Is your strategic plan gathering dust on a shelf or is the vision it inspires spurring your donors (and staff) into action? Are you making the most of every mode of communication available—including social media outlets Linkedin, Facebook, and Twitter—to articulate your vision? Are you using the same stale language and style of communication you used 25 years ago to get today’s messages across? Now more than ever, creating and communicating a strong shared vision is one of the most important activities an institutional leader can perform. In uncertain economic times, it can mean the difference between floundering and thriving. Join us to discuss the most effective way to turn a strategic plan into a vision that moves people into action, what innovative communication and writing techniques work best in today’s digital age, and what your personal communication style says about you. Session developed by Tracey Palmer of Palmer Communications, Andy Tiedemann of Emerson College, and Tamsen McMahon of Sametz Blackstone Associates. Presented as part of the CASE District 1 2010 Conference in Boston, January 27-29.

1. Communicating Your Vision In Good Times and Bad CASE District 1, Boston January 28, 2010

16. Questions