Crowdsourcing and crowdfunding entrepreneur edition1. Crowdsourcing &
Crowdfunding
Anastasia Valentine
CEO – Sandbox PM
Hashtags -#AHALIVE #CROWDSOURCING #CROWDFUNDING
Follow - @AVV @SANDBOXPM
2. About
Sandbox PM, an idea to launch company provides all sizes of
organizations with support and services from idea through to
launch. Taking the role of your extended team, Sandbox PM
will play a hands on role in your success in introducing your
company, products and services to the market.
Anastasia Valentine is a CEO, Coach, Speaker, Author and
Positive Instigator. She has 20 years experience working with all
sizes of companies where she has led high performing teams to
define, build and launch award winning products.
3. Everyone in this room
is an expert
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
4. The Wisdom of the Crowd
@ AHALIVE
Business Strategy Story Telling PR
Broadcasting Accounting & Taxes Etiquette
O i ne M ket i ng The Art of the Pitch
nl ar
Crowdsourcing Blogging Marketing
Innovation Social Media Videography
Real Estate Networking Ideation Image
Crowdfunding Branding
Community Building
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
6. EXPERIMENT
Who has a burning business question?
Someone Tweet it, Post it, Share it!
How many in this room have an answer
and can provide insight on that topic?
Anyone receive a response via Social
Media?
7. What is “Crowdsourcing”?
Crowdsourcing is the act of
sourcing tasks traditionally
performed by specific
individuals to an undefined
large group of people or
community (crowd) through an
open call.
- Source: Wikipedia
8. What is “Crowdsourcing”?
Crowdsourcing is the act of
sourcing tasks traditionally
performed by specific
individuals to an undefined
large a targeted group of people
or community (crowd) through an
open call to action.
- Source: Wikipedia & Anastasia
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
9. Attraction
Crowdsourcing is pretty lonely and rather
ineffective if you don’t have a crowd.
Before you begin you need to know a
few things:
◦ What do you want?
◦ Who do you want?
◦ What do you want them to do?
◦ How do you want them to do it?
◦ How will you measure success?
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
10. WHAT DO YOU WANT?
Feedback
Signups / Attendees / Followers
Funding
Awareness
How will you measure your success?
◦ X number of pieces of meaningful feedback
◦ X amount of followers, fans, attendees, signups
◦ X amount of dollars
◦ X number of influencers/ambassadors
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
11. WHO DO YOU WANT?
Internal Crowd
- Employees / Investors
- Mentors / Advisors
Closed Crowd
- Partners
- Vetted Participants
- External Stakeholders
External Crowd
- Targeted Public
Participants
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
12. WE WANT YOU!
To achieve high quality crowdsourcing results, get
to know & target your ideal crowd.
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
13. Make your Crowd
“WORK” for you!
Copyright ©2011 ANVIVA International Inc. Distribution and reproduction in whole or part not permitted without written consent.
14. Mobilize your crowd to:
Spread the word
Signup
Attend
Get feedback
Engage in conversation
Endorse your cause
Give / Donate / Invest
Participate
Be very specific with your ask
◦ What specifically do you need them to do?
◦ What timeframe do you need it in?
◦ What time investment is required?
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
15. Engage the Crowd!
The crowd has absolutely NO obligation to interact
to. You must make them WANT interact with you.
Incentives – Recognition - Rewards
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
16. Engaging your Crowd
aka the “Circle of Trust”
People who like you, will listen to you. People who
trust you will do business with you.
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
17. Be Prepared to
Lose Control
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
19. Crowd Control
To optimize your crowdsourcing experience &
investment focus on the things you CAN control,
not what is out of your control
Target the right crowd
Be accessible
Be reliable
Be accurate
Behave appropriately
Respond in a timely manner
Don’t overwhelm with volume
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
20. Let’s talk about
CA$H!
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
21. How could your business
benefit from funding?
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
22. Who needs Wants Biz Funding?
Startup Costs
R&D for product development
Hiring top talent
Web/Graphic Design
Equipment
Manufacturing
Marketing
Operational Costs
Special projects
Training
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
24. What is “CrowdFunding”?
Crowdsourcing - The collective
cooperation, attention and trust
by people who network and pool
their money to support efforts
initiated by other people or
organizations.
- Source: Wikipedia
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
25. What is “CrowdFunding”?
Crowdsourcing - The collective
cooperation, attention and trust
by people who network and pool
their money to support efforts
initiated by of other people,
causes or organizations for a
return or personal fulfillment.
- Source: Anastasia & Wikipedia
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
26. Jessica Swift
Patterned Rain Boots
Funding Purpose
◦ Manufacturing costs
Required Investment
◦ $18,000.00
Investment Levels–
◦ $1-5000.00
Return
◦ Postcard to a VIP
package including 6
pairs of boots, custom
painting, framed prints +
more!
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
27. Crowdfunding with Jessica Swift
Patterned Rain Boots
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
28. A note from Jessica…
FEEL THE FEAR AND DO IT ANYWAY.
“Imagine if I hadn’t pushed that button,
and I’d decided that $18,000 was just too
much money, and that I shouldn’t even
try. Imagine how often this happens in
people’s lives– it’s so sad! Don’t be one
of them. DO the things that scare you,
and you’ll be shocked and amazed at
what happens when you do!”
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
29. Jessica’s boots are now in
production & available for
pre-order!
YOU GO GIRL!
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
30. How can you Crowdfund?
Grass roots
◦ Paypal Donate, Other fund transfers
Ideavibes
◦ http://www.sandboxpm.com/ideavibes/
IndieGogo
◦ http://www.indiegogo.com/
Peerbackers
◦ http://peerbackers.com/
Kickstarter
◦ www.kickstarter.com
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
31. FREE TRIAL of IDEAVIBES
Ideavibes – Crowd Engagement Platform
◦ 45 Day Trial
◦ 1 Campaign
◦ Social media integration
◦ Full moderation
◦ Reporting & Analysis
◦ Multilingual (English, French & Spanish)
Visit www.sandboxpm.com for details
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
32. 10 Day Product Launch Strategy
Free @ www.sandboxpm.com
◦ Target your ideal customer
◦ Develop marketing messages
◦ Soft launching & customer testimonials
◦ Pricing
◦ Incentives & offers
◦ Your marketing campaign
◦ Spreading the word
◦ Media attention
◦ Systems go!
◦ Launch day
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
33. Visit us @ - www.sandboxpm.com
Follow us @sandboxpm & @avv
Email us @ info@sandboxpm.com
Copyright ©2011 Sandbox PM. Reproduction in whole or part not permitted without written consent.
Notes de l'éditeur Targeting is key, but don’t target to narrowly so that your crowd is not large enough to render results! ContestsFreebiesBadgesReports