NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand
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Are you happy with your results on LinkedIn? LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business? Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand. The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work. When you view this educational workshop, you'll discover: • The secret sauce to strengthening your personal brand and why it matters • How to leverage paid content ads and sponsored updates • Tips and tricks to optimize your LinkedIn profile and increase visibility • How to monitor and track performance and conversations to deliver ongoing results
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NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand
- 1. Building Your Professional and Personal Brand LinkedIn:
- 2. 2 Overview Get ready to take your social media marketing to the next level and discover the vast opportunities that await – increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.
- 3. 3 Growing Power of LinkedIn • LinkedIn has quickly earned its reputation as the top B2B social networking destination • The site boasts more than 277 million users worldwide • No. 1 on Forbes’ Fast Tech 25 list of America’s fastest-growing tech companies • 50% of the Fortune 100 use LinkedIn Marketing Solutions Sources: Bloomberg.com, LinkedIn.com
- 4. 4 LinkedIn Self-Service Advertising Sponsored updates are company page updates which are promoted by a brand through campaign manager (private dashboard). Target Audience: • Location (country, state, city) • Company (name, industry, size) • Job (title, function, seniority) • Exclude locations, companies, job titles Two Payment Models: • Pay-per-click (CPC) • Pay-per-1,000 impressions (CPM) Minimum Costs: • Minimum daily budget is $10/day • Minimum CPC bid is $2/click • Minimum CPM bid is $2/1,000 impressions • One-time $5 start-up fee
- 12. 12 LinkedIn Marketing Solutions With LinkedIn Display Advertising, you are assigned a LinkedIn account manager. Type of Display Ads: • Medium Rectangle • Skyscraper • Text Link • Leaderboard Target Audience One Payment Model: CPM Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager
- 13. 13 LinkedIn Marketing Solutions With Sponsored InMail, you are also assigned a LinkedIn account manager. How it Works: • Direct to inbox • Notifications • 100% share of voice • Flexible format • Call-to-action button • Company page widgets • Share button • Select target audience One Payment Model: CPM Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager
- 14. 14 LinkedIn in a Mobile World Reinvent. Redefine. Reimagine. Mobile Stats: • Sees 38% of unique visits from mobile • LinkedIn expects to have its “mobile moment” with 50% visits via mobile • Mobile/desktop users are 2.5 times as active as desktop-only users • 72% of people in US watch or read news via mobile LinkedIn Multi-App Strategy: • LinkedIn app for all smartphones • New version of iPad app • Revamped its Pulse mobile news app Source: LinkedIn Webinar
- 15. 15 LinkedIn in a Mobile World
- 17. 17 Showcase Pages Create a page for aspects of your business with their own messages and audience segments to share with. How To Get Started: 1. Identify business areas to showcase 2. Click the "Edit" menu on your company page 3. Select "Create a Showcase Page“ 4. Add imagery, description, URL, etc. 5. Now you are ready to start sharing your content Source: LinkedIn
- 18. 18 New Company Page Analytics
- 19. 19 LinkedIn Profiles Reasons why you should optimize your LinkedIn profile regularly: • Millions of members • Today it is assumed you have a LinkedIn profile • Shows up at the top of Google search • People are searching for you • Packed with invaluable resources • Stay ultra-current • Automatically remain connected • Efficient way to manage your network • Ultimate personal branding platform • 24/7 representation of your knowledge and achievements Source: LinkedIn
- 20. 20 Secret Sauce to All-Star Status • Use a professional headshot • Optimize your headline • Add keywords • Multiple titles • Sell yourself with visual and written content • Become a LinkedIn influencer • Take advantage of publishing platform • Showcase your experience, projects, test scores, certifications, awards, expertise, education, groups, etc. • Describe job positions • Get connected • Grow your connections (10 Simple Tips to Double your LinkedIn Connections)
- 21. 21 Secret Sauce to All-Star Status
- 22. 22 LinkedIn Publishing Platform Source: TechCrunch
- 23. 23 Beef Up Your Summary and Experience
- 24. 24 Beef Up Your Summary and Experience
- 25. 25 Promote Teamwork and Strengthen Connections
- 27. 27 Who’s viewed your profile?
- 28. 28 LinkedIn Contacts • Sync your email address books and calendars • Remember what is most important about your contacts • Add notes about your contacts • Set reminders to stay in touch • Save a history of your conversations and meetings Get started: http://contacts.linkedin.com/ Source: http://contacts.linkedin.com/
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