1. Data protection 2013
Friday 8 February
#dmadata
Supported by
DMA-IDM conference 2013: The
evolution of communication
Wednesday 2 October 2013
#dmaidm

2. 09.30am Registration and breakfast
10.00am Welcome
Tony Kane, Chair of DMA North, DMA Board Member & Director of Direct Marketing and
Ecommerce, AJ Bell
10.10am Yesterday’s dead. Tomorrow hasn’t happened yet
Andy Barke, Agency Senior Industry Head, Google
11.00am Think big by thinking small
Gillian Singh, Group Marketing Director, Go-Ahead
11.40am Content is King (so don’t let it die on the toilet)
Catherine Toole, Chief Executive Officer & Founder, Sticky Content
12.20pm Lunch
Morning Agenda

3. Welcome
Tony Kane, Chair of DMA North, DMA Board member &
Director of Direct Marketing & Ecommerce, AJ Bell

4. Yesterdays dead. Tomorrow hasn’t
happened yet
Andy Barke, Agency Senior Industry Head, Google
Not Available

5. Comfort break

6. Think big by thinking small
Gillian Singh, Group Marketing Director, Go-Ahead
http://www.slideshare.net/SarahWright/gillian-singh-
think-big-by-thinking-small

7. Content is King (so don’t let it die
on the toilet)
Catherine Toole, Chief Executive Officer & Founder, Sticky Content
http://www.stickycontent.com/blog/content-is-king-%7C-
catherine-tooles-slides-now-available.php

8. Lunch

9. Afternoon Agenda
01.00pm Welcome back
Adrian Rowe, Chairman of IDM North & Chairman, Red C
01.10pm 1 to 1 to millions communication
Chris Combemale, Executive Director, DMA
01.50pm Worldstores the long tail opportunity
Joe Murray, Co-founder and Joint Chief Executive Officer, Worldstores
02.30pm Search 2015: What's coming next?
Kelvin Newman, Strategy & Creative Director, Site Visibility
03.10pm Crowdsourcing the future of marketing
Rob Wilmot, Owner & Director, BCS Agency
03.50pm Conference close
Chris Combemale, Executive Director, DMA
04.00pm Networking drinks

10. Welcome
Adrian Rowe, Chairman of IDM North & Chairman, Red C

11. 1 to 1 to millions communication
Chris Combemale, Executive Director, DMA
http://www.slideshare.net/SarahWright/chris-combemale-1-
to-1-to-millions-communication

12. Worldstores the long tail
opportunity
Joe Murray, Co-founder & Joint Chief Executive Officer,
Worldstores
Not Available

13. Comfort break

14. Search 2015: What’s coming next?
Kelvin Newman, Strategy & Creative Director, Site Visability
http://www.slideshare.net/SarahWright/kelvin-newman-
search-2015

15. Crowdsourcing the future of
marketing
Rob Wilmot, Owner & Director, BCS Agency
http://www.slideshare.net/SarahWright/rob-wilmot-
crowdsourcing-the-future-of-marketing

16. Conference close
Chris Combemale, Executive Director, DMA

17. Thank you to our sponsors &
partners
Headline sponsor
Supporting sponsors
Event partner

18. Upcoming north events this month
Tuesday 15 October 2013 – DMA North From letterbox to inbox:
building consumer relationships -
http://dma.org.uk/civicrm/event/info?reset=1&id=264
If you would like to register free of charge for this event today
please visit the registration desk.