The document discusses trends in online journalism and innovation around the world. It notes that social media is an important source of traffic, with over 25% of traffic coming from social and 40% of social traffic being on mobile. It provides lessons from Quartz about prioritizing headlines and article pages over long-form content. It also highlights examples of innovative reporting and storytelling through interactive graphics, video, audio and user engagement from publications like the New York Times, Guardian, BBC and others around the world.

1. Around the world in online innovation
Sarah Marshall, technology editor, Journalism.co.uk
@sarahmarshall3 @journalismnews
Image: Wikimedia Commons. Creative commons

2. Sharable content
Sharable content
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3. The importance of being social
26% of traffic = social (includes email)
Social sources are a better than average
source of new visitors:
31% = visitors are new
41% = social visitors are new
Source: Chartbeat
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4. The importance of being mobile
Social traffic = mobile
25% of traffic is on mobile
40% of social traffic is mobile
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6. @sarahmarshall3 @journalismnews

7. Quartz lessons
“We don’t create 500-800 word articles”
“You live or die by the article page”
“Every page is a homepage”
“Write your headline before the story”
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8. UsVsTh3m
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9. @sarahmarshall3 @journalismnews

10. @sarahmarshall3 @journalismnews

11. 3.6m uniques
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12. Social
Talking to “the people
formerly known as
the audience”
Image by mkhmarketing on Flickr. Creative commons

13. Financial Times
Facebook Q&A

14. ProPublica
Facebook groups
Image by jfcherry on Flickr. Creative commons

15. Data journalism
Image by arbon on Flickr. Creative commons
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16. Re:Baltica
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17. Helsingin Sanomat
55,000 wolf locations
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18. La Nacion (Costa Rica)

19. Interactives
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20. BBC

21. Financial Times
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22. @sarahmarshall3 @journalismnews

23. ThaiPublica
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24. Snow Falling

25. NY Times: Snow Fall
6 days = 2.9m visits
22,000 users on site
1/4 to 1/3 = new visitors
Dwell time = 12 minutes
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26. Guardian: Firestorm
Dwell time = 17 minutes

27. Video

28. VICE
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29. Image byMoyan_Bren on Flickr. Creative commons

30. Economist
Link
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31. Wall Street Journal

32. BBC News
Instagram

33. Channel 4 News

34. WSJ: Obamacare
Link
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35. Audio

36. Economist

37. France24
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38. Denver Post
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39. BBC
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40. Elections
Image by seanmcmenemy on Flickr. Creative commons

41. Radar: Sierra Leone

42. Guardian: Election leaflets
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43. Washington Post
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44. Washington Post
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45. Telegraph
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46. Helsingin Sanomat
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47. USA Today

48. New York Times
#askNYT
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49. Al Jazeera

50. Innovative newsgathering

51. Homicide Watch
Reporting from analytics

52. Boston Globe
Reporting from Instagram

53. @sarahmarshall3 @journalismnews

54. Groundviews (Sri Lanka)
Reporting from Google Earth
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55. LA Times
Robot reporting

56. @sarahmarshall3 @journalismnews

57. @sarahmarshall3 @journalismnews

58. Tack!
Thank you!
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