1. Santiago Jaramillo
IPO 101
How to go Public

2. Presentation Agenda
Why Post
Preparations Steps
IPO? IPO

3. Why IPO?

4. Cash
Because of the increased scrutiny, public
companies can usually get better rates when they
issue debt.
As long as there is market demand, a public
company can always issue more stock. Mergers
and acquisitions are easier.
Trading in the open markets means liquidity. This
makes it possible to implement features like employee
stock ownership plans that attract top talent.

6. Key ingredients for a successful
IPO
• IPO decision has been taken after due
consideration (outside counsel recommended)
• Preparation for the IPO (pre –IPO)
• Proper selection of advisors
• Proper planning and implementation
• Right timing from a market perspective
Things to know before deciding
• Complex, multidisciplinary process
• Assessment of the stakeholders needs
• Benchmark of IPO versus alternatives
• Assessment of Company’s IPO readiness

8. How NOT to go public
Do It Yourself
Without a corporate
structure
Without proper post-
IPO expectations

10. Steps
Hire Effective
“Cooling
Investment Date + Red
Off” Period
Bank Herring
Firm and IB Registration Hype for
Negotiate the Statement - Institutional
Deal Filed w/ SEC Investors
IB Writes the
IB forms Set Price +
Underwriting
Syndicate IPO!
Agreement

11. Post-IPO
Growth via Acquisitions & Mergers
Expert Status PR for C-Level Executives
6-month aggressive market build
Board of Directors should be active
Nurture Strategic Alliances

12. It’s not just about the money, make sure it is a
Right Fit.

13. Questions?
Resources
• Princeton Corporate Solutions eBook
• Deloitte – Preparing for an IPO (PDF)
• IPO Basics – Investopedia.com