User personas I created for the site www.clarkstate.edu

1. “I want to go to a school where I can take
the classes that will prepare me for the
job market once I graduate.”
User Personas
Santiago Ramirez
“I want to go to a school that will help
me develop my portfolio of onscreen art-
work.”

2. Yarleys Reyes (The Teen Mom)
Yarleys is a teen mom who graduated from Springfield High School a year early, and is
focused on getting her college degree. She believes a degree will help pave a better future
for herself and her daughter Sofia.
Age: 17
Hometown: Springfield, OH
Family: Single parent home. She is the
only child.
Major: Social Services
Financial plan: Yarleys qualifies for pell
grant and will receive a scholarship to pay
for the remainder of her schooling.
What is important to her?
• Yarleys graduated high school a year early, and is focused on creating opportunities for
herself to better support her daughter Sofia without struggling to make ends meet.
• Yarleys wants to make sure she is doing something she enjoys. She has always been a
people person, and believes Social Services would be a good fit for her.
• Yarleys is very concerned with graduating on time, and is not worried about extracurric-
ular activities. She just wants to get her degree and enter the job field.
• Yarleys is interested in finding a good daycare nearby so she can attend classes know-
ing Sofia is in good hands.
What does she want to find online?
• Yarleys wants to find information about the school’s daycare.
• Yarleys wants to find a program evaluation / list of classes.
Why is she visiting the website?
Yarleys has been looking for a nearby daycare, and recently heard that the school offers
daycare services. She thinks this would be great, but wants to find out more information
first.
“I want to go to a school where I can
take the classes that will prepare me for
the job market once I graduate.”

3. Lupe Martinez(The Artist)
Lupe is a passionate artist who did not have the financial means to attend college after he
graduated high school. He has now saved up enough to cover up to a year and a half of his
tuition, and plans for financial aid to cover the rest.
Age: 21
Hometown: Mechanicsburg, OH
Family: Married parents. He has three
brothers, and two sisters. He is the oldest.
Major: Graphic Design
Financial plan: Lupe qualifies for pell
grant and plans to pay for the rest through
money he has saved working at Bed, Bath
and Beyond.
What is important to him?
• Lupe is a passionate artist offscreen, and sees Graphic Design as a way to continue his
art as a career.
• Lupe is interested in a work study to earn some extra money. He plans to quit his job at
Bed, Bath and Beyond, as they are not willing to go around his schedule.
• Lupe does not want to move out of his parents home just yet. He believes he will have
better luck, financially, if he waits.
• Lupe is very concerned with developing an onscreen portfolio to complement his
offscreen work.
• Lupe is open to joining extra curricular activities, although school is his main concern.
What does he want to find online?
• Lupe wants to find a page that explains the process of getting a work study job on cam-
pus as well as a list of available work study jobs on campus.
• Lupe wants to find a list of various college activities and clubs with descriptions.
Why is he visiting the website?
Lupe is interested in getting a work study job, but is not sure how to go about getting one.
He also wants to see what work study jobs are available.
“I want to go to a school that will help
me develop my portfolio of onscreen
artwork.”

4. Pat Davaidson(The Former Pilot)
Pat is a former Air Force pilot who is thrilled to hear that his son Wallace is considering
following in his footsteps. Wallace is still undecided, but definitely wants to be a pilot. Pat
believes it will be beneficial for Wallace to take an aviation course in the mean time.
Age: 42
Hometown: Northridge, OH
Family: Father of three sons, and one girl.
He is married.
Major: Aviation
Financial plan: Pat has saved up a college
fund for Wallace.
What is important to him?
• Pat wants to make sure that his son’s aviation course will help prepare him to be a pilot.
• Pat wants to also make sure that the aviation course is worth the time and money for
Wallace to attend.
• Pat is thrilled that his son is considering following in his footsteps, and hopes Clark
States’s aviation course will give him a better “feel” for what it takes to be a pilot.
• Pat has always hoped one of his sons would pursue aviation.
• Pat highly values education; no matter the subject.
What does he want to find online?
• Pat wants to find an overview of the aviation program.
• Pat wants to figure out if there is an online process to apply or find a number to call if
he cannot find an online application.
Why is he visiting the website?
Pat has heard good things about Clark State’s aviation courses, and wants to see if there is
an online application to enroll his son. He also wants to look at an overview of the avaiation
program.
“I want my son to get experience with
the fundementals of aviation, and to be
prepared as a pilot.”