SCOUPY is a location-based mobile couponing app that has grown to 550,000 registered users. It combines traditional couponing with new mobile technologies to target users with personalized offers near their location based on their profile and behavior data. This has led to thousands of transactions between merchants and consumers. A case study showed that using SCOUPY successfully generated store traffic, transactions, and higher average customer spending for 120 stores. Going forward, SCOUPY aims to further develop targeted personalized offers and content to continue generating users and merchant clients.

1. Location based couponin
To the next level

2. Taking
couponing
to the next level

3. World‟s first coupon

4. And on November 7th, 2013…

5. And on November 7th, 2013…
Reached?
Read?
Targeting?
Converted?
Re-engaging?
Personalisation?
Data-insights?
Relevance?

6. SCOUPY introduction:
Started as an App
Founded in October 2011
Two of our share-holders: Sanoma
and PostNL
400% increase in users in last 12
months
No usage barriers for consumers

7. Combining:
What works & what‟s new
Alkmaarcoupons
Voor
Valentijn
ONTDEK
Al KmAAr
WIN met Alkmaar Coupons
SCOUPY geeft 100 x 2 gratis tickets
voor Madame Tussauds weg.
kijk op de achterzijde voor meer informatie
Download de gratis App of kijk online op
en
onze Facebookpagina voor 3.000 andere coupons.
Like de Facebookpagina van Alkmaar Coupons,
beantwoord de vraag en maak kans op een
tandemsprong bij Paracentrum Texel!
ALKMAAR
COUPONS
Like de Alkmaar Coupons Facebookpagina of download de
gratis Scoupy-App voor 3.000 coupons door heel Nederland.

8. A leading location based
traffic generator
Facebook
HTML5
iOS
Android
website
Mobile first
Meaning 550.000 profiles!
With 550.000 registered users,
3.000+ offers & 4.000 locations.

9. Lead generation,
activation & transaction
local delivery
locally visible
optimalisation
platform
& relevance
involved
customers
transactions
consumer
€
merchant / retailer /
advertiser

10. Lead generation & activation
based on targeting
Profile
first name / surname
email
gender
date of birth
residence
Preferences regarding
messages
email
push
geo-push
follow button
Behaviour
GPS position
orientation
interest
buying behaviour
550.000 users

11. How does SCOUPY work?
Impressions
Click
Conversion

12. Building fans
Opening
coupon
Using our
fan-button
Specific
section
in our app
New offers:
instant
communication
to your fans

13. Facilitating
mobile commerce

14. Personalised offers

15. Ratings & Reviews

16. SCOUPY works!

17. SCOUPY
Data insights
Extra
bereik
Periodiek
overzicht
Overzicht
bereik
Demografische
verdeling
Nieuw
bereikt
Geografische
verdeling
Andere
interesse
Beoordelingen
En nog veel meer…

18. Embrace platforms that
consumers use

19. Necessity of great content

20. Generating users
TV
online
print
street
550.000 users

21. Generating clients

22. Critical for success
content
users

23. Case
What: Generate store traffic
Started as a test: “Can mobile marketing generate store
traffic & sales, considering our target audience?”
Result:
120 stores
thousands of transactions
average amount spent by Scoupy users higher than
„regular‟ non-Scoupy-customers

24. Critical for future success