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Campaign Against Drinking and Driving
Overview History Other Campaigns Audience Analysis Communication Plan and Strategy Evaluation
History ,[object Object]
When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.
When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.
1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne
MADD and Zero Tolerance movements took off in the 80’s and only continue to spread today.,[object Object]
MADD ( Mothers Against Drunk Driving)
A Few Drinks Can Make You a KillerEvery Fifteen Minutes Campaign  ,[object Object]

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Persuasion Campaign

  • 2. Overview History Other Campaigns Audience Analysis Communication Plan and Strategy Evaluation
  • 3.
  • 4. When water was scarce, alcohol lasted longer and was a staple for earlier civilizations.
  • 5. When automobiles were introduced, but there was no licensing or rules pertaining to driving while drunk.
  • 6. 1969- Teddy Kennedy drove drunk off of a bridge in Martha’s Vineyard, killing passenger Mary Jo Kopechne
  • 7.
  • 8. MADD ( Mothers Against Drunk Driving)
  • 9.
  • 11.
  • 12. Communication Plan Booth- which provides pictures, videos, and information about drinking and driving and how to prevent it. Obstacle course -in which the person will have to walk through wearing goggles that mimic being drunk. Guest Speaker- Two speakers, one a family member of a person who has died due to drinking and driving and the second will be a convict who was in jail for drinking and driving while in college. Board- a board will be put beside a crashed car, and students may write stories and thoughts on drinking and driving.
  • 13. Statistics On average someone is killed by a drunk driver every 45 minutes In 2008, an estimated 11,773 people died in drunk driving related crashes 50 to 75 percent of drunk drivers whose licenses are suspended continue to drive. Over 1.46 million drivers were arrested in 2006 for driving under the influence of alcohol or narcotics   About 3 in every 10 Americans will be involved in an alcohol-related crash at some time in their lives.
  • 14. Statistics In 2007, 84 percent (12,068) of the 14,447 drivers with a BAC of .01 or higher who were involved in fatal crashes had BAC levels at or above .08   55 percent (7,974) had BAC levels at or above .15. The most frequently recorded BAC level among drinking drivers in fatal crashes was .16.