1. MB0036 STRATEGIC MANAGEMENT AND BUSINESS POLICY
Unit 01 - 1Mark Quiz Questions
1
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Fill in the blank: The term strategy is taken from ______.
Choose one answer.
a. armed force
b. military force
c. GOI
d. Geographical Survey of India
Question 2
Intensive growth has :
Choose one answer.
a. One option
b. Two option
c. Three option
d. Nine option
Question 3
It refers to the process of identifying opportunities to develop or acquire businesses that are related to the
company's current businesses: What is this growth:
Choose one answer.
a. Intensive
b. Interactive
c. Diversified
d. Integrative
Question 4
Strategy has the objectives:
Choose one answer.
a. To promote a joint venture with a strategic partner, preferably leading multi-national.
b. To follow structured recruitment procedures.
c. To sell to a buyer only if he is not a significant contributor to debt levels
d. To work for ISO 9000 certification.

2. Question 5
There are three types of growth-intensive, integrative and ____ growth.
Choose one answer.
a. Diversified
b. Non-programmable
c. Programmable
d. Modularized
Question 6
Which one of the following is a goal?
Choose one answer.
a. To understand the status of technology in engineering and management
b. To actively implement in-house and external R&D to develop innovative products and services
c. emerge as the most competitive player in terms of price and quality
d. All the options above
Unit 01 - 2Mark Quiz Questions
1
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The following is the third step in the Strategy Formulation and Implementation:
Choose one answer.
a. Identification of mission and objectives
b. Environment scanning
c. Generic strategy alternatives
d. Strategy variations
Incorrect
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Question 2
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What is the 4th strategy alternative available?
Choose one answer.
a. To expand
b. To wind up or retrench
c. To stabilize, and
d. To continue its operations pertaining to its products, markets or functions.
Incorrect
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3. Question 3
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What is the last stage of the Strategy Formulation and Implementation:
Choose one answer.
a. Generic strategy alternative
b. Strategy variation
c. Strategy alternative
d. Evaluation and control
Incorrect
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Question 4
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Which is the next step in the strategy formulation and implementation? Environment scanning
Choose one answer.
a. Generic strategy alternatives strategy variations
b. Strategy variations
c. Strategic choice
d. Allocation of resources
Unit 01 - 4Mark Quiz Questions
1
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Product and/or service alliance means : ___ or more ___ may get together to ___ their operations:
Choose one answer.
a. two, companies , synergise
b. three, organizations, service
c. many, companies, synergise
d. one, companies, different
Incorrect
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Question 2
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Strategy variations can attain the following forms:
Choose one answer.
a. Internal or external
b. Related or unrelated
c. Horizontal or vertical

4. d. All the above
Unit 02 - 1Mark Quiz Questions
1
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2 What does the revenue generation mean?
Choose one answer.
a. organization may hope to create a business that will generate sufficient net income or profit to finance
other programs, activities or services provided by your organization.
b. new business venture may create job opportunities for community
c. new business venture might serve as an anchor to a deteriorating neighborhood commercial area
d. to identify and select the right business
Incorrect
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Question 2
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A method of investigating potential business opportunities is to research local and regional business and
industry trends is _____
Choose one answer.
a. Analysis of Local and Regional Industry Trends
b. Internal Capacity
c. Internal Purchasing Needs
d. Local Market Study
Incorrect
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Question 3
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A new business venture may create job opportunities for _________ residents or the constituency served by
your organization.
Choose one answer.
a. Individual
b. Community
c. Organization
d. Continuity
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Question 4
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A _________ estimate of the for your product or service

5. Choose one answer.
a. Non-clarified
b. Non-existing
c. Realistic
d. Straightforward
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Question 5
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Fill in the blank: A good _________ _______will help attract necessary financing by demonstrating the
feasibility of your venture and the level of thought and professionalism you bring to the task.
Choose one answer.
a. Astronomical program
b. Business plan
c. Project management
d. layout
Incorrect
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Question 6
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Product or Service comes
Choose one answer.
a. After describing your company and its industry context
b. Before describing your company and its industry context
c. Along with you describe the company and industry context
d. There is no connection between the two.
Unit 02 - 2Mark Quiz Questions
1
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"Describe the location where you will produce or distribute your product or provide your service." The above
comes under the ___
Choose one answer.
a. Price decision
b. Place decision
c. Customer decision

6. d. None of the above
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Question 2
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Demographic s include the:
Choose one answer.
a. Measure of age
b. Measure of gender
c. Measure of race
d. All the above
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Question 3
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Equipment and Materials means
Choose one answer.
a. Understand the type of the equipments required
b. Decide from the raw material initial stage to the finished product, packaged and ready for distribution
and sale
c. We describe the staff required to operate your business
d. We also describe the plan and the process of the business entity.
Incorrect
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Question 4
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Market description means:
Choose one answer.
a. We decide from the raw material or initial stage to the finished product, packaged and ready for
distribution and sale
b. We describe the staff required to operate your business
c. We also describe the plan and the process of the business entity.
d. All the options above
Unit 02 - 4Mark Quiz Questions -
1
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CPA stands for:
Choose one answer.

7. a. certified public accountant
b. central public accountant
c. central provident account
d. none of the above
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Question 2
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Ideally speaking, income statement should be of
Choose one answer.
a. 3 to 5 years
b. 1 to 2 years
c. 7 to 8 years
d. None of the above
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Question 3
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The following should not be the part of the management and ownership :
Choose one answer.
a. balance sheet
b. cash flow projection
c. income statement
d. sales and distribution