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0,[object Object],BetaTales.com, January 25th, 2011,[object Object]
Lucrativemonopoliesarelonggone,[object Object],1,[object Object]
2,[object Object],One basicpostulatecan be made…,[object Object]
3,[object Object],Whatcanbecome digital, willbecome digital!,[object Object]
When will we stop using the physical media products?,[object Object],4,[object Object]
Some of us no longer read books in Norwegian,[object Object],5,[object Object]
6,[object Object],5 forcesshapingthe digital media landscape,[object Object]
7,[object Object],Mobility and emergenceofnewplatforms,[object Object]
8,[object Object]
Mobile phones are replacing PCs for web access ,[object Object],9,[object Object]
Tabletschangeuserhabits,[object Object],10,[object Object],Gartner estimate:,[object Object],[object Object]
 2012: 103 million,[object Object]
TVsareincreasinglybeing used for Internet ,[object Object],12,[object Object],[object Object]
Google and Apple with services for TV
 Multimedia games connectthrough Internet,[object Object]
14,[object Object],Location as coreofnew services,[object Object]
Lots ofnew services basedonwherepeopleare,[object Object],15,[object Object]
I wonderwhere all thewomenarehangingout?,[object Object],16,[object Object]
One outofthree mobile searchesarelocal,[object Object],17,[object Object],City walks,[object Object],Nightlife in Oslo,[object Object],Carpenter,[object Object],Bar,[object Object],Flower shop,[object Object],Hotel,[object Object],Cheapgasoline,[object Object],Shops in Carlton street,[object Object]
Google’sview,[object Object],18,[object Object],“The Holy Grail for local advertising is location-targeted coupons”,[object Object],Mike Steib,[object Object],Directorofemergingplatforms, Google,[object Object],http://www.mobilemarketer.com/cms/news/search/7850.html,[object Object]
That brings us a question: ,[object Object],19,[object Object],Who will control the largest database of location-based offers in Norway?,[object Object]
20,[object Object]
One thingwecanexpect,[object Object],21,[object Object]
22,[object Object],Disaggregation – and repackaging,[object Object]
Edited packagesare split up intosmall pieces,[object Object],23,[object Object],Editedpackage as core,[object Object],The individualcontent piece as core?,[object Object]
Music records replacedwith tunes and play lists,[object Object],24,[object Object]
Content is beingrepackaged,[object Object]
Informationstructurebecomeskey to success,[object Object],Nameof person,[object Object],Topic,[object Object],Date,[object Object],Geocoordinates,[object Object],Summary,[object Object],Company name,[object Object],Coordinatesonnewspaperpage,[object Object],Contentwithoutmetadata has novalue,[object Object],Type ofarticle,[object Object],Nameofauthor,[object Object],Version,[object Object],Content elements,[object Object],Priority,[object Object],Image info,[object Object],Relatedcontent,[object Object],Copyright,[object Object],List title,[object Object],Links,[object Object],Multimedia,[object Object],End ofshortversion,[object Object]
27,[object Object],Everything is social,[object Object]
Facebookdominates in most countries,[object Object],28,[object Object]
Facebook is becomingthenewhub,[object Object],29,[object Object]
And it is a source to know aboutourreaders,[object Object],30,[object Object]
Butwhataboutthis story?,[object Object],31,[object Object]
Weare all content producers,[object Object],32,[object Object],[object Object]
 15 % have posted videos online
 8 % createblogs,[object Object]
Social shopping is growing fast,[object Object],34,[object Object]
Groupon is trying in Norway,[object Object],35,[object Object]
Search is alsobecomingsocial,[object Object],36,[object Object]
Social gaming has become a huge industry,[object Object],37,[object Object]
38,[object Object],New business models for content,[object Object]
Who willfindthe smart model for userpayment?,[object Object],39,[object Object]
Media companies face one huge challenge,[object Object],40,[object Object],Most content is no longer scarce,[object Object],… and people want to share it,[object Object]
41,[object Object],People pay for more than just the content,[object Object],UniqueContent,[object Object],UniqueConvenience,[object Object],UniqueUsefulness,[object Object],UniquePackaging,[object Object],UniqueExperience,[object Object],41,[object Object]
Who willcontroltheecosystems for content?,[object Object],42,[object Object]
Who willcontroltheecosystems for content?,[object Object],43,[object Object],Amazon,[object Object],Barnes & Noble,[object Object],???,[object Object],News Corp,[object Object],Schibsted?,[object Object],Zinio,[object Object],Press Display,[object Object],Apple,[object Object],Google,[object Object]
2011 will be ”The year of experiments”,[object Object],44,[object Object]

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Five digital trends shaping the media business in 2011

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  • 35. 15 % have posted videos online
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