Getting The Vibe from Facebook Application

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How to get yourself a great facebook application. Talking you from the most simple way to the tough way. Companied with proven case studies, such as the whopper sacrifice. Nothing techies.

Technologie Design

Agenda
Agenda
• The Stat
The Stat
• The Apps
• Basic Interactions
i i
• How to Make The Apps
• Case Studies
• Some Key Notes
Some Key Notes

The Stat
The Stat

Conclusion?
Gam s h
Game is the way to go
g

http://www.appdata.com/ http://adonomics.com/

The Apps
The Apps

http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/
http://www.allfacebook.com/2009/02/engaging-facebook-applications/
http://www allfacebook com/2009/02/engaging facebook applications/

How to Make The Apps
How to Make The Apps
• Use existing apps
Use existing apps

How to Make The Apps
How to Make The Apps
• Connect existing services
Connect existing services

How to Make The Apps
How to Make The Apps
• Start from scratch
Start from scratch
– Just apps
– Custom apps
Custom apps

How to Make The Apps
How to Make The Apps
• Collaborate with existing apps
Collaborate with existing apps

Watchmen

http://www.facebook.com/watchmen

The Whooper Sacrifice
The Whooper Sacrifice

http://www.facebook.com/apps/application.php?id=33988778285
http://www.bk.com/en/us/campaigns/angry-gram.html

Dell Regeneration Graffiti Facebook
Campaign

http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell-
regeneration-graffiti-facebook-campaign/
regeneration graffiti facebook campaign/

Sony Pictures Vampire Widgets
for 30 Days Nights

http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a-
popular-vampire-facebook-widget-to-reach-its-community/

Step by Step
Step by Step
1. First Step, Homework
– How you, competitors, industry do in facebook
– Strategic vision and objectives
– Budget, resources
g
2. KISS (keep it simple)
3. Start with the familiar
4.
4 Provide value
Provide value
5. Make it social (duh)
6. Packaging your app
7. Promote. Promote, Promote
8. Maintain your application

13 Sure Fire Strategies for Launching
Successful Facebook Applications
f l b k l
1. Copy Another Application
2.
2 Put a New Twist On A Popular App
P t N T i tO AP l A
3. Launch Holiday Oriented Applications
4. Niche Gifts
5. Translate Existing Applications Into A Foreign Language
g pp g g g
6. Post Outrageous News Feed Stories
7. Integrate a Way to Rate Friends
8. Turn A Popular Fan Page Into an Application
9.
9 Create the Online Version of a Television Game Show
Create the Online Version of a Television Game Show
10. Create Culturally Oriented Applications
11. Create a Ranking System
12. Make People Feel Like They’re Part of an Inside Joke
13. Generate Creative Quizzes

Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/

slickdusky@gmail.com

http://sartikakurniali.com

http://www.slideshare.net/SartikaKurniali

http://www.facebook.com/SartikaKurniali

http://twitter.com/SartikaKurniali

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Getting The Vibe from Facebook Application

2. Agenda Agenda • The Stat The Stat • The Apps • Basic Interactions i i • How to Make The Apps • Case Studies • Some Key Notes Some Key Notes

4. The Stat The Stat Conclusion? Gam s h Game is the way to go g http://www.appdata.com/ http://adonomics.com/

5. The Apps The Apps http://www.allfacebook.com/2007/10/the-top-24-facebook-applications/ http://www.allfacebook.com/2009/02/engaging-facebook-applications/ http://www allfacebook com/2009/02/engaging facebook applications/

6. Basic Interactions Basic Interactions

7. How to Make The Apps How to Make The Apps • Use existing apps Use existing apps

8. How to Make The Apps How to Make The Apps • Connect existing services Connect existing services

9. How to Make The Apps How to Make The Apps • Start from scratch Start from scratch – Just apps – Custom apps Custom apps

10. How to Make The Apps How to Make The Apps • Collaborate with existing apps Collaborate with existing apps

11.

12. Watchmen http://www.facebook.com/watchmen

13. The Whooper Sacrifice The Whooper Sacrifice http://www.facebook.com/apps/application.php?id=33988778285 http://www.bk.com/en/us/campaigns/angry-gram.html

14. Dell Regeneration Graffiti Facebook Campaign http://www.web-strategist.com/blog/2008/03/24/case-study-dissecting-the-dell- regeneration-graffiti-facebook-campaign/ regeneration graffiti facebook campaign/

15. Sony Pictures Vampire Widgets for 30 Days Nights http://www.web-strategist.com/blog/2008/01/29/case-study-how-sony-leveraged-a- popular-vampire-facebook-widget-to-reach-its-community/

16. Page Make Over Page Make Over

17.

18. Step by Step Step by Step 1. First Step, Homework – How you, competitors, industry do in facebook – Strategic vision and objectives – Budget, resources g 2. KISS (keep it simple) 3. Start with the familiar 4. 4 Provide value Provide value 5. Make it social (duh) 6. Packaging your app 7. Promote. Promote, Promote 8. Maintain your application

19. 13 Sure Fire Strategies for Launching Successful Facebook Applications f l b k l 1. Copy Another Application 2. 2 Put a New Twist On A Popular App P t N T i tO AP l A 3. Launch Holiday Oriented Applications 4. Niche Gifts 5. Translate Existing Applications Into A Foreign Language g pp g g g 6. Post Outrageous News Feed Stories 7. Integrate a Way to Rate Friends 8. Turn A Popular Fan Page Into an Application 9. 9 Create the Online Version of a Television Game Show Create the Online Version of a Television Game Show 10. Create Culturally Oriented Applications 11. Create a Ranking System 12. Make People Feel Like They’re Part of an Inside Joke 13. Generate Creative Quizzes Taken from http://www.allfacebook.com/2009/02/facebook‐application‐strategies/

20. slickdusky@gmail.com http://sartikakurniali.com http://www.slideshare.net/SartikaKurniali http://www.facebook.com/SartikaKurniali http://twitter.com/SartikaKurniali

Getting The Vibe from Facebook Application

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