Millennials are now the largest generation in the US. They live through their smartphones and want retail to be fast and convenient. Read this infographic to learn how retailers can create an engaging in-store experience to attract millennial shoppers, increase omni-channel interactions, and streamline transactions. Learn more at samsung.com/retail.

1. Adapting the Retail Environment to
50% OFF
An Increasingly
Important
Generation With
an Affinity for
Technology
Millennials
are now
the largest
generation
in the U.S.1
They want retail to be fast
and convenient: 91% of
millennials reported using
self-checkout, compared
with 81% of respondents
age 35 and older.3
91%
They demand an
omnichannel experience
They want alternative payments: 40% of them said
that they would "give up cash completely" if they
could rely strictly on plastic or mobile payments.6
want the ability
to check product
availability online prior
to going to the store.4
Millennials are twice as
likely to visit retail stores
than baby boomers.5
49%
40%
2X
of millennials
compare prices in
stores using their
mobile devices.7
57%
They expect a high level
of customer service and
personalization
They are far less forgiving of poor customer service.
A quarter say they would boycott a company after
one bad experience.11
of millennials say they
want brands to actively
court and engage them
with personalization.9
of them are most trusting
of recommendations
from people they know.10
95%
25%
83%
They live through their
smartphones: 83% of them
sleep with their phones next to
them; 96% say their mobile
phone is the most important
product in their daily lives.2
83%
$
$
They're highly engaged
mobile shoppers
$
$
!
Nearly half of them are influenced in their purchasing
decisions by social media, compared to only 19%
for all other age groups.850%
Attract
Retailer uses technology to
engage millennials and attract
them to their store or website.
Navigating the Retail
Landscape of the Future
"Push" customized offerings,
product recommendations
or discounts to mobile
devices nearby.
Beacons
Offer opt-in SMS
text messaging of
deals and offers.
Messaging
Use proximity-based
advertisements on
Facebook based on
purchase or viewing history.
Social media
Display relevant and
dynamic content
in-store, in the window
or in the parking lot.
Outdoor digital signage
Interact
The retailer educates, assists and
engages millennials in the store,
on the web and through mobile.
Serve engaging and relevant
content on consumers'
enabled mobile devices.
In-store proximity beacons
Obtain visibility into inventory
and product information.
Hands-free devices enhance
customer service.
Mobile devices for associates
Reach millennials through
relevant content with music
and video placed in front of
the store or on endcaps.
Digital signage
Allow millennials to access
information about products
and view content and
real-time inventory.
Self-service kiosks
Wi-Fi serves as the backbone
of technology to support
mobile access and close the
gap between the in-store
and web experience.
Networks
Transact
Retailer uses technology to make
transactions and ordering more
convenient and efficient.
Interactive displays
allow customers to
use self-checkout
or pickup.
Kiosks
Allow consumers to pay
in advance of checkout,
or use digital wallets
and loyalty programs.
Apps
Support "swipeable"
mobile payments
through mobile or
stationary POS systems.
POS systems to support
mobile payments
Allow associates to offer
checkout anywhere in the
store, and to help customers
place online orders.
Tablets and smart devices
Impact (the Back Office)
Retailer uses technology to gather data to
drive efficiency, manage staff, take inventory
and analyze purchase activity.
Manage sales
staff, and enable
employees to improve
customer service.
Wearables
Track inventory throughout
the supply chain and support
real-time visibility from the
warehouse to the store.
Supply chain efficiency
Integrated POS and
inventory system in the
cloud supports data
and analytics.
Network
Understand customer
behavior and use this
data to improve
operations and sales.
Customer insights
$
%
OFF
%
$
From the storefront and website to
the back office and distribution
center, retailers should adapt their
ecosystems to millennial shoppers
with an integrated backbone of
technology. Through things like
mobile devices, tablets, apps,
digital signage, kiosks and
integrated POS systems, retailers
can improve their interaction with
the tech-driven generation.
20%
OFF
STORE
$
samsung.com/retail
Visit samsung.com/retail and read the
eBook “Adapting the Retail Environment
to Millennial Shoppers” for best practices
for optimizing your stores for millennials.
1. "Millennials overtake Baby Boomers as America's largest generation," Pew Research Center, April 25, 2016,
www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/
2. "Can retailers keep pace with millennial consumers?," Retail TouchPoints, February 2, 2016, www3.retailtouchpoints.com/a/millennial-consumer
3. "Shoppers take checkout processes into own hands," Emarketer.com, May 28, 2015,
www.emarketer.com/Article/Shoppers-Take-Checkout-Process-Own-Hands/1012540
4. "Retail customers are shouting—are you adapting?" Accenture Consulting, 2016,
https://www.accenture.com/_acnmedia/PDF-7/Accenture-Adaptive-Retail-Research-Executive-Summary-V2.pdf#zoom=50%
5. Ibid.
6. "40% of millennials would give up cash completely," Business Insider, October 28, 2015,
www.businessinsider.com/40-of-millennials-would-give-up-cash-completely-2015-10
7. AIMIA Inc. "Born this Way: US Millennial Loyalty Survey" 2012,
https://www.aimia.com/content/dam/aimiawebsite/CaseStudiesWhitepapersResearch/english/Aimia_GenY_US.pdf
8. "Navigating the new digital divide: Capitalizing on digital in_uence in retail," Deloitte,
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf
9. "Who are the millennial shoppers? And what do they really want?" Accenture,
www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail
10. "Millennials are most trusting when it comes to advertising," Nielsen, October 13, 2015,
www.nielsen.com/us/en/insights/news/2015/millennials-are-most-trusting-when-it-comes-to-advertising.html
11. "Desk.com research uncovered what millennials expect from customer service," June 25, 2015,
www.prnewswire.com/news-releases/deskcom-research-uncovers-what-millennials-expect-from-customer-service-300104673.html
Millennial Shoppers
Retailers Can Meet the Needs
of the Millennial Audience
20%
O
FF