Avoiding the Wrath of Google | Kirsty Hulse | Search London

1. Link the Wrath of Google
Removals
Avoiding
Sarah Ponsford |Outreachr.com| @sarponsford
Monday, 18 November 2013

2. Kirsty Hulse
SEO Strategist / Digitaslbi / @kirsty_hulse
Monday, 18 November 2013

3. When?
Penalty / GWT Link Warning / Ezine / XXX
Monday, 18 November 2013

4. Can link removals be
quick and painless?
Monday, 18 November 2013

5. Don’t Panic!
Monday, 18 November 2013

6. ...good vs bad
Monday, 18 November 2013

7. Cost effective sites|Go with your instincts
Make judgement calls |Consider anchor text
Monday, 18 November 2013

8. DON’T!
Monday, 18 November 2013

9. THREATEN!
Monday, 18 November 2013

10. PAY...
Monday, 18 November 2013

11. LIE
Monday, 18 November 2013

12. DO!
Monday, 18 November 2013

13. Can it be removed?
Advice?
No follow?
Monday, 18 November 2013

14. YOU MUST BE NEW HERE...
Monday, 18 November 2013

15. FLATTER!
Monday, 18 November 2013

16. The Future for SEO...
Monday, 18 November 2013

17. Social
Monday, 18 November 2013

18. Monday, 18 November 2013

19. WHAT ARE YOU
TOLKIEN ABOUT?
Monday, 18 November 2013

20. AUTHORSHIP
Monday, 18 November 2013

21. Are the machines taking over?
Monday, 18 November 2013

22. MACHINE
LEARNING
ALGORITHMS!
Monday, 18 November 2013

23. In 3 days, Google had
created an algorithm
that understood cats
and recognised human
expression.
Monday, 18 November 2013

24. GOOGLE IS BECOMING
A HUMAN BEING!
Monday, 18 November 2013