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Crowd Sourcing

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Sandy Cosser
Sandy Cosser

Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.

Technology
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MediaVision: Presentations Crowd Sourcing By Sandy Cosser
Crowd sourcing: What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object]
Is it relevant? ,[object Object],[object Object],[object Object],[object Object]
User-generated content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it mean for business owners? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time for some examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Her Hair by Federico Rodriguez Morice
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Laptop design from Korea
But crowds can be dumb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, what’s to be done? ,[object Object],[object Object],[object Object],[object Object],[object Object]
So … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],Such as a punching kit for girls and a wearable sleeping bag. Pointless but cool .
Finally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Crowd Sourcing