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US OF VARIOUS M DIA
FOR
MARK TING
QUICK FACTS ABOUT D LL
• 1984- MICHAEL DELL FOUNDED THE COMPANY , INITIALLY CALLED PCs
LIMITED.
• 1988 - COMPANY IS REBRANDED AS DELL COMPUTER CORP.
• 1992- ENTERED IN FORTUNE 500 COMPANIES.
• 1996- LAUNCH OF DELL.COM .
• 2001- DELL BECOMES NO.1 COMPUTER SYSTEMS PROVIDER
WORLDWIDE.
• 2007- MICHAEL DELL RETURNS AS CEO AND STARTS WITH DELL 2.0
PHASE. INTRODUCTION OF “VOSTRO” LINE.
• 2009- ACCQUISITION OF PEROT SYSTEMS AND ENTERS SMARTPHONE
MARKET
UNDERSTANDING
DELL INC.
AND
ITS STRATEGIES
DESKTOP PCs SERVERS
STORAGE MOBILITY DEVICES
SOFTWARES & SERVICES FINANCIAL SERVICES
WHAT DOES DELL OFFER ?
DELL FOLLOWS
“MARKETING ORIENTATION”
PHILOSOPHY
&
“CUSTOMER DRIVEN
INNOVATION”
DELL ACHIEVES THIS THROUGH : -
-DIRECT MARKETING STRATEGY.
-MAXIMUM UTILIZATION OF INTERNET.
-JIT MANUFACTURING.
-COST EFFICIENT PRODUCTS.
- EXCELLENT AFTER SALES SERVICE.
SO , WHAT ALL
VARIOUS MEDIA DOES
DELL USE FOR
MARKETING ?
1. SOCIAL MEDIA
@Dell
@Direct2Dell
@DellEnterprise
@DellCares
@IdeaStorm
@DellPartnerDirect
@DellServices
@DellHealth
@DellSecurity
@DellJobs
@Alienware and many more
@
@
•Dell
•Dell Business
•Dell Outlet
•Dell Storage
•Dell Services
•Dell Auction
•Dell Services
•Dell India
•Dell Australia for Business
•Dell Taiwan
•Alienware and many more
DELL ON YOUTUBE
DELL ON LINKEDIN
DELL ON SINA
DELL ON YOUKU
DELL ON STORIFYME
DELL ON RENREN
DELL ON PINTEREST
DELL ON FLICKR
2. FORUMS BY DELL
DELL SMaC U
DELL THINK TANK PROGRAM
HOW DOES
DELL
CONTROL AND MANAGE
ALL SOCIAL MEDIA
OPERATIONS ?
SOCIAL MEDIA
COMMAND CENTRES
DELL INDIA
•Dell International started in India by opening a customer
contact center at Bangalore in 2001.
•In 2003, the second contact center was opened at
Hyderabad.
•The company operates its services from four centers
based at Bangalore, Hyderabad, Chandigarh and Gurgoan.
Dell is targeting the small and medium businesses
(SMB) in smaller towns in India as its main driver for
growth as the company believes this market sector is
growing rapidly.
MARKETING CAMPAIGNS
•First launched in India, Dell’s new advertising
campaign is titled – “Take Your Own Path”.
•Second and one of the most successful campaigns by
Dell in India was “Personal Achievement” campaign.
DELL DIGITAL JOURNEY
Dell Digital Marketing Strategy
DELL SOCIAL MEDIA GROWTH
SO ,
WHAT HAVE WE
LEARNT FROM THE
CASE STUDY
OF
DELL MARKETING
PLANS ?
- THINK GLOBAL , ACT LOCAL
- BUILD YOUR NETWORK AND
STAY IN TOUCH
- DYNAMIC MODEL OF BUSINESS
- EXTEND SERVICES BEYOND THE
PRODUCT
REFERENCES
• CHAFFEY ( 2009 ) , CASE STUDY 8.2 , DELL GETS
CLOSERTO ITS CUSTOMER ONLINE.
• WWW.FORBES.COM
•WWW.UKESSAYS.COM
•WWW.CASESTUDYINC.COM
•WWW.SOCIALSAMOSA.COM , INTERVIEW OF RITU
GUPTA , DIRECTOR MARKETING , DELL INDIA ( 2013)
•WWW.SPRINKLR.COM
•WWW.SOCIALMEDIATRAINING.IN
•WWW.SIMPLIFY.COM
•WWW.123HELPME.COM
•WWW.DMNEWS.COM
THANK YOU
Created By : Sarthak Gupta
Email ID : sarthak7194@gmail.com

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Dell Digital Marketing Strategy