Everywhere Sport is developing innovative software to support sportsmen's specific needs anywhere and anytime. Their flagship products include Everywhere Run!, a fitness app that allows users to challenge themselves, and Everywhere Trainers!, a marketplace connecting fitness professionals with clients for remote personal training. Their business model involves selling standard and customized training plans through the apps. Everywhere Sport aims to raise 250,000 Euros to expand marketing, launch new products, and hire additional staff to reach their goal of 300,000 registered users generating over 1 million Euros in revenue within 4 years.

1. Everywhere Sport
Sport without boundaries
Real Time Social Sport
We know sportsmen have specific needs.
We make innovative software for supporting them,
everywhere, every day
Fabrizio Mulas, CEO
fabrizio@everywheresport.com

2. Needs
Sportsmen have specific needs…
… beginners need help and advices
… amateurs need workout tools and support
… advanced need professional tools and trainer supervision

3. Business Idea
Market place of sport professionals
1) Use our Apps
2) Request a workout plan
3) The coach creates the plan
SEAMLESS
EXPERIENCE
5) Now the virtual coach
will train you!
4) He uploads the plan on your App

4. Business Idea - Demo
Follow the Virtual Personal Trainer

5. Innovations
University Spin-off, 4 years R&D in Human Computer Interaction
Business model innovation
Digitalization of
trainers/clients relationship
Lower costs
Unexplored potential market

6. Products Overview
Everywhere Run!
Challenge yourself
Everywhere Race!
Sport without boundaries
Everywhere Trainers!
Where coaches meet sportsmen
Product already on the Play Store
(70.000 downloads, >5.000 workouts/month)
iOS version in development
Beta already on the Play Store
(8.000 downloads)
iOS version in development
Prototype not online
In development

7. Competitive Advantages
Other
Social Features
Offline Challenges
Real Time Challenges
Virtual Events
Challenge yourself
Remote Personal Trainer
Live Tracking

8. Competitive Advantages
We differentiate for the real time virtual races and for the remote personal trainer
There is not a fitness/sport professionals market place
Competitors offer only standard training plans
There is not a structured and fully digitalized offer

9. Market Opportunity
29%
of people
500 million
People
who download apps have downloaded a health app
worldwide will be using mobile health apps by 2015
Global revenue for mobile healthcare apps: 17 Billion $

10. Financial Projections & Business Model
Estimation based on 300.000 registered users in 4 years
€
Million
Income
Expenditures
We sell:
• Standard training plans
(not personalized):
9€
€ 1,60
€ 1,40
€ 1,20
€ 1,00
€ 0,80
€ 0,60
€ 0,40
€ 0,20
€ 0,00
• Premium training plans
(customized by
professional trainers): 30 €
our fee is 20%
1
2
3
Years
(3 to 5)% buy some services/add-ons
0.05%
of 500M mobile health
app users

11. Planning
Direct and indirect Marketing Strategy
Bloggers, Forums, Social Network
Digital advertising tests (on different channels)
Advertising campaigns and continuous metrics calculation
Fund needed
Milestones
250.000 €
3 months for selling standard training plans
5 months for selling premium training plans
Partnership

12. Team
Fabrizio Mulas
Engineer, PhD
CEO
Salvatore Carta
CEO of Xorovo
CTO of Applix
Lead Mentor
Scientific
Responsible
Luisella Piredda
Psicologa
Psicoterapeuta
Product
Development
Research group
(Everywhere Sport is a university spinoff)
1 Post doc
1 PhD
2 Fellows
Stefano Amico
Engineer
Business
Developer
Paolo Pilloni
PhD
Main Developer
Execution
1 Developer
1 UX Designer
1 Social manager
1 Blogger

13. Everywhere Sport
Sport without boundaries
Real time social sport as never before
Innovative software for every day sport
Fabrizio Mulas, CEO
fabrizio@everywheresport.com