An introduction to Twitter. Presented by Sameer Padha Product Manager, Angel

1. An Introduction to twitter --“you are what you tweet” 02/22/2011 Sameer Padha Product Manager

3. Launched: July, 2006. Who is the founder: Jack Dorsey/Even Williams/Biz Stone CEO: Dick Costolo. How many subscribers: 190 million accounts. Holding: Private. Revenue: $150 Million. Slogan: “What’s Happening?” Who is Twitter 2/22/2011 4

4. Followers are people who receive your tweets. They will receive your tweets in their home page, phone, or any application (like Tweetie, TweetDeck, etc.) that they use. If you follow someone, you are their follower. Who are Followers? 2/22/2011 5

5. You are subscribing to their Tweets as a Follower. Their updates will appear in your timeline. That person has permission to send you private Tweets, called Direct Messages. 6 What does Following Mean?

6. Account Setup 2/22/2011 7

7. 2/22/2011 8 Find people to follow

8. Your first tweet 2/22/2011 9

9. You can follow Anyone! 2/22/2011 10 Search for their name or twitter handle. Click on the ‘Follow’ button on their timeline. Tip: Following your competitors is very beneficial.

10. # (Hashtags) : Lets you tag and categorize your tweets: this makes your tweets findable. @ : is used to call out usernames in Tweets. DM : Direct Message. Twitter Handle: Your username. Timeline: A real-time list of Tweets from those you follow. Mention: Mentioning another user in your Tweet. Reply: Replying to other people’s Tweets. Retweet (RT) : Tweeting a tweet by another user. Twitter Lingo 2/22/2011 11

11. Will look at my Twitter account and try stuff we have learnt so far. Hands On! 2/22/2011 12

12. Instead of answering the question, “What are you doing?” answer the question, “What has your attention? Let the world know if you are attending a professional event… and share the link. When tweeting about company’s product, make it useful. Give advice, post pictures, etc. Share links with what you read concerning your industry or profession. Ask questions related to your industry and see what your peers following you think. Commenting on other peoples tweets and re-tweeting is a great way to build followers and helps build community. Ideas about what to Tweet 2/22/2011 13

13. You don’t have to read every tweet. Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation. Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community. Create lists of the people you follow. Things to Remember 2/22/2011 14

14. Benefits of Twitter Research tool. Collaboration and Networking. Promote your company/brand. Marketing channel. Find out what people really think.

15. Please setup your account. Follow @angeldotcom, @spadha, @rennyson, @didou and whoever you want to! Use twitter to post the latest Angel webinars, blog posts. Search for #IVR. Follow as many competitors you can, keep yourself informed. Lets start Tweeting 2/22/2011 16

16. Send questions to padha@angel.com Questions 2/22/2011 17