1. Sartika Kurniali
Attention: content slightly adjusted for Indonesian people

2. Your social media account is the virtual version
of you.
And what you put online:
1. Can be reach by almost everyone
2. "Always” going to be there
3. Can improve or destroy your real life
4. Little chance can be undo
So, think hard before hitting the button.

3. So, What’s Up Doc?
• The Reality Check
• The Rock Stars
• The Cheat Sheet

5. Where I Need to Be, Unless I’m “in” or
Want to be “in” China or Russia
Facebook Dominates Global Current State of Social Media: The
Social Network Traffic Big Four
Social Media Companies: A Cheat Sheet

7. Now, Have You Googled Yourself
Recently?

8. http://twopcharts.com/twoplist.php?source=gl

9. http://twopcharts.com/twoplist?source=id

10. Takeaways
• Most rock stars are artists, politicians, and
portals
• Most rock stars in the end made money
using their social media
So, can we be a rock star too? Maybe not
quite the same, but enough to make make
you rock.

11. 1.

12. Some people even use false name, some
people tempted to fake important
information, but the best way is just be
yourself.
Unless... you want to be anonymous or
create an alternate you.

13. 2.

14. It’s easy to sign up, but be prepared to keep
things running.
Update, upload, add, tag, share, like
follow, connect, delete, unfollow, unlike, un
friend, etc.

15. No alay!?
3.

16. Alay (or 4L4Y, Anak Layangan or Anak
Lebay) is a pop culture phenomenon in
Indonesia. It is a stereotype describing
something “tacky” and “cheesy”.
http://en.wikipedia.org/wiki/Alay
This one is tricky because if it’s done
correctly might be entertaining, but
overdoing it might backfire at you. And it’s
not for everyone to applied. Mostly works
for amateur or professional entertainers.

17. 4.

18. Just remember this from the previous slide:
What you put online:
1. Can be reach by almost everyone
2. "Always” going to be there
3. Can improve or destroy your real life
4. Little chance can be undo
So, stay away from social media when you are
galau (same meaning as feeling empty,
restless, anxiety, mellow)!

19. 5.

20. Your followers and peers in social media are
your assets.
Good ones or bad ones, any real relation or
not, people associates you with them.
Go get the good ones!

21. 6.
Make
new
friends

22. Don’t be 4L (loe lagi loe lagi)! = Don’t just
hangout with the same people that you meet
face to face everyday.
Connect with long time friends or even your
idol, and meet new people with something to
relate to.
Let’s go back to those time when we type “ASL
pls”, but this time do it with elegance. It’s still
polite to say hi and introduce yourself if you
want to get more conversation!

23. 7.

24. Somehow being an expert or extrovert helps
you to get more followers.
Somehow having more followers means you
have larger influence.
Somehow having larger influence means you
can get recognition or monetize it.
For me, I still prefer quality over quantity.
Partly because I’m an introvert.

25. 8.

26. So many brands use social media to hold quiz
with prizes.
They are non-organically want more and more
followers and brand recognition.
That means you must agressively
mention, tag, invite, and somehow “e-bully”
your friend’s social media to get the prize.
Nobody likes a bully, even an e-bully.

27. 9.

28. With so many social media accounts:
1. Choose wisely which ones you are really
going to use
2. Find tools and ways to connect them as
it easier to do maintenance

29. 10.

30. Your are still living in the real life, so:
1. Don’t get addicted with social media.
2. Live your real life. Don’t just stalking
others news feed. It's still your life and
it’s what happened in real life that gets
channeled to your social media.

31. Need More consultation?