Marketing and generating revenue for BCFC.

1. Analysis and Evaluation of
Birmingham City Football
Club
By Sadat Faruque

3. Introduction
• Formed in 1875 as Small Heath Alliance.
• In 1943 was finally named Birmingham City F.C.
• St Andrew's has been their home ground since
1906.
• Fans are known as Bluenoses.
• Birmingham was the first English club side to take
part in European competition.
• July 2007, Hong Kong-based businessman Carson
Yeung.

4. • Core Values of BCFC are contained
in the four following principles:
* Commitment
* Quality
* Excellence in all they do
* Development of staff and young people

5. The English Football
League System
• Premier League
 league 1, 20 teams
• Football League Championship
 league 2, 24 teams
• Football League One
 league 3, 24 teams
• Football League Two
 league 4, 24 teams

6. Birmingham City Player’s
Income
• Players earn between £ 100,000 and £ 500,000 per
year.
• Squad size approximately 40 players
• Annual payments to players approximately
£ 10 million per year

7. The Birmingham City
Football Team
• Total Value of the Birmingham City team is
estimated to be ?
£ 17.25 million
• The Value of Birmingham City FC is estimated to
be
£ 40 million

8. Football Clubs Revenue

9. Market Value of each players

10. Attendance at games –
Birmingham City FC 2012/13
• Lowest - 13,532
• Highest - 19,630
• Average - 16,702
• Total for the season (23 games) 384,163

11. Attendance at games –
Manchester United 2012/2013
• Lowest - 75,142
• Highest - 75,752
• Average - 75,539
• Total for the season (19 games) 1,435,243

12. Ways of generating revenue
• Organizing special treatment for audience.
• Giving game tickets instead of cash for getting
work done.

13. • This means that families can come down to St.
Andrew’s from just £7.24 per person per match
with the new season ticket pricing.
• An adult and an under 10 can come to St.
Andrew’s, with a season ticket, from just £7.24
each per game.

15. St. Andrew's stadium tours
• Non Season Ticket Holders
Adult: £12.00
U16s/Seniors: £6.00
Season Ticket Holders
Adults: £10.00
U16s/Seniors: £4.00

16. Conferences
• Day delegate packages start from as little as £24.95
per head inc VAT, which includes everything they
need from refreshments and lunch to room hire
and equipment.

17. With a variety of packages available from just
£19.95 per person there is everything you need
for Christmas 2013.
Christmas parties at St. Andrew’s - December 2013

18. Weddings at St. Andrew's
• Packages start from £28.95 inc VAT per head.
• Day at St. Andrew’s for just £3,500. This package
includes a civil ceremony in one of the exquisite
suites followed by a wedding breakfast for 60
people and an evening reception for 120.

19. Birmingham City FC
COMMUNITY TRUST
• Prices: 4-6 Yr Olds - £20 (whole week) / £8 (per
day) 7-15 Yr Olds - £40 (whole week) / £15
(per day) Half price for any 7-15 year old
siblings on a full payment for a week's
placement.

20. Online Shopping

22. SWOT
Strengths
• Club Loyalty
• Attachment with
the community
Weaknesses
• Out- Dated
Infrastructure.
• Insufficient Parking
Facility.
Opportunities Threats
• Possible new
owner.
• Existing Debt

23. Thank you