2. The Types Of Marketing Used For The X-Men Film :
• The Previous films
• The teaser trailer
• The teaser poster
• Official trailer
• Official poster
• Merchandise

3. Successes
The successes of having merchandise is that it would get the target
audience and fans more involved in the film. There is replicas of
this in the film used by the characters. There is also collectables
like the Lego figurine's, which is useful for children as they can play
with them
WEAKNESSES
The weaknesses of having merchandise is that it is expensive to
produce and make.

4. This poster is a teaser poster which aims to give hints to
the target audience about what the film is going to entail.
This teaser poster does not give that much away which
would make people want to see the film. This poster looks
as if it’s a shield and its holding back all the secrets of the
film. The big ‘X’ in the middle would help people
recognise that it is part of the X-men film series.
Underneath the ‘X’ there is a date “6.3.11” which will
inform people when the film is going to be shown in the
cinema. the colours of the poster are also very dark which
shows that something dark is about to occur.
Successes:
The successes of having a teaser poster is that it makes
people want to see the film because it does not give
anything away about the narrative of the film.
Weaknesses:
The weaknesses of the teaser trailer is that it does not
give any clue about what the film is about so people
would not know if they would like to see the film or not.

5. “BEFORE HE WAS
PROFFESSOR X”
“HE WAS CHARLES”
“HE WAS ERIK”

8. Teaser trailers are used to advertise an upcoming film they don’t contain that much
information about the film/narrative. They are usually very short. Teaser trailers are
to get the audiences attention and not necessarily revealing anything about the film.
The characters in film are not revealed properly. From the teaser trailer is a hybrid
genre of action/adventure/sci-fi. This is aimed at young adults and older.
Successes:
The successes of having a teaser trailer is that it gives an insight into what the film will be like. It would
make people want to see the film even though they don’t know much about it. The target audience would
want to know what is going on in the film.
Weaknesses:
The weaknesses of having a teaser trailer is that it does not go into detail about the characters as much as
the official trailer does. Also it is only short and contains little information about the narrative.

9. “BEFORE HE WAS
PROFFESSOR X”

14. The official trailers are there to give
the audience an insight into what the
film entails. They would introduce the
Successes:
characters more than the teaser The successes of having an official trailer is that it
trailer. This trailer shows more about gives an insight into what the film will be like. It
the main characters in the film than would make people want to see the film. The trailer
introduces the characters in more detail and what is
the teaser trailer. It also shows more
going to happen in the film.
detail about the film. The target
audience for this film is young adults+.
The genre for the film is shown which
Weaknesses:
The weaknesses of an Official trailer is that it might
is action/adventure/sci-fi. The official give too much away about the film and make people
trailer is longer to give the audience not want to see it.
an idea of what the film is about this
is an advantage because it would
make the audience want to see the
film even more.

15. • The title is very small and in a simple font
• It shows the main characters in the poster to attract people to it. If they
liked the previous films then showing all the main characters might
attract them to watch this film.
• The aircraft in the background shows there is going to be a war of some
kind. This would attract the target audience because they would want to
know what is going on.
• “ witness the moment that will change our world”. This caption would
attract people they would want to know where the x-men all started.
• The background of the poster
• Is a big silver ‘X’. From far away there target audience would immediately
know that it is an X-men film because of the iconography used.
• The characters are all lined up to show that they are waiting for
something to happen. This would intrigue the target audience.
Successes:
The successes of having a official poster is that it makes
people want to see the film because it gives more
information about who will be in the film.
Weaknesses:
The weaknesses of the official trailer is that it still does
not give any clue about what the film is about.

16. Representations:
Age: This film is aimed at young adults+
Gender: This film is aimed at both male and
females it has both in the film which are main
characters.
Ethnicity: This film has different ethnicities in it
which makes it representable to different
ethnicities.
Narrative:
The US government need help
from the mutants with
superhuman abilities to stop a
man trying to start world war
III. Genre:
The genre of this film is a hybrid
of action/adventure/sci-fi
The target audience is young
adults.