1. Letter of Recommendation
For: Sarah Kirn
From: Jim Murray, Chief Operating Officer, Retail Capital LLC
Sarah joinedRetail Capital(RC) inMay2014 as a MarketingInternandwas withusuntil August2014. Previoustoher
joiningRC,we hadconcluded thatsocial mediawasan importantmarketingchannel,buthadnoteffectivelyaddressed
that marketinany meaningful way. The purpose of herinternshipwastoimprove the quantityandqualityof the
Company’ssocial mediaactivity.
While atRC, Sarah actively managedourFacebookandLinkedIn pages. She composed avarietyof creative posts
containingspecific,timely,andrelevant contentthatsuccessfullycapturedouraudience’sattention. Herconsistent
monitoringandengagement of these accounts ledtoincreasesinthe numberof followers,impressions,andcomments
on our social mediapages.
Sarah alsodraftedan original blogeachweek forRC’swebsite. She implementedabloggingschedule andcoordinated
directlywith ourwebsite programmerto ensure deadlineswere met. Toincrease traffic andclickthroughrates onour
Twitterpage and ourwebsite, Sarahcreatedaweekly triviaquestion(WeeklyBrainBuster) thatwaspostedonTwitter
and thenincludedthe answeronthatweek’sblog.
Sarah alsodemonstratedherambitionby capitalizingonherdowntime tolearn operational aspectsof the business
outside of the marketingdepartment. Thiswasextremelyhelpful tousandwas beneficial toSarahbecause itincreased
herunderstandingof ourtargetmarket. This ultimately assistedherin accuratelyillustratingRetail Capital’svaluesand
missiontoour growingsocial mediaaudience increative andeffective ways. Asa final deliverable forherinternship,
Sarah outlined aframework forafuture social mediastrategythatwill helpguide usintothe future andsustainour
gains.
Finally,itisworthnotingthatinadditiontothe directvalue thatSarah addedas a resultof the activitiesof her
internship,we foundhertobe a great fitfor our teamand our culture. She wasa team player,verycollaborative,a
quicklearner,andimportantly,wascapable of navigatingwellinarather unstructuredenvironmentwhile still delivering
value. Speakingforthe Company,Ican enthusiasticallysaythatwe wouldhire Sarahagainin a heartbeatandwould
love tohave her back onthe Retail Capital teaminthe future.
JimMurray
Chief OperatingOfficer
Retail Capital LLC
248-633-1267 (work)
734-306-3843 (mobile)
jmurray@retailcapital.com