2. Footprint – span of control
Main Offices
Main Office : Chembur
Operation Office: Chembur &
Pune
Associates Offices
Delhi, Bangaluru &
Hyderabad : Overlooking
PAN India execution

3. Designers & Client
Servicing
Digital Printers
Lamination Unit
Briefing / Training
Room
MIS & Accounts

4. Retail LAB – For Visibility Plans

5. Above The Line
Through The Line
Below The Line
Television
Prints Radio
OOH
Events
Activation
Market Dominance
POSM
Merchandising
MASS COMMUNICATION
FOCUS / NICHE
COMMUNICATION
NO TOUCH & FEEL
TOUCH & FEEL
LOW COST OF REACH
HIGH PRODUCTIVITY
Brief Understanding

6. Win With CUSTOMER
the process we follow
brand plan activate
- Understanding the
brand / sales / growth
plans / marketing
plans and the Brand
Philosophy
- Planning 360 degree
activation involving
sales team, marketing
team, distributors,
retailers, shopper /
customer etc
- Developing
ACTIVATION Calendar
- Activating elements
like sales promotion,
visibility drive, whole
sales, trade scheme,
loyalty programs,
increase shopper
touch points, sampling
etc to give 360 degree
effect to the brand
market working
with Sales and
Marketing Team
planning with
Sales Team &
Marketing Team
execute
activation
calendar

7. What we provide..!
• Well planned BTL strategy along with a detail activation calendar
• CORETAIL team, Clients Mkt / Brand team, Sales Team will plan the
following
– CBP / BMP for Formats : Category Business Plan / Brand Marketing
Plan for Formats
– Basis CBP we will create RETAIL format wise JTBD (Jobs to be done)
– Every JTBD will plan out in Activation / Activity Calendar
• Activation CALENDAR is made with clients confirmation on Budget /
Objectives
• This Calendar is executed as per timelines and objective
• 10-15% budget will be kept for competition reaction activations
(last moment activations to fight competitions)

8. Core Strengths
Retail Audit
- Budget Utilization
Audit
- Visibility Claim Audit
- Market Intelligence
Report
Retail Solution
- Retail Concepts
- Retail Prototype
- Fabrication
- Execution
Turnarounds
- Turnaround Strategy
- Strategy to Execution
- Review and Refine
Problem Solution
- Indentifying Problems
- Driving Solution /
Concepts
- Prototyping and refining
ideas
- Executing Them
Turn Key Consultancy
- Handing Brands
Independently from
Companies Point of View
- Complete Trade Marketing
Support
- Activation Calendar in line
with Sales and Marketing
Inputs
Activation
- Rural and Urban
Execution of Events, Sales
Promotion, Sampling,
HTH, Vans, Haats and
Fairs, Malls, Sting
Operation &
Merchandising
Fabrication
- Metal and Non Metal
fabrication In-house
- In-house creative team
- Complete Solution on
Exhibition and Signages

9. Brand Objective / Communication Objective
Space at retail
Retailer Friendly
Retail Unit Solution

10. Case Study - 1
Was to Create a very
Premium Category Dress As
part of Category
Management in MT Channel
Showcase the Leadership
status of the BRAND and
Category Dominance over
new entrance in the
category
Challenges BMP – Sale & Marketing Action
Option 1: ACP Board with Acrylic
Highlights of the Key Visuals and back lite
Option 2: Complete Acrylic Backlite Board
highlighting the Key Visuals
- Options are getting installed on Category,
then post 3 months of observation and
customer feedback will get National
Rollout
Installation of Category
Dress in TOTAL MALL,
Bangalore as Prototype and
then expand PAN India
Valorizing the Oral Care
Category in MT with
Premium look
Other elements like category markers, Aisle Flags, Category
Separator and skirting are all made in Acrylic with LED on
edges.

11. Case Study - 2
Launch visibility elements in
MOT & Off-trade for there
new Product Launch :
Smirnoff Mango, Honey &
Chilly
Showcase the new
variants with its key
ingredient flavors and
bring them alive @ POP
Challenges BMP – Sale & Marketing Action
Conceptualized & Designed
and Implemented Retail
Solutions PAN india
These Elements were designed after a proper retail recee,
for space, time spend @ counter research of shopper and
other high visibility space understanding.

12. Trust… We have

13. Where we fit
Factory
Depot
Distributor
Retailer
Shopper
Company
Channel Partners
Marketing:
-Creating Pull
-Handling ATL
-Controls Brand
Budgets
-Custodian on
the Brand
Sales:
-Stock
Movement
-Revenue
generators
-Custodian on
Availability of
product @
store
Trade Marketing:
-Offtake Generation
-Delivering first moment
of truth
-Activating POP

14. MT & GT
Visibility
Launch visibility elements in
MOT & Off-trade for there
new Product Launch : Visible
White, Mission Red, BB
Cream, etc
Visible White – 300 stores
Mission Red – 350 Stores
BB Cream – 240 Stores,
Long & Strong – 213 ,
Good Bye Damage – 50
Stores
stores, ETC
Conceptualized & Designed
and Implemented Retail
Solutions PAN india @ 27
Cities

17. Retail OfficesIt is the places where
customer can direct feel &
purchase product (
Exhibition , Office Activity ,
etc
Amway Office – 7 Cities
Cremica Exhibition – 2 Cities
Leonardo Oil – 12 cities
Kikkoman – 7 cities

18. Retail Designs
We provide concept to brand
in retail spaces along with
execution at stores

19. Retail Signages
We design brand signages
and execute them at Stores
in different material

21. Events