This document contains quotes from various authors on the topic of social media and marketing. It discusses investing time and resources to build communities and inform thinking to enhance online presence. It also notes that good marketers tell stories to educate customers rather than directly sell, and that future marketing will focus on enabling interested consumers to share with each other.

2. “Social media is not just an activity; it is an investment of
valuable time and resources. Surround yourself with people
who not just support you and stay with you, but inform
your thinking about ways to WOW your online presence”
~ Sean Gardner

3. “You can never go wrong by investing in communities
and the human beings within them.” ~ Pam Moore

4. "Good marketers tell a story." ~ Seth Godin

5. “Social media is not about selling. It’s about educating your
fans and customers, money just follows.” ~ Sami Khaleeq

6. "Many charities go out and just
ask people for money. We ask people
for their voice." ~ Scott Harrison

7. “Marketing by interrupting people isn’t cost-effective
anymore. You can’t afford to seek out people and send them
unwanted marketing messages, in large groups, and hope
that some will send you money. Instead, the future belongs to
marketers who establish a foundation and process where
interested people can market to each other. Ignite consumer
networks and then get out of the way and let them talk.”
~ Seth Godin

8. “Everyone starts out with nobody listening to them and
nobody to listen to. How and who you add determines
what Twitter will become for you.” ~ Laura Fitton

9. “If you don’t start in the right spot, you are going to lose the
game before you even get started.” ~Mike O’Neil

10. “Successful companies in social media function more like
entertainment companies, publishers, or party planners
than as traditional advertisers.” ~ Eric Qualman

11. “Good content always has an objective; it’s created with
intent. It therefore carries triggers to action.” ~ Ann Handley