This business plan is for a new pet care business called "Only Paws" that will provide various services like overnight care, day care, in-home care, grooming, training, retail products, and special requests. The plan outlines the company ownership, start-up costs, personnel structure, services offered, pricing, marketing strategy, sales forecast, and customer relationship management process. The goals are to increase customers by 100% in the second year and profits by 20% each year.

1. Business Plan For Pet Care Salon
“ONLY PAWS”
Group 4
Nilesh Bhagat 01
Dhruv Damania 04
Samidha Kashettiwar 19
Mallika Palande 26
Adtiya Todankar 45
Pritam Vaity 49

2. Confidentiality Agreement
This agreement is to acknowledge that the information provided by ABC Company in
this business plan is unique to this business and confidential; therefore, anyone reading
this plan agrees not to disclose any of the information in this business plan without the
express written permission of Angel Dentistry.
It is also acknowledged by the reader of this business plan that the information
furnished in this business plan, other than information that is in the public domain, may
cause serious harm or damage to ABC Company and will be kept in the strictest
confidence.
Upon request, this document is to be immediately returned to ABC Company.
Signature _________________________
Name ____________________________
Date _________________________
This is the business plan for ABC Company. The presentation of this business plan
does not imply an offering of securities.

3. Table of Contents
1.0 Executive Summary …………................................................................................................ 1
1.1 Objectives ….......................................................................................................................1
1.2 Mission…............................................................................................................................ 1
1.3 Vision ................................................................................................................................ 2
2.0 Company Summary............................................................................................................ 2
2.1 Company Ownership ........................................................................................................ 2
2.2 Start-up Requirements ..................................................................................................... 3
Table: Start-up ........................................................................................................................ 3
3.0 Services Offered …….......................................................................................................... 4
4.0 Personnel Plan ……............................................................................................................. 6
4.1 Contract Employees …….................................................................................................... 7
Table Personnel Plan .............................................................................................................. 7
5.0 Legal & Work Formalities................................................................................................... 8
6.0 Pricing.............................................................................................................................. 8
6.1 Pricing- Day Care............................................................................................................... 8
6.2 Prepaid Packages ........................................................................................................... 8
6.3 Pricing- Grooming ............................................................................................................ 9
6.4 Pricing- Pet Suites ........................................................................................................... 9
6.5 Pet Suites ........................................................................................................................ 9
7.0 Future Products and Services …………….............................................................................10
7.1One year Growth Plan...................................................................................................... 10
7.2 Three year Growth Plan .................................................................................................. 10
7.3 Five Year Growth Plan……………………………………………………………..…...........………...…………11
8.0 Market Analysis Summary .............................................................................................. 11
8.1 Market Needs.................................................................................................................. 11
8.2 Market Trends................................................................................................................. 11
8.3 Marketing Strategy.......................................................................................................... 12
9.0 Sales Forecast ………………………………………………………………………..……………………………….... 13
10.0 Customer Relationship Management ........................................................................ 15
10.1 Client Details ............................................................................................................... 15
10.2 Customer Rules .......................................................................................................... 15
11.0 Employee Management …............................................................................................. 15
11.1 Employee Handbook .....................................................................................................16
12.0 Backup Plan ...................................................................................................................16
13.0 Key to Success................................................................................................................ 17
14.0 Sales Forecast ………….................................................................................................... 18
Table: Expenditure …………………………………………………………………………………………………………...18
15.0 Proforma of Cashflow .................................................................................................. 19
16.0 Balance Sheet.................................................................................................................20

4. 1.0 Executive Summary
Only Paws is a full-service animal care facility dedicated to consistently
providing high customer satisfaction by rendering excellent service, quality
pet care, and furnishing a fun, clean, enjoyable atmosphere at an
acceptable price. We will maintain a friendly creative work environment
which respects diversity, ideas, and hard work.
The timing is right for starting this new venture. Animals are playing a larger
role in our lives, and working people are choosing to provide them with a
good life. Loving families with active pets and an active conscience are in
search of better lives for their pets and peace of mind for themselves,
causing busy animal lovers to flock to an ever-growing number of animal
day care facilities across the nation. For customer convenience, in addition
to day care, Only Paws will include overnight care, in-home care, wash
your own, pet grooming, animal behavior, pet portraits, gift and pet
specialty products, 24 hour service, and special requests, all at one facility.
1.1 Objectives
To increase our customers by 100% in the 2nd
FY.
We aim to start our door to door service from the 2nd
FY.
To increase our profits by 20% each financial year.
1.2 Mission
Our mission is to provide top-quality, royal treatment to the pets we care
for, giving the owner peace of mind; while continuing on a path of never-
ending education in the pet care industry.

5. 1.3 Vision
Our vision is to create a great reputation that shows our dedication to our
clients and their pets. Our desire is to become the first recommendation for
services by your veterinarian, groomer, and friends and family.
2.0 Company Summary
New company that will provide high-level animal care and customer service
in the following categories:
Overnight care.
Day care.
In-home care.
Wash your own pet.
Pet grooming.
Animal behavior classes.
Pet portraits.
Gift shop.
Special events.
Special requests.
24 hour service.
2.1 Company Ownership
Only Paws will be created as a ABC Animal Care Pvt. Ltd. based in Khar
(W), Mumbai, privately owned by 6 partners.

6. 2.2 Start-up Requirements
Total start-up requirements include legal costs, logo design, stationery and
related expenses. The start-up costs are to be financed by the direct owner
investment.
Start-up Requirements Rs.
Start-up Expenses
Legal and Accounting (permits, license) 50,000
Office Supplies (stationery, etc) 25,000
Equipments (razors, dryers etc) 100,000
Supplies (towels, shampoos, food etc) 50,000
Collateral Materials (brochures, cards, etc.) 50,000
Insurance 25,000
Rent (property) 720,000
Interior expenses (designing, contractor etc) 100,000
Sales and Marketing (advertising, direct mail, etc) 50,000
Other 27,500
Total Start-up Expenses 1,197,500
Start-up Assets
Cash Required 100,000
Start-up Inventory 100,000
Other Current Assets
Long-term Assets 500,000
Total Assets 700,000
Total Requirements 1,897,500

7. Our business atmosphere will be clean, friendly and upscale where
customers will be comfortable leaving their pets. We will offer a personal
touch, such as birthday cards and a daily report card for each pet that is
registered with Only Paws
Our business will offer 24 hour service, a unique concept in this type of
industry
(For facility layout refer appendix no. i)
3.0 Services Offered
• Overnight Care: Leave your pet for as long as necessary for 24 hour
care and attention. 26 large dog runs and eight kitty condos
• Day Care: Provide 3,000 sq. ft. for a fun, safe atmosphere for pets to
spend the day exercising and enjoying the company of other pets
• In-home Animal Care (FY3): Staff will go to homes to feed, walk,
play, and check on pets as often as requested. Mail will be picked up
and plants watered if requested
• Wash Your Own Pet: Provide 2 tubs, brushes, environmentally safe
shampoo, dryers and aprons for clients who bring their pets in to
wash

8. • Pet Grooming: Provide on-site professional pet grooming services.
• Animal Behaviour Courses: Provide certified animal training
courses for the beginner, intermediate, and advanced
• Gift Shop: Provide specialty pet-related gifts and products
• Special Events: Coordinate pet birthday parties or any other special
occasions on-site or at a location of choice
• Special Requests: Provide service for pets with special needs
including administering medication, assisting with recovery from
surgery, handicaps, etc
• Pet taxi

9. 4.0 Personnel Plan
The personnel plan will be as follows:
• One manager to oversee and fill-in for all areas
• Two front desk reception to greet customers, receive payments for
services/products, set appointments, answer phones, check-in pets,
distribute wash your own supplies and maintain files of clients with
data entry
• Four playground supervisors will feed and water pets, keep area
clean, walk and exercise, collect pets at check-out time. Two will be
on staff full time and two will work part time
• One Vet
• One Driver

10. 4.1 Contract Employees:
• One pet groomer
• One behavioural trainer
• In the first year, assumptions are that there will be two receptionist,
four playground supervisors, and the manager will serve as part time
receptionist and night personal until the business can build. The
groomer and trainer will work on contract
• In the second year, two playground supervisors and a groomer will be
added to the payroll
Personnel Plan Table
Particulars Year 1 Year 2 Year 3
Production Personnel
Playground supervisor 36000 36000 36000
Playground supervisor 36000 36000
Playground supervisor part time 24000 24000 24000
Playground supervisor part time 24000 24000
Groomer 72000 96000 96000
Pet taxi/in-home care/dog
walker
60000 15360 15840
Subtotal 192000 231360 231840
General Administration
Manager 120000 120000 120000
Reception 1 60000 60000 60000
Reception 2 60000 60000 60000
Subtotal 240000 240000 240000
Total People 9 11 11
Total Payroll 432000 471360 471840

11. 5.0 Legal & Work Formalities
• Partnership Deed
• Service Tax number from Service Tax Dept.
• Consent letter of owner & rent receipt
• Agreement with the dog owners
• Dog Boarding license
• Permission from Gramin Vibhag if required
• Insurance
6.0 Pricing
6.1 Pricing- Day Care
• Per Day Rs. 250
• Half Day (upto 5 hrs) Rs. 200
• For each additional dog Rs.150
• Overnight Rs. 400
6.2 Prepaid Packages:
3 Days 1 Dog Rs. 600
3 Days 2 Dogs Rs. 1000
5 Days 1 Dog Rs. 900
5 Days 2 Dogs Rs. 1600

12. 6.3 Pricing- Grooming Sizes
Wash your own pet Rs. 100
• Basic Bath Rs. 150 S M L
• Full Bath Priced by size 250 350 500
• Tidy up Priced by size 150 200 300
• Shave Priced by size 100 200 300
• Full groom Priced by size 300 450 650
(For service blue print refer appendix ii)
6.4 Pricing- Pet Suites
• Per night Rs. 500
(includes day care)
• Occasions Rs. 750
(Diwali, Christmas, New years eve etc.)
6.5 Pet Suites
• A typical day for your pet at ONLY PAWS includes:
• Clean private quarters with their own off the floor Kuranda bed, a full
glass front door, and soft toys
• Our canine guests enjoy sleeping inside in one of our air-conditioned
comfortable suites
• Beginning at 6:15 a.m. our guests wake up and are taken outside for
a morning potty break
• They then move to one of our two large play areas, where they spend
the day with all of their friends, playing, running, and getting constant
social interaction and attention from our loving staff in a secure,
escape proof air-conditioned environment

13. • Bathroom breaks are scheduled every two hours during the day
• In the evening after our Day-care guests have all gone home, our
overnight guests have their evening dinner, one more potty break and
retire to their clean, comfortable, individual pet suites to enjoy dog
dreams while listening to soothing jazz music
• This is the ONLY PAWS way of doing business
7.0 Future Products and Services
7.1 ONE YEAR GROWTH PLAN
Veterinarian technician on staff to administer vaccinations on
specified days and tend to any unforeseen emergencies.
Internet access to watch your pet online.
Monthly newsletter.
Weekly play hour.
Espresso and juice bar.
7.2 THREE YEAR
Expand the number of overnight kennels by 5.
Mobil pet wash--will go to pet owners home to wash their pets.
Sell and distribute gifts and products online.
Add an exercise pool.
Combine facility with a local veterinarian.

14. 7.3 FIVE YEAR
Expand the number of overnight kennels by 10.
Franchise.
8.0 Market Analysis Summary
Only Paws will focus on dual-income, traveling professional families with
hectic schedules. Those trying to strike a balance between the demands of
their careers, personal lives and their pets. Our most important group of
customers are those who do not have as much time as they desire to invest
in their pets and are willing to seek additional help regardless of costs.
8.1 Market Needs
Our target customers are pet owners, not restricted to only one pet per
household. They are working professionals that need reliable, trusting and
convenient pet care available to them to keep up with the demands of their
hectic schedules. There is a need for one-stop convenience.
8.2 Market Trends
Today's trend consists of professionals having their families later in life or
deciding not to have children at all. Pet owners are increasingly treating
their pets as they would their children. Pets aren't just part of the family
anymore. In some cases they are the family. They are willing to invest
dollars to have them cared for in an environment that would mirror their
home surroundings.
Another important workplace trend is working longer hours and more days.
There is also the traveling professional. Professionals are looking for help

15. to care for their pets in a loving playful daycare. There is a need to have
pets cared for over long periods of time while their owners are away on
business trips. Downtown and condominium living has also become very
popular for professionals. This creates the need to provide a daily exercise
and a playful environment for their pets.
8.3 Marketing Strategy
• Word of Mouth- Tour of facility to pet owner
• Provide free coupons to different reputed veterinarians
• Website
• Fan page on Facebook/ folow on Twitter
• Pamphlets in newspapers

16. 9.0 Sales Forecast
Scooby Scrub Pet Salon attends approximately 20 pets daily as per their
reports in Business Today So we can assume that we will be attending
approx. 5-7 pets daily for the FY1
The following charts present the sales forecast for Only Paws.
(For table refer appendix no. iii)
0
50000
100000
150000
200000
250000
300000
1 2 3 4 5 6 7 8 9 10 11 12
Sales
Months
Monthly Sales
Special requests, misc.
Retail
Grooming
Wash Your Own
In Home Care
Day Care
Overnight Care

17. Sales Forecast Year 1 Year 2 Year 3
Overnight Care 171074 205289 246347
Day Care 801911 962293 1154751
In Home Care 0 0 3500
Wash Your Own 25661 30793 36952
Grooming 53461 64153 76983
Retail 106921 128306 153967
Special requests, misc. 17820 21384 25661
Total Sales 1176848 1412218 1694662
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
Year 1 Year 2 Year 3
Yearly Sales
Special requests, misc.
Retail
Grooming
Wash Your Own
In Home Care
Day Care
Overnight Care

18. 10.0 Customer Relationship Management
10.1 Client Details
• Name:
• Address:
• Phone:
• Pets name:
• Breed:
• Age:
• Desired Service:
• Date of service:
• Time of service:
• Comments:
10.2 Customer Rules
• Rule 1: Please keep your pooch on a leash, in a carrier/stroller, or in
your arms at all times! You are responsible to supervise your own
pet.
• Rule 2: Please – NO FLEAS or TICKS! Only Paws is a FLEA/TICK-
FREE ZONE. If fleas are found while brushing/bathing your pet,
please alert our Staff IMMEDIATELY.
• Rule 3: For health reasons, puppies should be 4 months or older and
be current on all their vaccinations before visiting Only Paws.
Grooming dogs must provide current rabies information.
• Rule 4: Aggressive or disruptive dogs will be asked to leave – this
includes constant barkers! If you have a pushy pooch, we may be
able to accommodate you outside normal business hours.

19. • Rule 5: Messes happen – if you make one, please let us know as
soon as possible so that we can clean it up. Dogs are encouraged to
use the grassy area outside before entering the building.
• Rule 6: Have fun! Only Paws is designed to be a fun place for you
and your pooch. If there is anything we can do just ask. Our staff
has a wealth of information from places to dine with your pooch and
local dog events.
11.0 Employee Management
11.1 Employee Handbook
• Work Schedules
• Pay check
• Pay day/period
• Time Records
• Reporting income from tips
• Deduction from wages
• Benefits(holidays, vacation, sick days, leave of absence)
• Employee discounts
• Training & Development
12.0 Backup Plan
• Incase pet runs away – detector collar
• Service not as desired – provide client with free product from the gift
shop and concession for next service
• Tiff between pets – dog handlers available on the spot

20. 13.0 Keys to Success
Superior Customer Service: 24 hour high-quality care and service.
Environment: provide a clean, upscale, odor free, enjoyable
environment conducive to giving professional trusting service.
Convenience: offering clients a wide range of services in one
environment.
Location: provide an easily accessible location for customer
convenience.
Reputation: credibility, integrity, and 100% dedication from 23+ years
employment at current workplace.

21. 14.0 Sales Forecast
According to research done by Euromonitor International the growth rate on
Pet Industry in India is 15%-20%
Particulars Year 1 Year 2 Year 3
Overnight Care 171074 205289 246347
Day Care 801911 962293 1154751
In Home Care 0 0 3500
Wash Your Own 25661 30793 36952
Grooming 53461 64153 76983
Retail 106921 128306 153967
Special requests, misc. 17820 21384 25661
Total Sales 1176848 1412218 1694662
Expenditure Rs
Stationery 25000
Pet Supplies 100000
Advertising 50000
Insurance 25000
Printing 50000
Repairs & Maintenance 100000
Bad Debts 10000
Subscription 10000
Water Supply 60000
Internet 24000
Electricity 70000
Salaries 432000
Rent 720000
Depreciation 120000
Total Expenses 1796000

22. 15.0 Proforma of Cash flow
Year 1
Cash Received
Cash from Operations
Cash Sales 1176848
Subtotal Cash from Operations 1176848
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0
New Current Borrowing 0
New Other Liabilities (interest-free) 0
New Long-term Liabilities 0
Sales of Other Current Assets 0
Sales of Long-term Assets 0
New Investment Received 250000
Subtotal Cash Received 1426848
Total Spent on Operations 1482000
Subtotal Cash Spent
Net Cash Flow -55152
Cash Balance 44848
Total Revenue 1,176,848
Less: Expenses 1,796,000
Loss (619,152)

23. 16.0 Balance Sheet
Year 1
Assets
Current Assets
Cash 294,848
Inventory 100,000
Other Current Assets 200,000
Total Current Assets 594,848
Suspense Account 303,500
Long-term Assets 380,000
Total Assets 1,278,348
Liabilities and Capital Year 1
Current Liabilities
Accounts Payable -
Current Borrowing -
Other Current Liabilities -
Subtotal Current Liabilities -
Long-term Liabilities -
Total Liabilities -
Paid-in Capital 1,897,500
Retained Earnings (619,152)
Total Liabilities 1,278,348

24. Facility Layout

25. Grooming Service Blueprint

26. Sales by Months in the FY1
Months 1 2 3 4 5 6 7 8
Overnight Care 8000 8800 9680 10648 11713 12884 14172 15590 1714
Day Care 37500 41250 45375 49913 54904 60394 66434 73077 8038
In Home Care
Wash Your Own 1200 1320 1452 1597 1757 1933 2126 2338 257
Grooming 2500 2750 3025 3328 3660 4026 4429 4872 535
Retail 5000 5500 6050 6655 7321 8053 8858 9744 1071
Special requests, misc. 833 917 1008 1109 1220 1342 1476 1624 178
Total 55033 60537 66590 73249 80574 88632 97495 107244 11796