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Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions. You'll learn: - What kinds of social proof aid conversion (and why) - Common conversion-killing social proof cases to avoid - When and where social proof matters on a landing page - How to score/grade the quality of your social proof - What elements make a highly persuasive testimonial (and how to get them) BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific. Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!) >> Presented Aug 26, 2014 for an Unbounce Webinar. Short link: http://j.mp/socialproofcrowebinar
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Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
Jeroen van Geel
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause? In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely. More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
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The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam. But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
How To Assemble a High Converting eBook
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Uberflip
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons. Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed. It is just as fun as building with Lego blocks! Well, almost.. This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
Create icons in PowerPoint
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Presentitude
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
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Loic Le Meur's keynote on the Sharing Economy as he studied the theme for his upcoming conference LeWeb London on June 5-6 http://london.leweb.co video of the talk available at http://www.youtube.com/watch?v=mYvVDXOARWM
The Sharing Economy
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Loic Le Meur
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
XPLAIN
You studied several copywriting books. And read blog post after blog post about writing. But writing your own web copy? It’s a struggle. You know the grammar is fine. But the copy sounds bland. Perhaps even a little too salesy. You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy? Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it. Enjoy
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
Henneke Duistermaat
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
100 growth hacks 100 days | 1 to 10
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Alexander Osterwalder
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here: http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The slide deck we used to raise half a million dollars
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Buffer
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IQ Work Hacks - Productivity
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En vedette
(16)
Social Proof Tips to Boost Landing Page Conversions
Social Proof Tips to Boost Landing Page Conversions
Pitching Ideas: How to sell your ideas to others
Pitching Ideas: How to sell your ideas to others
26 Top Crowdfunding Sites (Infographic)
26 Top Crowdfunding Sites (Infographic)
How To Assemble a High Converting eBook
How To Assemble a High Converting eBook
Create icons in PowerPoint
Create icons in PowerPoint
People Don't Care About Your Brand
People Don't Care About Your Brand
10 Disruptive Quotes for Entrepreneurs
10 Disruptive Quotes for Entrepreneurs
The Sharing Economy
The Sharing Economy
Go Viral on the Social Web: The Definitive How-To guide!
Go Viral on the Social Web: The Definitive How-To guide!
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
17 Copywriting Do's and Don'ts: How To Write Persuasive Content
100 growth hacks 100 days | 1 to 10
100 growth hacks 100 days | 1 to 10
Business Model Innovation Matters
Business Model Innovation Matters
The 10 Timeless Productivity Hacks
The 10 Timeless Productivity Hacks
Business Model Design and Innovation for Competitive Advantage
Business Model Design and Innovation for Competitive Advantage
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
IQ Work Hacks - Productivity
IQ Work Hacks - Productivity
Dernier
ICT role in 21 century education. How to ICT help in education
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
Oracle Database 23ai New Feature introducing Vector Search using AI for getting better result. Introducing new Vector Search SQL Operators with Vector datatype for index.
Vector Search -An Introduction in Oracle Database 23ai.pptx
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JAM, the future of Polkadot.
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
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Artificial Intelligence Chap.5 : Uncertainty
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The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The value of a flexible API Management solution for O...
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apidays
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Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
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apidays
The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.
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In this talk, we are going to cover the use-case of food image generation at Delivery Hero, its impact and the challenges. In particular, we will present our image scoring solution for filtering out inappropriate images and elaborate on the models we are using.
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Architecting Cloud Native Applications
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WSO2
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Explore how multimodal embeddings work with Milvus. We will see how you can explore a popular multimodal model - CLIP - on a popular dataset - CIFAR 10. You use CLIP to create the embeddings of the input data, Milvus to store the embeddings of the multimodal data (sometimes termed “multimodal embeddings”), and we will then explore the embeddings.
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving. A report by Poten & Partners as part of the Hydrogen Asia 2024 Summit in Singapore. Copyright Poten & Partners 2024.
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Edi Saputra
This reviewer is for the second quarter of Empowerment Technology / ICT in Grade 11
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
MadyBayot
writing some innovation for development and search
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
Presented by Mike Hicks
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Six common myths about ontology engineering, knowledge graphs, and knowledge representation.
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
johnbeverley2021
Workshop Build With AI - Google Developers Group Rio Verde
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
How to get Oracle DBA Job as fresher.
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Dernier
(20)
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Architecting Cloud Native Applications
Architecting Cloud Native Applications
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Brighton seo preso
1.
How to Pitch
SEO Like a Big Agency #BrightonSEO 2011
2.
Image Source: http://bit.ly/jdbe0u
Why Me?
3.
Image Source: http://bit.ly/psFHMc
You can’t go after every piece of business
4.
Image Source: http://bit.ly/nqUrGG
Decide if you want the business
5.
Image Source: http://bit.ly/nJAezi
& http://bit.ly/pdHoba This should be for the long haul
6.
Image Source: http://bit.ly/ttbPL
Brief: Ask Questions
7.
Image Source: http://bit.ly/900g5F
Don’t mail it in on the RFP
8.
Image Source: http://chzb.gr/jiNMjL
It’s all about the forecast
9.
Image Source: http://bit.ly/eCQkUB
& http://bit.ly/obr4lp Yes, I’m serious.
10.
Image Source: http://bit.ly/huNGIn
Give something away for free...
11.
“A single good
idea is worth a million vagaries.”
12.
Image Source: http://bit.ly/oKmJd9
Do your homework on the competition
13.
Image Source: http://bit.ly/ozjPP8
...but you will rely on the incumbent
14.
Image Source: http://bit.ly/4CaZlz
Trust – you need to earn it.
15.
Image Source: http://bit.ly/15wvb7
Meeting the team
16.
Image Source: http://bit.ly/nLxMMc
Performance related fee
17.
Image Source: http://bit.ly/pgm3EU
Do not alienate in-house teams.
18.
Image Source: http://bit.ly/nGoO55
Bring it.
19.
How to Lose
a Pitch 1. The agency only says what they think the client wants to hear 2. No exposure to top level consultants in pitch stage 3. Weak commercials – no PRF 4. Overconfidence/entitlement 5. Insulting key members of the team
20.
Fin. Questions? @samuelcrocker
samuel.crocker@gmail.com
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