About Inlumino Communications: PR, Content Marketing, Copywriting

1. PR – Content Marketing – Copywriting
www.inlumino.com.au
sam@inlumino.com.au

2. Business Profile
Inlumino Communications provides PR, media
relations, content marketing and copywriting
services.
These services focus on improving an
organisation’s external and internal
communication and, over time, become critical
to the ongoing success of our clients.

3. About Samuel Spurr
Samuel Spurr is a communications
specialist who has planned and executed
public relations strategies for clients in a
variety of sectors.
He is a creative communicator with strong media
relationships who uses traditional and new media
channels to target audiences, deliver key messages,
create communities and develop engagement.
Qualifications: B.Teach/B.Arts (ACU), MA Communication Management (UTS)

4. Approach
Samuel Spurr, Principal of Inlumino
Communications, adopts a collaborative and
integrative approach with clients to ensure
successful, well-run projects.
A flexible and tailor-made service delivery
model is offered, based on each client’s
individual requirements.

5. Clients
Inlumino Communications has worked in
partnership with clients from varied sectors
including:
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Hospitality
Financial services
Recruitment
Photography and design
Premium liquor
Legal services
– References and testimonials available on request.

6. Current and Previous Clients

7. Previous Roles
In-house PR roles with:
Liquor Marketing Group
Catholic Education Office Sydney.
Freelance editorial contributor to:
Drinks Trade
Australian Bartender Magazine
Australian contributor:
Cigar Journal

8. Case Study
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Hustle & Flow appointed Inlumino Communications to implement a publicity campaign that would
deliver media coverage of their opening and reviews of the venue.
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Inlumino Communications achieved coverage for Hustle & Flow in street and mainstream media,
online urban lifestyle sites, and hospitality trade media.
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Media highlights include announcements and reviews in Sydney Morning Herald’s Tuesday lift-out
Good Food, Concrete Playground, Daily Addict, and Australian Bartender Magazine.
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“Inlumino has been bloody awesome! One of the best things we have done is speak with Sam. We
always planned to use PR when launching our business, Hustle & Flow Bar, but the reach we
achieved was beyond our expectations. We had write ups before we even opened! We featured in
local and major media outlets, online and in print. From the time we briefed Sam to dealing with
additional media enquiries, it has all been easy and productive. Removing the time and worry of
dealing with this part of our business is valuable, and that doubles when you can see the results.”
- Tim Duhigg, Owner, Hustle & Flow.

9. Case Study
S.E. Rentals is an independent finance company specialising in vendor equipment finance. To capitalise on the
company’s recent rapid growth (57% in 2012, 36% in 2011) Managing Director Steve Sykes wanted to
implement a campaign that would increase traffic to S.E. Rentals’ website, improve their Google ranking and
improve communication with current and potential clients. Inlumino Communications was appointed in
January 2013 to implement all facets of S.E. Rentals’ online communication campaign. Samuel Spurr introduced
social media concepts to the organisation and implemented a B2B campaign.
Results (22 January 2013 – 22 March 2013)
Website
o 892 website visits / 501 unique website visitors
o 69 website visits via social (55% LinkedIn, 28% Twitter)
o Average visit time: 3 minutes
Google ranking (as at 22.3.13)
o Visible Thoughts blog - page 3, Visible Thoughts blog - page 2 (Pages from Australia)
o Vendor Equipment Finance
LinkedIn group - page 6

10. Samuel Spurr
Ph. 0438 501 005
www.inlumino.com.au
sam@inlumino.com.au