jump in
on conversations

24. sharing better content on
twitter
•use pics
•use link shorteners
•don’t retweet, quote it

25. linkedin
• one in three professionals on the planet are on LinkedIn
• 13% of LinkedIn users don’t have a Facebook account
• 59% of Linkedin users don’t visit Twitter
• so how can we use it to connect, converse, and share
content?
source: LinkedIn Third Quarter Release, 2014

26. connecting on linkedin
•have a professional-looking
photo
•make sure your profile is
filled out completely
•meet someone? connect
with them.

27. starting conversations on linkedin
•engage on status updates
•read and give feedback on posts
•make use of groups

28. sharing better content on linkedin
•post your own written content
•link Slideshare presentations to
your profile

29. where do i go from here?
• decide on the channels you will be faithful to updating
• start connecting – add people you already know, invite people to
connect with you on your personal social media, go thru that stack of
biz cards!
• start conversing – just join the conversation!
• share content – for right now, retweet, comment on, and share the
content of others. when you feel comfortable, create your own!

30. as you build
your social
media
presence,
focus on:
being interesting
adding value
having fun

31. other things to consider as
you build your brand…
•brand voice
•metrics
•other platforms like Pintrest, Tumblr, Quora,
Reddit
•automation, using a platform like Hootsuite
or Buffer

32. need extra support?

33. tracy robin @tracyrobinwr
business and
life coaching for
holistic women
entrepreneurs

34. sam popp @sampoppnyc
business development
services and events for
early stage small
business owners and
start ups

35. upcoming events

36. thank you + looking
forward to
connecting with you
on social media 