Outdoor Digital signage has become a compelling presence across today’s visual landscape. New high-bright technology can provide 24/7 clarity and readability—no matter what the conditions, bright sunshine to darkness and inclement weather. This infographic by Frost and Sullivan shows the growth in the outdoor digital signage market and examines the industries and use cases that are leading the growth. Also included are predictions for future applications for outdoor displays. For additional information, please visit http://smbz.us/2ekHH9N.

1. Industries that BenefitIndustries that Benefit
>2,500>2,500nits*
Panels
generate
to provide color contrast and make
signgage “daylight readable.”
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High-Bright
Now Compelling and
Readable in Any Weather
More than 50% of QSR business takes place in the
drive-thru lane. Clear high-bright outdoor displays
can deliver easy-to-read menus.
More than 50% of QSR business takes place in the
drive-thru lane. Clear high-bright outdoor displays
can deliver easy-to-read menus.
Shorten order
processing times
Shorten order
processing times
Share vital information,
despite weather conditions
Share vital information,
despite weather conditions
Swiftly disseminate
changes in travel
conditions
Swiftly disseminate
changes in travel
conditions
Generate new revenue
with compelling ads
Generate new revenue
with compelling ads
Make display maps
user-friendly with
touch integration
Make display maps
user-friendly with
touch integration
Increase revenues
per order
Increase revenues
per order
Comply with FDA
regulations
Comply with FDA
regulations
Engage passersby with
motion and interactivity
Engage passersby with
motion and interactivity
Provide up-to-the-
minute information and
pinpoint promotions
Provide up-to-the-
minute information and
pinpoint promotions
Push content, coupons,
points to customer’s
mobile phone
Push content, coupons,
points to customer’s
mobile phone
Project powerful marketing
messages to both indoor
and outdoor viewers
Project powerful marketing
messages to both indoor
and outdoor viewers
Quickly adjust
financial offers if local
conditions change
Quickly adjust
financial offers if local
conditions change
Explain and promote
more complex products
while customers wait
Explain and promote
more complex products
while customers wait
FUTURE
*Nit = A unit of visible-light intensity
Frost & Sullivan research.
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insights.samsung.com
TWITTER
@SamsungBizUSA
WEBSITE
www.samsung.com/outdoordisplays
SOURCE
Embrace the Power of Outdoor
Digital Signage
Challenging Weather is No
Longer an Issue
Challenging Weather is No
Longer an Issue
Quick Service
Restaurants (QSR)
Public
Transportation
Branch
Banking
Retail
Market Growth is ExpectedMarket Growth is Expected
250
CALORIES
$
The Samsung OH and OM Series outdoor and semi-outdoor
digital display solutions provide new marketing and sales
opportunities for the QSR, Transportation, Branch Banking
and Retail industries.
New high-bright technology can provide 24/7 clarity
and readability—no matter what the conditions.
New high-bright technology can provide 24/7 clarity
and readability—no matter what the conditions.
Digital
Signage
are expected to help
grow the overall
digital display market
are expected to help
grow the overall
digital display market
With high-brightness technology, digital signage can now be
used by a wide range of businesses.
With high-brightness technology, digital signage can now be
used by a wide range of businesses.
2015 2020
$15
Billion
$24
BillionNew outdoorNew outdoor
use casesuse cases
Stressed travelers seek guidance in crowded,
confusing venues. Outdoor-readable digital displays
can minimize distress and maximize traffic flow.
Stressed travelers seek guidance in crowded,
confusing venues. Outdoor-readable digital displays
can minimize distress and maximize traffic flow.
Beacon technology
and powerful
analytics can serve
up personalized
suggestions based
on customers’ past
purchases.
FUTURE
Integrate digital
displays with nearby
retailers to provide
time-sensitive
advertisement
opportunities.
FUTURE
Leverage mobile
gamification apps
and beacons to
create personalized
messaging in real
time.
FUTURE
Generate and
display unique QR
codes to be scanned
by the shopper for
new information
about products,
services and sales.
Welcome Back!
Would you like
your usual?
Drive
Thru
Onsite bank traffic is down, with fewer opportunities to
sell sophisticated financial products. Digital window
displays and large video walls can engage and educate.
Onsite bank traffic is down, with fewer opportunities to
sell sophisticated financial products. Digital window
displays and large video walls can engage and educate.
Brick-and-mortar retailers are losing customers to
web and mobile channels. Single or multiple digital
screens can head off competitive distractions.
Brick-and-mortar retailers are losing customers to
web and mobile channels. Single or multiple digital
screens can head off competitive distractions.