2. TABLE OF CONTENTS
INTRODUCTION . . . . . . . . . . . . . . . . . . . . .1
WHAT IS ROLLER DERBY . . . . . . . . . . . . .1
TEAM AUSTRALIA . . . . . . . . . . . . . . . . . . .1
ROLLER DERBY IN AUSTRALIA. . . . . . . . .2
WORLD CUP . . . . . . . . . . . . . . . . . . . . . . . .3
DEMOGRAPHIC . . . . . . . . . . . . . . . . . . . . .3
CURRENT SPONSORSHIP . . . . . . . . . . . . .3
SPONSORSHIP . . . . . . . . . . . . . . . . . . . . . .4
LOGO PLACEMENT . . . . . . . . . . . . . . . . . .5
GROWING MEDIA EXPOSURE . . . . . . . . .5
YOUR MONEY WILL HELP BUY . . . . . . . .5
CONTACT. . . . . . . . . . . . . . . . . . . . . . . . . . .6
INTRODUCTION
ROLLER
By partnering with Team Australia your brand will receive
premium sponsorship prior to and during the Blood and Thunder
Roller Derby World Cup 2011 and general brand alignment with
Team Australia. We invite you to be creative and work with us DERBY HAS
to develop a roller derby campaign that is as hard-hitting and
cutting edge as the sport. With an intense dedication to the
FOSTERED AN
excitement of flat track roller derby, and the “work hard, play
hard” ethic of extreme sports, roller derby fans and athletes
EXPLOSION IN
alike are the audience you’ve been seeking. THE SPORT’S
GLOBAL
POPULARITY;
WHAT IS CURRENTLY
ROLLER DERBY? THERE ARE
Roller Derby is a contact sport played predominantly by
women, with competitions referred to as bouts. Bouts involve
CLOSE TO
two opposing teams each with blockers and jammers. The aim 800 LEAGUES
ROLLER
of the game is to score more points than the opposing team by
jammers lapping the blockers on the track, proving to be a very
exciting spectator sport!
WORLDWIDE.
- http://wftda.com
DERBY IS TEAM AUSTRALIA
THE FASTEST
Team Australia is comprised of 20 of the most elite, athletic,
and experienced roller derby girls from over 6,000 skaters
in Australia. Skaters from Victoria, New South Wales, South
GROWING
Australia and Queensland have been hand selected to represent
the Country. The coaching and support staff consists of a
combined 10+ years of Roller Derby experience.
WOMEN’S
Sun State Roller Girls (SSRG), based in Brisbane and one of
68 Australian leagues, has supplied Team Australia’s head
coach, manager and physiotherapist, as well as conducting
fund raising efforts for the team. SSRG is a not-for-profit
SPORT IN
organisation that is skater run and skater owned since 2008.
The league is offering volunteer support to seek sponsorship,
BRISBANE CONVENTION CENTRE fund raise, book team flights, transport and accommodation. All
sponsorship will be conducted through SSRG as an established
AUSTRALIA.
league to manage funding, booking and contracts.
- http://wftda.com
3. ROLLER DERBY
IN AUSTRALIA WORLD CUP
In the early 2000s, modern women’s roller derby got its start Spectator numbers reached just over 4,000 at the Brisbane Blood & Thunder Magazine is sponsoring
in Austin, Texas. Starting with the Texas Rollergirls, these and Exhibition Centre for a local league bout in early 2011. the first Roller Derby World Cup, to be
new leagues formed as organisations run by the athletes The record breaking crowd of 6885 was established at a Rat hosted by Toronto Roller Derby on the
themselves. By 2010, there were more than 450 flat track City Rollers (Seattle) local bout in mid-2010. Crowds over weekend of December 2 - 4, 2011.
roller derby leagues worldwide. the 2011 season, within Australia, have been growing rapidly, This is to be modern roller derby’s
along with the addition of couch-fans with televised bouts (on first national team competition where
In 2007, flat track roller derby immerged in Australia ChannelVision) and live streaming (on Derby New Network). countries’ teams will not only vie for
with two major leagues forming. Now, in 2011, derby supremacy but learn from each
there are 68 flat track roller derby leagues other, as well. Countries competing:
in Australia. There are leagues within USA, Canada, England, Ireland, Scotland,
every capital city Germany, Finland, Sweden, France,
of Australia with over Australia, New Zealand, Brazil, Argentina
6,000 skaters
country-wide.
DEMOGRAPHIC
WFTDA’s (Women’s Flat Track Derby Association - the global World Cup World Wide Coverage
roller derby governing body) 2011 Demographic Survey of If you’ve read the internet this year, you’ve noticed an historic
over 10,000 roller derby fans found that sponsors received event in modern flat-track roller derby is on the horizon in
significant benefits with.: December: the 2011 Blood & Thunder Roller Derby World Cup.
The first event of its kind, this 4 day tournament will bring 13
* Seventy-nine percent of all fans knowing the businesses leagues from around the globe together under the flags of their
that support their local roller derby league. Nearly 95% of home countries to compete for a shot at greatness on a global
all fans hold a favorable opinion of these businesses. stage.
* Over 72% have patronised businesses that sponsor their Derby News Network will bring full live coverage, from both
local league. These figures all represent increases over the tracks, all four days of this unprecedented, historic event. Also
2010 survey results. like our MRDA experience, our World Cup coverage to date has
drawn far more attention than we’d expected. We’re bracing for
* Roller Derby fans have spending power. Nearly a third a website-shuddering level of traffic for these broadcasts!
(31%) of fans have a household income of at least
CURRENT
$75,000 per year.
SPONSORSHIP
* Ninety-seven percent of all fans agree that roller derby
bouts provide good entertainment value for their money.
QUICK ROLLER DERBY DEMOGRAPHIC FACTS
Currently Team Australia has a number of local sponsors such
79% OF ALL FANS Average fan age: 35.6 years old as: Skate Salvage (uniform), SkaterHQ (helmets), Ghost Points
(merchandise & uniforms), Spank Alley (arms bands).
KNOW THE BUSINESS Male: 34% Female: 66%
Other teams heading to the World Tournament with the help
THAT SUPPORT THEIR Average annual income: $64,600 of their larger sponsors are: Team England (Durex, Montagne
ROLLER DERBY LEAGUE + Education: 85% with some higher education Jeunesse, Batiste Hair), Team USA (Riedell, Bionic Bearings,
Wicked Skatewear, Atom) and Team New Zealand (Rebel Yell).
95% HOLD A FAVORABLE Straight: 80%, GLBT: 20%
This is a great opportunity to have your brand seen on a
OPINION OF THESE international level in a female based sport, reaching your
demographic.
BUSINESSES.
- www.wftda.com/history
4. LOGO PLACEMENT
YOUR LOGO HERE L
SCULLEY
SPONSORSHIP
YOUR LOGO HERE S
Team Australia provides many opportunities to become a joint
partner of this amazing sport at a ground level for as low as a
Tiered packages are negotiable.
Naming rights for Team Australia are also
911 YOUR LOGO HERE M
thousand dollars. available and will be used within all media
Four tiers of sponsorship are on offer - refer to our sponsorship and social networking as well as team
table below for our Platinum, Gold, Bronze or Silver packages. uniforms and equipment - ie, Marty’s
Hardware Team Australia.
FRONT BACK
What you get Bronze Silver Gold Platinum
GROWING
Business logo on Team Prioritized
Australia facebook including Yes Yes Yes advert with logo
link to website
Business logo on Team
Australia banner displayed at - - Small size
(200mm across)
Medium size
(300mm across) MEDIA
EXPOSURE
all World Cup bouts
Business Logo on Team - - Small size Large size
Australia equipment bags (50mm across) (100mm across)
Business Logo on Team Small size Medium size Large size
Australia World Cup uniforms - On arm bands On the front Across the back
(20mm across) (50mm across) (150mm across)
Roller girls guest appearance
(e. demo skating, guest - - Yes Yes
speaking, hosting events)
Company hosting opportunity
at next local roller derby bout
(inc. 20 seats in corporate - - - Yes
box, esky with alcohol, light
food and derby waitress)
Guaranteed media mention of
your company within Australia
and throughout the World - - Yes, within
Australia only Yes
YOUR MONEY
WILL HELP BUY...
Cup
Access to a rapidly growing
derby fan, members and - - - Yes
skaters mailing list
Roller Derby leagues are not for profit, • Transport within Toronto - to and from
Your company promoted via
an extensive online network skater run and skater owned teams. We the training venue, the World Cup
through facebook and twitter - - Yes Yes need your Company help to purchase Stadium and to and from the airport.
consistently throughout the items for Team Australia which include... • Nutrition: protein supplements,
World Cup time. magnesium powder, meals in Toronto,
Merchandise discount 5% 10% 15% 20% • Team Uniforms: socks, shorts, team snacks (fruit, muesli bars, bread),
stockings, singlets, warm up shirts, ref team drinks (sports drinks, water)
Autographed Team Australia wrist bands, jammer and pivot panties. • Misc Team Items: sports bags, towels,
Photo Yes Yes Yes Yes first aid kit, strapping tape, skate duct
• Safety Gear: helmets, wrist guards,
knee guards, elbow guards, mouth tape, skate tool, ice and heat packs,
guards. laces, heat gel.
Certificate of appreciation Yes Yes Yes Yes
• Airfares to and from Toronto, Canada • Travel and competition insurance
for the World Cup event. • Team competition fees
Price $5000 $10,000 $25,000 $50,000 • Accommodation for the skaters and • Team vinyl banner
support staff in Toronto, Canada.
5. CONTACT
If you have any questions or for more information about your
sponsorship options please contact:
Sarah Sculley (Team Australia Skater and SSRG representative)
0450 922 729
sarah@sculleydesign.com
