This document discusses internet marketing and provides guidance on starting an internet business. It defines internet marketing and explains why it can be advantageous with low costs and the ability to operate from anywhere. The document outlines common business models like e-commerce, publishing, and lead generation. It dispels myths about internet marketing and provides steps to create an internet business plan and leverage blogging platforms and Google AdSense to generate revenue online. Case studies are presented of individuals earning money through blogging and publishing content.

1. Get in Touch with Internet Marketing SartikaKurniali 20th November 2008

2. Agenda Internet Marketing What is internet marketing? Why internet marketing? Limitations of internet marketing Business models What we Need to become a Netpreneur Myths in internet marketing Internet Business Plan Case studies: build a publishing or lead based business model using Blog 2 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

3. Agenda Case studies: build a publishing or lead based business model using Blog Adsense, everybody’s choice How Adsense Works The How to do it Adsense No-No’s The Result 3 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

4. What is internet marketing? The marketing of products or services over the Internet. But... you don’t always have to own what you are selling 4 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

5. Why internet marketing? Free from time and space Minimum risk Minimum inventory Fewer employees A real office is not needed less money or even free You can start it part-time and as a hobby Potential additional income besides your main business Note: You need to learn to speak and write English 5 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

6. Limitations of internet marketing Requires customers to use newer technologies rather than traditional media Low-speed Internet connections The inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase Security concerns 6 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

7. Business models e-commerce — goods are sold directly to consumers or businesses, e.g: Simple  put ads on internet, free or paying ads Middle  bukukita.com (without online payment) Complex Amazon.com publishing — the sale of advertising, e.g. Adsense Publishers lead-based websites — an organization generates value by acquiring sales leads from its website, e.g. Affiliate Publishers 7 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

8. What we Need To become a Netpreneur PC/laptop Good internet connection Domain name and trusted hosting service (if you plan to build a web) Creative Idea Technical knowledge would be an advantage 8 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

9. Myths in internet marketing Quick way to get richbuilt in and they will comeThe truth: when you set up a website no one cares, no one will visit it. You have to market it, you have to tell people about it in order for people to visit it. ScamsThe truth: not all scams, take a look at Google, Amazon.com, eBay, etc. Just check if the deal is too good to be true, perhaps it is a scam. Even if the program is valid it’s impossible to get the moneyThe truth: Payment options usually resides from cheque, Paypal, and other online payment mechanisms. 9 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

10. Internet Business Plan Step by step The breakdown Sharing Knowledge - SartikaKurniali - Get In Touch with Internet Marketing 10

11. Case studies: build a publishing or lead based business model using Blog Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 11 BIG Web, BIG CONTENT, BIG SLICE of $$$ Then, what about us?

12. build a publishing or lead based business model using Blog What makes a blog different from a web? RSS feed More interactivity with comment features Formatted as a series of posts More personal You can have it for free with the engines Written by an individual or a team of real people Doesn’t have to be 100% personal 12 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

13. build a publishing or lead based business model using Blog Why use Blogger? Free Can be used with custom domain name Easy to used Google signature Active and wide community Continuous improvement and innovations 13 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

14. build a publishing or lead based business model using Blog How to turn this Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 14

15. build a publishing or lead based business model using Blog Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 15 Into this?

16. build a publishing or lead based business model using Blog First…. Do the steps above and remember the Formula Good content + Traffic = $$$ But don’t forget your design 16 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

17. Build a publishing or lead based business model using Blog How to have good content? Write topics that you really know Consistent writing Use casual languages but keep it formal Use reliable references (link to others) Link your content to one another Be up to date Write ageless content Consider using English 17 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

18. Build a publishing or lead based business model using Blog How to have the “traffic” Get a targeted traffic Expose to search engine and blog directories Insert the right keyword Link to other blog (incl link exchange, content exchange, comment to other’s blog as well) Use web analytics 18 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

19. Build a publishing or lead based business model using Blog Wait…. How to get the $$$ ? 19 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

20. Build a publishing or lead based business model using Blog Hear from Localsuccess publishers LY, 28, Surabaya 3 years experience 4 digits earning in $ Full time blogger Previous job: IT consultant Jabier, 32, Nusa Tenggara Barat 3 years experience 4 digits earning in $ Full time blogger Previous job: IT & e-Commerce Manager 20 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

21. How Adsense Works Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 21 $$$$$ Advertisers ads $$ Publishers (you) content Visitor’s clicking your ads

22. The How to do it Register your blog with a decent content Wait for approval (2-3 days) Start publishing…. Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 22

23. The How to do it Generate Adsense Code Get Google Adsense PIN Optimization Essentials, Dress for success Optimization Essentials, Position for performance Tracking your performance Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 23

24. Adsense No-No’s Code modifications Persuade people to click Xtreme Content Clicking your own ads If you do all of these things consistently, you might get to see…. Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing 24

25. The result 25 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing

26. Thankyou 26 Sharing Knowledge - Sartika Kurniali - Get In Touch with Internet Marketing