The document provides advice from an entrepreneur on how to successfully start an independent business after leaving full-time employment. It discusses evaluating the right time to start a business, considering lifestyle changes as an entrepreneur versus employee, and addressing past business problems and ideas. The entrepreneur shares lessons from starting his company DFLAT, including outsourcing tasks to reduce stress and increase productivity. Overall recommendations include testing product ideas before starting, targeting easier to explain products, and considering information-based business models with low overhead.
1. Life after the IE: becoming a successful entrepreneur How to get started, from the perspective of someone who dreams of having an independent life (looking for financial freedom) By Saturnino Pérez , Co-founder and CEO of www.dflathousing.com & www.dflatmadrid.com Wednesday, 17th, 2010, Serrano 99, S-101, 7 p.m.
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3. About DFLAT MADRID Saturnino Pérez García Executive MBA 2003 [email_address] http://www.linkedin.com/in/saturnino
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10. Why estress and distress are important in your live? Not happy with my live Starting up! 80% estress 80% distress Estress & Distress
11. Estress & Distress Entrepreneur - 25% WorkForOthers - 75% Distress Increases strength happiness good humour security & control … nice fun! Estress Increases fatigue boredom bad mood sensitivity … not nice ! 30 hours of estress in a 40 hours/week work Estress level per hour worked 10 hours of estress in a 40 hours/week work A Conclusion
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13. Suffering rate - Estress evolution think about working 25-35 hours with a 25% to 15% unpleasant activities with a VAN as guarantee for your future Hours/week UK Consultancy Estress % DFLAT Earning/hour SP
18. Increase free time & productivity www.brickworkindia.com (India) Becas 1 IT+1 SEO+1 Research at 20$ 15 hours month 2 students at 6€ 7 hours day www.elance.com 2 VA at 6€ 20 hours month SE O Report http:// profitfromanalytics.com/demo4web/dflatmadrid/pagerank/menu.htm We b Creation (Google Sites) http:// sites.google.com / site / madridandfun / DataBase creation (GoogleDocs) Link Building Web creation Web analysis Design Business Plans, etc. This ppt and this desing ! Example Routines and Outsourcing
20. Good decisions Errors committed Week legal analysis (BP) Own finance (high commitment) Weak structure – low resources 2 partners, perfect complementation Strict previous (BP) operations analysis Week knowledge of the sector R&D +Web Implementation 2003 2004 2005 2006 2007 2008 2009 TODAY R&D+New software implementation Marketing outsourcing Ends excess of hours did we started the wrong business ? is it too late to change? Tension among partners (tireness) How did we do ?
21. Is DFLAT a good Business? Do not mind a small sector the smaller, less competitors you will have Before starting, test the product ! use magazines and hire adds, the feedback will tell you how good is the idea Better products between 50 and 300 USD easier to sell Try to sell . Information . Products . Services avoid services , they will tie you to the office! Avoid “cost per hour model” it is not a replicable model Before starting, assure your product is easy to explain if the FAQ´s list is too complex or long, you will encounter problems How many customers do you need? … if you need many, rebuild your work flow … many customers might bottleneck you
22. Ideas for you to consider Example: Special bed linen for couples with different corporal temperature Existing products or rebuilt products “ Drop-shipping” model: Select a product (it could already exist) A specific market (better if you already have the customer list) Create a brand and distribute without stock. “Build something” at the www.thomasnet.com suppliers list. If you have a model designed or a idea to be produced Reach an agreement with the provider. Information based companies http:// hoopshype.com , S panish company bought for an American company. They started compiling info and producing rankings www.prosoundeffects.com , Drop-shipping model with information none is from him. No stock, no work. A information “Drop-shipping” model: Example: Special pot for orchids
23. My objective, your objective Data Base http://www.mediamax.com Free storage http://jungledisk.com/ Storage at low cost with back up Communication http://www.skype.com Phone http://www.earthclassmail.com Physical mail http://docs.google.com Docs and sharing information Marketing http://www.zoho.com/ CRM Integrative Solutions http://www.zoho.com/ I do not use most of them http://www.google.com I use most of them Personal finance http://www.mint.com/ I do not use it, but received good comments Outsourcing http://www.elance.com/ Independent workers overseas http://www.brickworkindia.com/ Solid company in India Learning http://www.fourhourworkweek.com/ A person that performs better than I do with similar objectives Some useful sites
24. My objective, your objective Break with traditional values Build your life stile!
25. Saturnino Pérez García Executive MBA 2003 [email_address] helps to create a company if you have no idea at all by a person that had no idea at all http://www.linkedin.com/in/saturnino
Introducing the presentation, we will focus on the timing to start-up, sacrifice, live style and ideas The good timing to create a start-up … now! vs. in a few years” Sacrifice to start up … “ time & money implications” ! Life stile … “ entrepreneur” or being a “worker” ? Problems & ideas … what went well and bad, and new ideas to start up ! later I introduce the next slide with: “Do you trust yourselves?
Do you trust yourself? Lets show what others say and what they get, the importance of self-conviction and mentality “… if one person can, you can !! Anthony Hopkins ( "The Edge" 1997) “Yes we Can” Barack Obama (http://en.wikipedia.org/wiki/Yes_We_Can) “… podemos!” Spanish football Euro-Champion team slogan! Lets Show that Satur is a normal person, not a leader, not a guru My case. “I am the oldest of all of you, (low energy levels), with one “C” & normal studies (not a high flyer)… …but I did !, … and you can also!” I was motivated, but scared, why did I started? More reasons? Lets introduce next slide, with the reasons of a normal person to start DFLAT Why did I started DFLAT !
Lets show the Satur work history My CV 1 m&a, 600 out! …Ops. I am also ! 1 m&a, 50 out!... This time, I am in, ufff! 1 bankrumpcy, … I left months before! 1 fired ! … f…k !. 1 bad boss… I left !. 1 ruin proyect…I left !. 1 start up!... They are lost !. Conclusion: I had many changes, and I dediced that … I have to control my live ! This ends at the age of 31 with a UK salary of 60.000 Pounds At the age of 31st (I cannot replicate the graph, but I can explain it) ... I talk here that I have being in 8 comapnyes and suffered many displeasant inconveniences, … I talk here that at 32 I refused a good salary inthe UK for being free and the propietor of my own destiny … so I decided to meditate at 33 and to start-up at 34
At the age of 32 Got bored and stressed Tired of actuarial work when proyects in soapin with 60Hours/week works Not Happy with my live and with a 80% estressfull activities
At the age of 33 Decided to think and try to change my live I started the Business Plan od DFLAT
At the age of 34 Decided to starting-up Start being happy with my live and with a 80% distress activities
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Y explain here a Tom Ferris concept quite useful about h ow work affects your mind ! Estress produces fatigue boredom bad mood sensitivity … bullsheet! Distress Increases strength happyness good humor security & control … nice fun! If the Estress leve of a work is Working for others 75% Working yourself 25% Means that for both havint 30h hours stress, one has to work 40 hours and the other has to work 120 hours week
(I explain here a Tom Ferris concept quite useful) how work affects your mind ! Estress produces fatigue boredom bad mood sensitivity … bullsheet! Distress Increases strength happyness good humor security & control … nice fun! Lets create an Assumption Working for others creates a 75% estress Working for yourselve creates a 75% distress organise the company create distress and €
I explain here that I started with a 75% estrés and reduced it to 20% actually, being my objective 15% I pretend working 25 hours/week by december this year
Increase free time & productivity How many people working in DFLAT? . . . 2 (2004 - 2006), 5 and 12 now, with 7 outsourced Do it organising a precise operations system
Increase free time & productivity How many people working in DFLAT? . . . 2 (2004 - 2006), 5 and 12 now, with 7 outsourced Do it organising a precise operations system
Increase free time & productivity How many people working in DFLAT? . . . 2 (2004 - 2006), 5 and 12 now, with 7 outsourced Do it defining very precise reports that help you to take fast and efficient decisions
Increase free time & productivity How many people working in DFLAT? . . . 2 (2004 - 2006), 5 and 12 now, with 7 outsourced Do it ousourcing
Increase free time & productivity How many people working in DFLAT? . . . 2 (2004 - 2006), 5 and 12 now, with 7 outsourced Do it ousourcing Add or modify here to empower your services
Indice
This page shows what we did well and what we did bad . Ticks, means we adjusted with what I thinkg it is a good business . Red, means we did not adjusted whith what I think is a good business . When both, means that it was a problem, but has being sorted out with efficient operations system and website
