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THE POYNTER INSTITUTE FOR MEDIA STUDIES
Parallaxscrollstorytelling
forgoodandevil
THE POYNTER INSTITUTE FOR MEDIA STUDIES
Parallaxscrollstorytelling
forgoodandevil
Howdocombinationsofscrollevents,
richmediaandparallaxflashaffecttheway
someonereadsabigstory?
Ofallthewaystopresent
aninteractivestory…
…whichcombinations
reallyworkbest?
Howcanyouknow
whatworksatall?
We’vedoneresearch.
Howdoesscrollaffectreading?
Howdoesscrollaffectreading?
Doesitenhancetheexperience?
Howdoesscrollaffectreading?
Doesitenhancetheexperience?
Doesinteractivityhelppeople
understandandremember?
Howdoesscrollaffectreading?
Doesitenhancetheexperience?
Doesinteractivityhelppeople
understandandremember?
Isthereapointwheretoomuch
justgetsintheway?
Since1990,the
PoynterInstitutehas
studiedhowpeople
interactwithnews…
…inprint,online,
tabletandmobile.
Let’stalkaboutthebest
useofparallaxscrolling.
David StantonSara Quinn
@saraquinn @gotoplanb
Findoutmoreabout
ourresearchat
Poynter.org

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